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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Riset Akuntansi dan Keuangan MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Ekonomi dan Bisnis Dedication : Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Dedication : Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi Veteran Economics, Management & Accounting Review
Dienni Ruhjatini Sholihah
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Veteran Economics, Management

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PENGARUH KUALITAS PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI MOTOR YAMAHA NMAX DI WILAYAH KOTA BEKASI Handi Abdul Hadi; Dienni Ruhjatini Sholihah
Veteran Economics, Management, & Accounting Review Vol 1 No 2 (2023)
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v1i2.5720

Abstract

The automotive industry is trying to rise from adversity after the pandemic, one of which is Yamaha, a motorcycle manufacturer from Japan, which is currently competing with its competitors. The purpose of this research is to analyze, find out and prove the influence of product quality, region, and service quality on interest in buying Yamaha Nmax in Bekasi City. The type of data used is quantitative data with a population of working age (17-64 years) Bekasi City. With a sample of 96 respondents and using purposive sampling method. The analytical technique used is Partial Least Square (PLS). The results obtained are the product quality, promotion, and service quality variables have a significant and significant effect on consumer buying interest. Keywords: Product Quality; Promotion; Service Quality; Buying Interest
Co-Authors Alnisa Min Fadlillah Alnisa Min Fadlillah Alnisa Min Fadlillah Ardhiani Fadila Ardhiani Fadila Ardhiani Fadilla Bambang Irawan Fadlillah, Alnisa Min Handi Abdul Hadi M Dimyati Mira Rahmi Siwi Nugraheni Siwi Nugraheni Siwi Nugraheni Utami, Kery