Yonathan Dri Handarkho, Yonathan Dri
Program Studi Informatika, Fakultas Teknologi Industri, Universitas Atma Jaya Yogyakarta

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Pengimplementasian CRM Pada Pembangunan E-Commerce untuk Usaha Mikro Kecil Menengah (Studi Kasus: Dolanan Puzzle) Pramudiya, Handaru Eri; Handarkho, Yonathan Dri; Rahayu, Flourensia Sapty
Jurnal Buana Informatika Vol 6, No 4 (2015): Jurnal Buana Informatika Volume 6 Nomor 4 Oktober 2015
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1044.556 KB)

Abstract

Abstract. Using information technology to gain competitive advantage is no longer dominated by big enterprises. Other business units such as MSMEs (Micro Small Medium Enterprises) also start to adopt information technology into their business. E-Commerce is an example of technology that can be used easily to selling and marketing a product. Marketing in E-Commerce can still be improved by integrating CRM (Customer Relationship Management) concept into it. Dolanan Puzzle is an example of MSME focusing on tools of educational games in Yogyakarta. Currently Dolanan Puzzle still uses manual method to run their business. It limits the market of Dolanan Puzzle and it is hard to reach their customers. Integration of E-Commerce with CRM can be a solution for Dolanan Puzzle to develop their business. Using E-Commerce as an online store enables customers to reach Dolanan Puzzle easily. Further more, marketing product from Dolanan Puzzle can also be improved by using implementation of CRM in E-Commerce. Keywords: CRM, E-Commerce, Marketing, Customer, MSME Abstrak. Tren pemanfaatan teknologi informasi untuk meingkatkan keunggulan kompetitif tidak lagi di dominasi oleh usaha berskala besar saja. Unit usaha seperti UMKM (Usaha Mikro Kecil Menengah) juga secara bertahap mulai mengadopsi teknologi informasi. E-Commerce merupakan contoh teknologi yang tepat untuk diterapkan pada UMKM dikarenakan dapat menjadi wadah berjualan dan promosi secara online. Pemasaran di dalam E-Commerce pun dapat ditingkatkan dengan penerapan CRM (Customer Relationship Management). Dolanan Puzzle adalah contoh UMKM produsen Alat Permainan Edukatif di Yogyakarta. Saat ini Dolanan Puzzle belum memanfaatkan teknologi informasi dalam bisnisnya. Hal itu membuat pemasaran dari Dolanan Puzzle tersebut sangat terbatas dan hanya sedikit masyarakat yang mengetahui tentang Dolanan Puzzle. Pembuatan E-Commerce dengan pengimplementasian CRM di dalamnya dapat menjadi jalan keluar untuk Dolanan Puzzle dalam mengembangkan usahanya. Adanya E-Commerce sebagai toko online Dolanan Puzzle memudahkan pelanggan dalam mencarinya. Promosi dari Dolanan Puzzle pun dapat ditingkatkan dengan penerapan CRM pada E-Commerce Dolanan Puzzle tersebut. Kata Kunci: CRM, E-Commerce, promosi, pelanggan, UMKM
PENERAPAN STRATEGI E-BUSINESS UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF DARI USAHA MIKRO KECIL MENENGAH DI INDONESIA (STUDI KASUS TROOPER ELECTRONIC YOGYAKARTA) Handarkho, Yonathan Dri; Suryanto, Timothy Ryan; Dewi, Findra Kartika Sari; Julianto, Eddy
Jurnal Buana Informatika Vol 8, No 4 (2017): Jurnal Buana Informatika Volume 8 Nomor 4 Oktober 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.807 KB) | DOI: 10.24002/jbi.v8i4.1444

