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All Journal Jurnal Kajian Manajemen Bisnis Diponegoro Journal of Management Kinerja BAKI (Berkala Akuntansi dan Keuangan Indonesia) Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Clarisa Alfa Lionora
Universitas Tidar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN UNTUK MENDORONG MINAT BELI ULANG (Studi pada Member Sanggar Senam Kharisma Semarang) Alfa Lionora, Clarisa; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.171 KB)

Abstract

This study was conducted at a gymnasium that called Kharisma, which is located in Banyumanik, Semarang. Existing data on the gymnasium Kharisma shows a decreasing number of members in 2013-1014. This study aims to determine whether experiential marketing and service quality on customer satisfaction influece repurchase intention.The sample used in this research is a 150 member of gymnasium Kharisma. Data analysis methods used in this study is quantitative method and analyzed using multiple linear regressions.The results of the research shows that experiential marketing  and service quality have  a  positive  impact  to  customer  satisfaction with  the  regression  coefficient  Y1= 0,659X1  +  0,201X2.  While customer  satisfaction  is  also  has  a  positive  impact  to repurchase intention on the value of the regression coefficient Y2 = 0,957Y1
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERKUNJUNG WISATAWAN DI KAWASAN BALKONDES BOROBUDUR Ivo Novitaningtyas; Axel Giovanni; Clarisa Alfa Lionora
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.155 KB) | DOI: 10.31294/par.v9i1.12048

Abstract

ABSTRAK Di masa pandemi Covid-19 destinasi wisata mengalami penurunan kunjungan wisatawan. Kondisi tersebut juga terjadi di kawasan Balkondes Borobudur. Dengan adanya kebijakan CHSE dari Pemerintah dan kecenderungan perubahan perilaku wisatawan di masa pandemi Covid-19, maka perlu diketahui faktor-faktor apa saja yang mempengaruhi minat berkunjung wisatawan. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan kepercayaan terhadap minat berkunjung wisatawan di kawasan Balkondes Borobudur. Penelitian ini menggunakan data primer dari 100 responden berdasarkan metode convenience sampling. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa daya tarik wisata justru tidak mempengaruhi minat berkunjung wisatawan, sedangkan kualitas pelayanan dan kepercayaan dapat meningkatkan minat berkunjung wisatawan. Hasil tersebut memberikan implikasi manajerial bagi pengelola destinasi wisata di kawasan Balkondes Borobudur untuk menerapkan layanan berbasis protokol kesehatan dan meningkatkan kepercayaan wisatawan melalui sertifikasi CHSE. Kata kunci: daya tarik wisata, kualitas pelayanan, kepercayaan wisatawan, minat berkunjung wisatawan ABSTRACT During the Covid-19 pandemic, the number of tourist visits to tourism destinations declined. This condition also occurs in the Balkondes Borobudur area. Based on these, it is necessary to know what factors influence tourist interest in visiting because the Government also create CHSE policy and the trend of changing tourist behavior during the Covid-19 pandemic. This study aims to determine the effect of tourist attraction, service quality, and trust on the interest of visiting tourists in the Balkondes Borobudur area. This study uses primary data from 100 respondents based on the convenience sampling method. Data were analyzed using multiple linear regression analysis. The results showed that tourist attractions did not affect the interest of visiting tourists, while the quality of service and trust could increase the interest of visiting tourists. These results provide managerial implications for tourism destination managers in the Balkondes Borobudur area to implement health protocol-based services and increase tourist trust through CHSE certification. Keywords: tourist attraction, service quality, trust, tourist interest to visit 
PERFORMANCE VARIABILITY OF STATE OWNED ENTERPRISES IN FINANCIAL SECTOR AND FINANCIAL TECHNOLOGY COMPANIES DURING THE COVID-19 PANDEMIC Axel Giovanni; Devi Wahyu Utami; Alifa Jauzaa; Clarisa Alfa Lionora
Berkala Akuntansi dan Keuangan Indonesia Vol. 6 No. 1SP (2021): Berkala Akuntansi dan Keuangan Indonesia Edisi Spesial (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/baki.v6i1SP.26740

