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Analisis Komparatif Pengaruh Gaya Hidup terhadap Keputusan Pembelian Produk Fashion Merek Asli dan Tiruan Dienni Ruhjatini; Bambang Irawan; M Dimyati
RELASI : JURNAL EKONOMI Vol 19 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i0.41

This study compared the use of consumer goods brand fashion genuine and fake brands, therefore, taken 2 segments of the population that is considered to represent the consumers of these two kinds of fashion items. Representingpopulation is Ciputra World Mall visitor segments to represent the middle to upper economic level with the consideration that the Mall visitors are referred to as the group that is identical to a high lifestyle. Meanwhile, to represent a segment of middle and lower economic level, this study chose ITC Mall visitorpopulation. The data used are primary data taken from questionnaires by 240 respondents with 120 respondents to the proportion of each segment. Sampling with accidental sampling technique. With the method of analysis used multiple linear regression analysis with confirmatory approach, the results obtained indicate that the 3 variables: interest, value and demograph has a great influence on purchasing decisions original brand fashion products, while for the consumer lower economic level buying decision got a great influence of the variable activities , Interest and demograph .

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN SERTA LOYALITAS PETAMBAK UDANG INTENSIF KAWASAN TAPAL KUDA JAWA TIMUR Masrurul Hudah; Bambang Irawan; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 13 No 1 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i1.110

The shrimp is one of Indonesia's main export commodity. Since 2004 intensive shrimp farmers cultivation of vannamei shrimp. Intensification of shrimp farms require of quality and quantity of fry. This study aimed to analyze the influence of marketing mix variables on purchase decision and satisfaction and loyalty intensive shrimp farmers in purchasing shrimp fry to the hatchery. The marketing mix consists of variables: product, price, distribution, promotion, people, physical evidence, process. This research is an explanatory research and confirmatory study with a sample of intensive shrimp farmers horseshoe area of East Java. Analysis of causal relationships between variables and test research hypotheses using SEM (Structural Equation Modeling). Research results shows that marketing mix variables that influence purchase decisions are price, people, physical evidence and that affects customer satisfaction is product, price, distribution, people, processes and purchasing decisions affect the satisfaction and loyalty of farmers and also satisfaction effect on loyalty. Shrimp hatchery needs to pay attention to their marketing mix strategies to influence purchasing decisions and get the satisfaction and loyalty of farmers as their consumers.

Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang Ainun Nur Illah; Raden Andi Sularso; Bambang Irawan
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11163

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.

Pengaruh Bauran Pemasaran dalam Bisnis Konveksi Clothing Karikatur Bali Terhadap Kepuasan dan Loyalitas Konsumen Pada PT. Eka Jaya Makmur Bali Gde Made Oki Pranajaya; Imam Suroso; Bambang Irawan
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 1 (2019): e-JEBA Volume 6 Nomor 1 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i1.11065

This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Eka Jaya Makmur Bali. This study is explanatory research. Population is all tourism who visited and bought clothing product in outlet Eka Jaya Makmur Bali who didn't come from travel agent. The sampling method for this study was doing with accidental sampling technique and it got 126 respondents. Data analysis method is Structural Equation Modelling (SEM). The results of research are marketing mix which included product, price, place, and promotion have affected significantly towards customer's satisfaction. It indicated that selling product same as customer's needs and wants, the giving price is reached by consumers, location of buying product is strategic, and promotion same as consumer's hope. Marketing mix which included product, price, place, and promotion have not affected significantly towards customer's loyalty. It indicated that the selling product, the giving price, strategic location, and completed promotion could not change consumer to become loyalty at PT. Eka Jaya Makmur Bali. Customer's satisfaction have affected significantly towards customer's loyalty. It indicated that loyal customer is always feels satisfy with anything they received.Keywords: Customer's Satisfaction, Customer's Loyalty, Marketing mix, SEM.

Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember Tyas Kurniawati; Bambang Irawan; Adi Prasodjo
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11159

This study aims to knowing the influence of service quality, price, and brand image. This study is explanatory research. Population is all Pizza Hut customer Jember branch. The sampling method for this study was doing with nonprobability sampling with purposive sampling technique and it got 120 respondents. Data analysis method is multiple linear regression with confirmatory approach. The hypothesis of research is there was influenced service quality toward customer satisfaction, there was influenced price toward customer saisfaction., and there was influenced of brand image toward customer satisfaction on Pizza Hut Restaurant Jember Branch. The result of study showed up that service quality has influenced customer satisfaction. It indicates that given service by Pizza Hut Restaurant Jember branch according to the customer's hope, and the given service is enough satisfy. In order that, highly service quality will increase customer satisfaction. Price is not influenced customer satisfaction. It cause estimated price in receiving session and normally price is not same as decision from Pizza Hut Jember branch. Brand image is not influenced toward customer satisfaction. It cause brand image which Pizza Hut's got, it has not influenced to positive and negative direction. Keywords: Brand Image, Price, Customer Satisfaction, Service Quality.