Abstract

Abstract.Today, many micro small medium enterprises (MSME) utilize the internettechnology to enhance their competitive advantage. One of the popular strategiesis the use of e-business to enhance business process performance of theorganization. However, to implement e-business strategy, an organization needs tohave a model that can help align e-business strategy with organization strategy.That is why in this research, the authors try to apply and implement e-businessstrategy in MSME Trooper Electronic Yogyakarta by using e-business evaluationmodel proposed by Raisinghani et al. (2007). In this research, an e-commercewebsite for Trooper Electronic Yogyakarta will be developed and the use of socialmedia will be maximized.Keyword: e-business, model, e-commerce, social media, MSMEAbstrak.Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitifdari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper ElectronicYogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasukUMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulankompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performaproses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untukmenerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuahmodel atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategiyang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut.Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan danmengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakartadengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk.(2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentukpembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung prosesbisnis dari UMKM Trooper Electronic Yogyakarta.Kata Kunci: e-business, model, e-commerce, media sosial, UMKM
Pengimplementasian CRM Pada Pembangunan E-Commerce untuk Usaha Mikro Kecil Menengah (Studi Kasus: Dolanan Puzzle) Pramudiya, Handaru Eri; Handarkho, Yonathan Dri; Rahayu, Flourensia Sapty
Jurnal Buana Informatika Vol 6, No 4 (2015): Jurnal Buana Informatika Volume 6 Nomor 4 Oktober 2015
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v6i4.458

Abstract

Abstract. Using information technology to gain competitive advantage is no longer dominated by big enterprises. Other business units such as MSMEs (Micro Small Medium Enterprises) also start to adopt information technology into their business. E-Commerce is an example of technology that can be used easily to selling and marketing a product. Marketing in E-Commerce can still be improved by integrating CRM (Customer Relationship Management) concept into it. Dolanan Puzzle is an example of MSME focusing on tools of educational games in Yogyakarta. Currently Dolanan Puzzle still uses manual method to run their business. It limits the market of Dolanan Puzzle and it is hard to reach their customers. Integration of E-Commerce with CRM can be a solution for Dolanan Puzzle to develop their business. Using E-Commerce as an online store enables customers to reach Dolanan Puzzle easily. Further more, marketing product from Dolanan Puzzle can also be improved by using implementation of CRM in E-Commerce. Keywords: CRM, E-Commerce, Marketing, Customer, MSME Abstrak. Tren pemanfaatan teknologi informasi untuk meingkatkan keunggulan kompetitif tidak lagi di dominasi oleh usaha berskala besar saja. Unit usaha seperti UMKM (Usaha Mikro Kecil Menengah) juga secara bertahap mulai mengadopsi teknologi informasi. E-Commerce merupakan contoh teknologi yang tepat untuk diterapkan pada UMKM dikarenakan dapat menjadi wadah berjualan dan promosi secara online. Pemasaran di dalam E-Commerce pun dapat ditingkatkan dengan penerapan CRM (Customer Relationship Management). Dolanan Puzzle adalah contoh UMKM produsen Alat Permainan Edukatif di Yogyakarta. Saat ini Dolanan Puzzle belum memanfaatkan teknologi informasi dalam bisnisnya. Hal itu membuat pemasaran dari Dolanan Puzzle tersebut sangat terbatas dan hanya sedikit masyarakat yang mengetahui tentang Dolanan Puzzle. Pembuatan E-Commerce dengan pengimplementasian CRM di dalamnya dapat menjadi jalan keluar untuk Dolanan Puzzle dalam mengembangkan usahanya. Adanya E-Commerce sebagai toko online Dolanan Puzzle memudahkan pelanggan dalam mencarinya. Promosi dari Dolanan Puzzle pun dapat ditingkatkan dengan penerapan CRM pada E-Commerce Dolanan Puzzle tersebut. Kata Kunci: CRM, E-Commerce, promosi, pelanggan, UMKM
Pengimplementasian CRM Pada Pembangunan E-Commerce untuk Usaha Mikro Kecil Menengah (Studi Kasus: Dolanan Puzzle) Handaru Eri Pramudiya; Yonathan Dri Handarkho; Flourensia Sapty Rahayu
Jurnal Buana Informatika Vol. 6 No. 4 (2015): Jurnal Buana Informatika Volume 6 Nomor 4 Oktober 2015
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v6i4.458