Abstract

This study aims to provide empirical evidence related with financialsector performance and the development of fintech lending inIndonesia during the Covid-19 pandemic. The sample consisted of4 State-Owned Enterprises (BUMN) in the financial sector and 149financial technology (fintech) companies registered in the FinancialServices Authority (OJK). This research used descriptive statistics.The results show that during the Covid-19 pandemic, theperformance of State-Owned Enterprises (SOEs) in the financialsector and financial technology companies (fintech) has increased.However, the increase in the performance of State-OwnedEnterprises (SOEs) in the financial sector and financial technology(fintech) companies during pandemic was still below theperformance increase before the Covid-19 pandemic in Indonesia.
The Phenomenon of MSMEs Performance in Magelang City During the Pandemic COVID-19 Clarisa Alfa Lionora; Yacobo P. Sijabat; Heni Hirawati; Budi Hartono; Axel Giovanni
KINERJA Vol. 26 No. 2 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i2.5692

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a fundamental role in the regional economy as well as the national economy. This study aims to provide empirical evidence regarding the performance variability of MSMEs during the COVID-19 pandemic. The research population is all MSMEs in Magelang City. The research sample was 7,924 MSMEs obtained through purposive sampling. This study uses descriptive statistical analysis. The results and discussion show that the City of Magelang, from an economic perspective, has a fairly stable economic condition from 2015 to 2019. However, the COVID-19 pandemic in 2020 put the economy of Magelang City in a recession phase. Nevertheless, the competitiveness of Magelang City in 2020 has increased compared to 2019. The analysis of the variability of the performance of MSMEs shows that the South Magelang District has the lowest turnover of MSMEs. Central Magelang Subdistrict has the highest MSME turnover value. South Magelang Subdistrict has the highest average turnover of MSME compared to the average turnover of MSME in North Magelang and Central Magelang Districts.
Keunggulan Bersaing, Aliansi Strategis, dan Manajemen Pengetahuan: Sebuah Kerangka Konseptual Khairul Ikhwan; Clarisa Alfa Lionora; Ivo Novitaningtyas; Budi Rahardjo
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.8317

Abstract

Competitive advantage is one of the success factors of businesses in managing their resources and capabilities. An organization must be able to outperform the competition through the creation of unique, rare, and valuable products. Business units can increase their competitiveness through strategic alliances. Theoretical studies related to the factors that a business unit can carry out in the formation of alliances are necessary for increased competitive advantage. The purpose of this study: first, to provide a review of the latest literature related to competitive advantages that can be achieved through alliances. Second, identify the upcoming research agenda. Third, it recommends a new research framework. This research used the systematic literature review method. The data used in this article comes from proposed future research agendas from 23 previous research articles published in the last 5 years (2018-2022). The output of this study is the recommendation of a theoretical framework.
Determinan keunggulan bersaing Clarisa Alfa Lionora; Amie Kusumawardhani
Jurnal Kajian Manajemen Bisnis Vol 10, No 2 (2021): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11239200

Abstract

An increase in the number of business units in the apparel industry that occurs in the city of Semarang can be a problem, because the increase in business units in the apparel industry is directly proportional to the high level of competition in the industry. This study aims to analyze what factors can make a business unit in the apparel industry with a micro and small scale, especially in the city of Semarang, can excel in the competition. In the city of Semarang, there are 138 business units for the apparel industry with micro and small scale that will be investigated. Of all these business units, only 127 research data can be processed for this research. This study shows that there is a positive influence on the relationship between market orientation and learning orientation variables on product innovation variables and market orientation, learning orientation, and product innovation variables on competitive advantage variables. While there is no effect on the relationship between the variables of relational capital to competitive advantage. This research can be implemented by academics and practitioners in developing strategies to gain competitive advantage in the apparel industry in Semarang City.Keywords: Market orientation; learning orientation; relational capital; product innovation; competitive advantageTRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
Co-Authors Alifa Jauzaa Amie Kusumawardhani Axel Giovanni Budi Hartono Budi Rahardjo Devi Wahyu Utami hirawati, heni Khairul Ikhwan Novitaningtyas, Ivo Suryono Budi Santosa, Suryono Budi Yacobo P. Sijabat