Eksplorasi Faktor-Faktor Online Marketing Yang Memengaruhi Keputusan Konsumen Dalam Belanja Online Pada Naufal Bag Collection Nia Purwanti; Bambang Irawan; Sriono S
e-Journal Ekonomi Bisnis dan Akuntansi Vol 4 No 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4597

This study aims to explore online marketing factors that influence purchase decisions and analysis of what factors mostdominant influence. This study uses a quantitative approach. The study population is consumers shop Naufal Bag Collectionever shopped online. Research using purposive sampling size of 125 respondents. Methods of data analysis using factoranalysis. The results showed that the discovered five factors: the process of purchase, price cuts, clarity of information, productexcellence and service excellence that is proven to significantly affect consumer decisions. Naufal product excellence BagCollection is the most dominant factor influencing the consumer's decision to shop online.

Pengaruh Service Recovery terhadap Customer Satisfaction pada Hotel Royal Jember Luccy Avrindy Ragilia Putri; Bambang Irawan; Elok Sri Utami
Jurnal Ekonomi Akuntansi dan Manajemen Vol 18 No 2 (2019)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v18i2.13999

This article aims to determine the effect of service recovery consisting of procedural justice, interactional justice and distributive justice on customer satisfaction in guests Hotel Royal Jember. Methods of data collection is done by distributing questionnaires to 104 respondents who are guests Hotel Royal Jember with the following criteria must be at least 17 years because they have had the income and memampu use the services of the hotel and was the guest of Hotel Royal Jember ever experienced keluihan when using the services of Hotel Royal Jember , The data used in this study are primary data and secondary data. The data analysis method used is logistic regression analysis. The results showed that the variables used are service recovery consisting of procedural justice, interactional justice and distributive justice effect on customer satisfaction in guests Hotel Royal Jember Keywords: Distributive Justice, Interactional Justice, Procedural Justice, Customer Satisfaction.

Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, Risiko terhadap Sikap dan Intensi Perilaku Nasabah dalam Penggunaan Internet Banking di PT. Bank Muamalat Indonesia, Tbk Cabang Jember Ria Sri Hardiningtyas; Andi Sularso; Bambang Irawan
Jurnal Ekonomi Akuntansi dan Manajemen Vol 16 No 1 (2017)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v15i2.2984

This study aims to examine the factors that influence customer behavior intention on internet banking services by adopting a conceptual framework Technology Acceptance Model (TAM) developed by Davis in 1989 in PT Bank Muamalat Indonesia, Tbk. Jember Branch. The data collection is done by distributing 200 questionnaires to customers who use internet banking services. Results of the test data showed that the perceived of usefulness, ease of use, and risk significantly affect the attitude of the use of internet banking but the behavioral intention variable significantly influenced only by the perceived ease of use variable. Attitude variable significantly influence behavior intention variable. These results indicate that the behavior intention to use internet banking service foremost influenced by the easiness of the application. A usefull service will not necessarily be used when deemed difficult to operate. The risk factor was not affect the intention of customers to continue using internet banking services. Internet banking services of PT Bank Muamalat Indonesia, Tbk. Jember branch should be more focused on the easiness of the application and the dissemination about how to use this service which in turn can reduce the operational costs of banks in providing banking services. Keywords: Technology Acceptance Model (TAM), internet banking, perceived usefulness, perceived ease of use, perceived risk, attitudes, behavior intention, Structural Equation Model

Analisis Komparatif Pengaruh Gaya Hidup terhadap Keputusan Pembelian Produk Fashion Merek Asli dan Tiruan Dienni Ruhjatini; Bambang Irawan; M Dimyati
RELASI : JURNAL EKONOMI Vol 19 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i0.41

This study compared the use of consumer goods brand fashion genuine and fake brands, therefore, taken 2 segments of the population that is considered to represent the consumers of these two kinds of fashion items. Representingpopulation is Ciputra World Mall visitor segments to represent the middle to upper economic level with the consideration that the Mall visitors are referred to as the group that is identical to a high lifestyle. Meanwhile, to represent a segment of middle and lower economic level, this study chose ITC Mall visitorpopulation. The data used are primary data taken from questionnaires by 240 respondents with 120 respondents to the proportion of each segment. Sampling with accidental sampling technique. With the method of analysis used multiple linear regression analysis with confirmatory approach, the results obtained indicate that the 3 variables: interest, value and demograph has a great influence on purchasing decisions original brand fashion products, while for the consumer lower economic level buying decision got a great influence of the variable activities , Interest and demograph .

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN SERTA LOYALITAS PETAMBAK UDANG INTENSIF KAWASAN TAPAL KUDA JAWA TIMUR Masrurul Hudah; Bambang Irawan; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 13 No 1 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i1.110

The shrimp is one of Indonesia's main export commodity. Since 2004 intensive shrimp farmers cultivation of vannamei shrimp. Intensification of shrimp farms require of quality and quantity of fry. This study aimed to analyze the influence of marketing mix variables on purchase decision and satisfaction and loyalty intensive shrimp farmers in purchasing shrimp fry to the hatchery. The marketing mix consists of variables: product, price, distribution, promotion, people, physical evidence, process. This research is an explanatory research and confirmatory study with a sample of intensive shrimp farmers horseshoe area of East Java. Analysis of causal relationships between variables and test research hypotheses using SEM (Structural Equation Modeling). Research results shows that marketing mix variables that influence purchase decisions are price, people, physical evidence and that affects customer satisfaction is product, price, distribution, people, processes and purchasing decisions affect the satisfaction and loyalty of farmers and also satisfaction effect on loyalty. Shrimp hatchery needs to pay attention to their marketing mix strategies to influence purchasing decisions and get the satisfaction and loyalty of farmers as their consumers.

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