Abstract

Abstract. Using information technology to gain competitive advantage is no longer dominated by big enterprises. Other business units such as MSMEs (Micro Small Medium Enterprises) also start to adopt information technology into their business. E-Commerce is an example of technology that can be used easily to selling and marketing a product. Marketing in E-Commerce can still be improved by integrating CRM (Customer Relationship Management) concept into it. Dolanan Puzzle is an example of MSME focusing on tools of educational games in Yogyakarta. Currently Dolanan Puzzle still uses manual method to run their business. It limits the market of Dolanan Puzzle and it is hard to reach their customers. Integration of E-Commerce with CRM can be a solution for Dolanan Puzzle to develop their business. Using E-Commerce as an online store enables customers to reach Dolanan Puzzle easily. Further more, marketing product from Dolanan Puzzle can also be improved by using implementation of CRM in E-Commerce. Keywords: CRM, E-Commerce, Marketing, Customer, MSME Abstrak. Tren pemanfaatan teknologi informasi untuk meingkatkan keunggulan kompetitif tidak lagi di dominasi oleh usaha berskala besar saja. Unit usaha seperti UMKM (Usaha Mikro Kecil Menengah) juga secara bertahap mulai mengadopsi teknologi informasi. E-Commerce merupakan contoh teknologi yang tepat untuk diterapkan pada UMKM dikarenakan dapat menjadi wadah berjualan dan promosi secara online. Pemasaran di dalam E-Commerce pun dapat ditingkatkan dengan penerapan CRM (Customer Relationship Management). Dolanan Puzzle adalah contoh UMKM produsen Alat Permainan Edukatif di Yogyakarta. Saat ini Dolanan Puzzle belum memanfaatkan teknologi informasi dalam bisnisnya. Hal itu membuat pemasaran dari Dolanan Puzzle tersebut sangat terbatas dan hanya sedikit masyarakat yang mengetahui tentang Dolanan Puzzle. Pembuatan E-Commerce dengan pengimplementasian CRM di dalamnya dapat menjadi jalan keluar untuk Dolanan Puzzle dalam mengembangkan usahanya. Adanya E-Commerce sebagai toko online Dolanan Puzzle memudahkan pelanggan dalam mencarinya. Promosi dari Dolanan Puzzle pun dapat ditingkatkan dengan penerapan CRM pada E-Commerce Dolanan Puzzle tersebut. Kata Kunci: CRM, E-Commerce, promosi, pelanggan, UMKM
Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta) Yonathan Dri Handarkho; Timothy Ryan Suryanto; Findra Kartika Sari Dewi; Eddy Julianto
Jurnal Buana Informatika Vol. 8 No. 4 (2017): Jurnal Buana Informatika Volume 8 Nomor 4 Oktober 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v8i4.1444

Abstract

Abstract.Today, many micro small medium enterprises (MSME) utilize the internettechnology to enhance their competitive advantage. One of the popular strategiesis the use of e-business to enhance business process performance of theorganization. However, to implement e-business strategy, an organization needs tohave a model that can help align e-business strategy with organization strategy.That is why in this research, the authors try to apply and implement e-businessstrategy in MSME Trooper Electronic Yogyakarta by using e-business evaluationmodel proposed by Raisinghani et al. (2007). In this research, an e-commercewebsite for Trooper Electronic Yogyakarta will be developed and the use of socialmedia will be maximized.Keyword: e-business, model, e-commerce, social media, MSMEAbstrak.Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitifdari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper ElectronicYogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasukUMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulankompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performaproses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untukmenerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuahmodel atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategiyang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut.Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan danmengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakartadengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk.(2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentukpembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung prosesbisnis dari UMKM Trooper Electronic Yogyakarta.Kata Kunci: e-business, model, e-commerce, media sosial, UMKM
Faktor yang Mempengaruhi Keterbatasan Perempuan dalam Mengakses Teknologi Komunikasi dan Informasi F Anita Herawati; Dyah Ayu Retno Widyastuti; Th Diyah Wulandari; Yonathan Dri Handarkho
Jurnal Penelitian Kesejahteraan Sosial Vol. 12 No. 4 (2013): Jurnal Penelitian Kesejahteraan Sosial
Publisher : Balai Besar Litbang Pelayanan Kesejahteraan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1564.086 KB)

