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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santosa, Suryono Budi
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Studi Manajemen Organisasi

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ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS NASABAH (Studi Pada Tabungan BritAma BRI Kantor Cabang Pattimura Semarang) Aditya Taufan P.A; Suryono Budi Santosa
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 1 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2267.613 KB) | DOI: 10.14710/jsmo.v11i1.13151

Abstract

Competition in today's business world is getting tougher. this affects particularly kapadaBRI in 2012. BRI bank customers BritAma savings each month fluctuated. AlthoughBritAma already provide product attributes that can compete with other banks, but stillcan not reach the target. This study aims to research how much influence of the qualityproduct, features product, and design product by BritAma to customer loyalty BRIPattimura Semarang.The population in this study are BritAma customer of BRI Pattimura Semarang. Thesample in this study were randomly conducted using non probability sampling techniqueand accidental sampling method. The analysis used in this study is multiple liniearregression analysis, by using the stage of tes validity, test reliability, and classicalassumption tes. And then the hypothesis is evidenced by t test, F test, and coefficient ofdetermination (R²).The result of multiple liniear regression analysis that has been done shows that allindependent variables, the quality product, fitur product, and desaign product have a positiveinfluence on the dependent variable, customer loyalty. The independent variable is the mostinfluential of the dependent variable is the variable fitur product (0,433), followed by qualityproduct (0,306), and then desaign product (0,274). And the coefficient of determination(adjusted R²) is 0,503. This means that 50,3% customer loyalty is affected by variable qualityproduct, fitur product, and desaign product. While the ramaining 49,7% is influenced byother variables that are not addressed in this study.Key Word : customer loyalty, quality product, features product, design product
Co-Authors Aditya Taufan P.A Adyanto, Brian Cahyo Afwan, Mukhammad Teguh Amara Prameswari, Arnintya Andrawan Diponugroho, Andrawan Angga Luthfy Al Ijie, Angga Luthfy Aprinuryanto, Naufal Afiqusholih Clarisa Alfa Lionora Fajar Kustriantomo, Fajar Febry Ferial Rombe, Febry Ferial Gunanda Situmorang, Gunanda Keisha Maulitasari Raharjo, Keisha Korniawan Raharjo, Korniawan Maulina Puspasari, Maulina Nova Dhita Kurniasari, Nova Dhita Ramadhan, Afif Ghaffar Renata Riskia Agustyn, Renata Riskia Rizky Anandia, Rizky Yoga Wicaksono