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All Journal Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Proceeding Seminar LPPM UMP Tahun 2014 Eksos LPPM Benefit: Jurnal Manajemen dan Bisnis IJEBD (International Journal Of Entrepreneurship And Business Development) MABIS: Manajemen dan Bisnis Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Dharma: Jurnal Pengabdian Masyarakat International Journal of Health Science and Technology
Muhammad Irhas Effendi, Muhammad Irhas
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Nursing Public Health Social Sciences

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Journal : International Journal of Health Science and Technology

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Effects of attractiveness, image and satisfaction on word of mouth communication Dyah Sugandini; Mohamad Irhas Effendi; Yenni Sri Utami; Agus Sasmito Aribowo
International Journal of Health Science and Technology Vol 2, No 1 (2020): July
Publisher : Universitas 'Aisyiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.445 KB) | DOI: 10.31101/ijhst.v2i1.1818

Abstract

Travel activities have become the lifestyle of today's society. Many people take advantage of a holiday just to travel to various tourist attractions. In the context of tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became a lifestyle one of them is special interest tourism. Dolandeso is one of the special interest attractions with environmental conservation mission based on cultural values and local wisdom. Dolandeso is a community-run tourism and is a Community based Tourism (CBT). Dolandeso tourism is a blend of the beauty of the environment, nature and value of harmonization between humans. This study aims to analyze the Word of Mouth (WOM) model influenced by satisfaction, image and attractiveness. This research uses 100 international tourist respondents. The sampling technique uses convience sampling. Data analysis using two step approach to SEM. The results show that the WOM model is acceptable. Satisfaction has positive effect on WOM, image has positive effect on attractiveness and satisfaction, attractiveness has positive effect on satisfaction.
Co-Authors Abdul Ghofar Agus Sasmito Aribowo Astrini Aning Widoretno Bambang Sugiarto Bambang Sugiarto Bunga Alfausta Amallia Dwi Suhartini Dyah Sugandini Dyah Sugandini Esti Dwi Rahmawati Gusaptono, R. Hendri Hendri Gusaptono Indra Kusumawardhani Jubaedah Nawir Muhammad Kundarto R. Hendri Gusaptono R. Hendri Gusaptono Raden Hendri Gusaptono Rahajeng Arundati Rahajeng Arundati Rizdina Azmiyanti Rizki Andriani Siwi Hardiastuti Endang Kawuryan Sri Suryaningsum Sri Suryaningsum SRI SURYANINGSUM Sri Wahyuni Sri Wahyuni Suryaningsum, Sri Wahyuni, Sri Yenni Sri Utami Yuni Istanto Yuni Istanto