Abstract

Growing information based on internet technology is an opportunity for people to do easy activity, although not all of the people can get access to it. In fact, there is a limit internet access for women. It has been reflected among Indonesian and such a developed country like US, most of the internet users are male. In terms of Yogyakarta Special Territory internet user phenomena, only five percent women can access internet among 52 percent total users. The internet user gap among male and female in Yogyakarta are amplified by many reasons. This article focused on the Influences factors of internet access limitation and communication technology’s tools ability among female, the internet use based on gender perspective. Social presence theory is used to crack the research question. The research approach used is qualitative, by focus group discussion to observe the information among target. It is hoped that the research has significant contribution for people to empower women community.
Peningkatan Partisipasi Relawan dan Pelaku Pariwisata dalam Pengelolaan Risiko Bencana di Kompleks Candi Borobudur Khaerunnisa Khaerunnisa; Mutiara Cininta; Yonathan Dri Handarkho
Jurnal Atma Inovasia Vol. 2 No. 1 (2022): Januari
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.361 KB) | DOI: 10.24002/jai.v2i1.5398

Abstract

Disaster Risk Management Plan in cultural heritage areas such as the Borobudur Temple Complex, should be the joint responsibility of all stakeholders. In fact, disaster management at the Borobudur Temple Complex, especially the preservation of the site against disasters, is only the responsibility of the Borobudur Conservation Center. Therefore, in September-November 2021 through the research activities funded by UNESCO, UAJY and BKB have formulated a draft Disaster Risk Management Plan in the form of the borobudur-drr.id digital platform. However, due to the limited implementation time, this platform has not been fully socialized by all stakeholders. Based on the stakeholder meeting, it is known that there are differences in understanding among stakeholders in understanding the comprehensive approach contained in the Disaster Risk Management Plan Action Plan for the Borobudur Temple Complex. The diversity of educational backgrounds, experiences and exposure of stakeholders to disasters and their management requires a forum for equalizing perceptions that supports the synergy of stakeholders in supporting, supervising and implementing the action plans that have been prepared. Conservationists, volunteers and tourism actors are three of the fifty-three stakeholders that have been mapped in the Borobudur Temple Compounds Disaster Risk Management Plan, which has a vital role in realizing the action plan in the Borobudur Temple Area.
Analisis Usability Menggunakan Metode Heuristic Evaluation dan Web Usability Evaluation Tool pada Website ACC Career Findra Kartika Sari Dewi; Yonathan Dri Handarkho; Felcia Veronica Prasetyo
Jurnal Buana Informatika Vol. 13 No. 02 (2022): Jurnal Buana Informatika, Volume 13, Nomor 2, Oktober 2022
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v13i02.6488

Abstract

Abstract. ACC Career website is a website from PT. Astra Credit Companies which aims for work applications. The website has been around for a long time but has never been updated. Recently, ACC has been revamping the website. Before the new website is launched, a usability evaluation is carried out using the heuristic evaluation and WEBUSE methods which aims to determine the website usability assessment for both the old and the new user interface. Usability is said to be good if users find it easy, happy and satisfied using the system. The heuristic evaluation method brings out problems in the system and recommendations for improvement from the evaluator. The Web Usability Evaluation Tool brings out usability levels based on the assessment of the questionnaire respondents. From the old website, the evaluator found 48 problems and the usability level obtained from the respondents' answers were Good for all categories. From the new website, the evaluators found 42 issues and the usability level was evenly divided between Good and Excellent.Keywords: Revamp, Website, Usability, Heuristic Evaluation, WEBUSE. Abstrak. Website ACC Career merupakan website dari PT. Astra Credit Companies (ACC) yang bertujuan untuk pengaplikasian pekerjaan. Website ini sudah ada sejak lama tetapi belum pernah ada pembaharuan. Baru-baru ini ACC sedang melakukan pengembangan ulang (revamp) website tersebut. Sebelum produk baru diluncurkan, diadakan evaluasi usability menggunakan metode Heuristic Evaluation dan WEBUSE yang bertujuan untuk mengetahui penilaian usability website baik untuk tampilan lama maupun tampilan yang sedang dikembangkan. Usability dikatakan baik jika pengguna mudah, senang, dan puas menggunakan sistem. Metode Heuristic Evaluation menghasilkan permasalahan yang ada pada sistem dan rekomendasi perbaikan dari evaluator. Metode Webuse menghasilkan tingkat usability berdasarkan penilaian responden kuisioner. Pada tampilan lama, evaluator menemukan 48 permasalahan dan level usability yang didapat dari jawaban responden adalah Good untuk seluruh kategori. Pada tampilan baru, evaluator menemukan 42 permasalahan dan level usability terbagi rata antara Good dan Excellent.Kata Kunci: Revamp, Website, Usability, Heuristic Evaluation, WEBUSE.