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All Journal Ta´dib Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan Jurnal Ilmu Sosial, Humaniora dan Seni Pubmedia Social Sciences and Humanities Jurnal Manajemen Dakwah Social Science and Contemporary Issues Journal
Manalullaili Manalullaili
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Pubmedia Social Sciences and Humanities

 1 
Strategi Bisnis Thrifting @ngebedje_store di Palembang Elvira Putri Utami; Fifi Hasmawati; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): Januari
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.177

Abstract

The research is motivated by the thrifting business which is experiencing significant growth in Indonesia because the cheap, unique and quality prices offered by thrift shops have become an attractive alternative for shoppers on a limited budget. However, the thrift business is faced with the challenge of competition and the ban on imports of used clothing in Indonesia, which has had a negative impact on thrift traders. Therefore, this research aims to investigate the thrift business strategy carried out by @Ngebedje_store. The research method used is descriptive qualitative with data collection through observation, interviews and documentation. In this research, Promotion Mix theory such as Advertising, Sales Promotion, Publicity and Personal Selling is applied to evaluate the effectiveness of the promotional strategy implemented by Ngebedje Store. The research results show that Ngebedje Store has succeeded in implementing the four elements of the promotional mix well. This strategy has increased customer interest in the products offered, resulting in increased sales, as well as growth in the number of followers on his Instagram account. Apart from that, Ngebedje Store has also succeeded in maintaining customer loyalty by fostering trust, maintaining satisfaction and maintaining good relationships with customers. This ultimately made Ngebedje Store able to survive and compete in the thrift industry in Palembang.
Analisis Semiotika Ferdinand De Saurre Pesan Dakwah Pada Film “Mengejar Surga” Tanzilal; Abdur Razzaq; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): Januari
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.179

Abstract

This research is entitled "Semiotic Analysis of Ferninanda De Saussurre's Da'wah Message in the Film Chasing Heaven". This research is motivated by da'wah which is one of the efforts to broadcast Islam. Da'wah is an obligation for every Muslim, in this modern era da'i must be creative in choosing media and be able to utilize technology so that the message they want to convey to mad'u can be well received. In this research, the media is the film "Menjejar Surga which contains preaching messages about struggle, prayer, endeavor and death. This type of research is descriptive qualitative using content analysis techniques. This research is also based on theory. Ferdinand De Saussure's semiotics is the concept of signifier and signified. The results of this research answered the problems above, we found several preaching messages, namely about marriage guardians, death and endeavors.
Analisis Aplikasi RRI Play Go Dalam Siaran Streaming Penyiaran Radio (Studi pada LPP RRI Palembang) Yuni Maharini; Fifi Hasmawati; Manalullaili
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.188

Abstract

Analysis Of The RRI Play Go Application in Streaming Radio Broadcacts (Study at LPP RRI Palembang) Mass media is a communication and information medium that disseminates information and can be accessed by the entire community en masse. One of the forms of mass media that is often found is radio, radio is a broadcast medium as a whole broadcast starting from material preparation, production, preparation of broadcast material, and broadcasting to reception of the broadcast or listeners in a place. There are many radio broadcasts in Indonesia, one of which is RRI (Radio Republik Indonesia), the development of information technology has meant that RRI does not only convey information from conventional radio networks, because RRI has released an application called RRI Play Go, this application provides information that is easily accessible anywhere. and at any time, actual and effective information. RRI Play Go is new media or digital media with the meaning of context media which has a combination of data, sound, text and various kinds of images stored in digital format. The RRI Play Go application has several features, namely, Programs, Music, Podcasts, News, Community, Partner Media and cctv Monitoring. The features available on the RRI Play Go application make all information and programs from various cities to remote areas easy to access, make it easier for users to find communities to build relationships, provide many music genres that can be accessed without time limits, access to news that is guaranteed without hoax and according to facts. The available categories also make it easier to find all the features according to your needs, podcasts with healthy and medical broadcasts, partner media that can be accessed easily and cctv monitoring that can be accessed anytime and anywhere.
Co-Authors Abdur Razzaq Achmad Syarifuddin Achmad Syarifudin, Achmad Ahmad Harun Yahya Alham Irvani Apri Juliansa Choiriyah Choiriyah Elvira Putri Utami Eni Murdiati Fahmi Thohiri Fathur Rahmi Afdhila Fifi Hasmawati Ghea Frasilia Putri Utamia Habibun Nazar Hamidah Hamidah Hayatun Nupus Ilham Wijaya Irham Sugandhi Irham Sugandhi Jawasi Jawasi Kusnadi Kusnadi M Akbar M Amin Sihabudin M. Amin Sihabuddin Muhammad Aprizal Tahir Nur Salamah Nuraid Nuraid Nurseri Hasnah Nasution Nyimas Tammara Andini Oktavia Anggraini Rica Ayu Permata Sari Riska Amelia Rukmana Sari Syaidhina Rizki Tanzilal Windy Wingki Azwandi Saputra Winny Agustia Riznanda Yuni Maharini