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All Journal Ta´dib Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Jurnal Komunikasi Islam (J-KIs) Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan Jurnal Ilmu Sosial, Humaniora dan Seni Pubmedia Social Sciences and Humanities Jurnal Manajemen Dakwah Social Science and Contemporary Issues Journal
Manalullaili Manalullaili
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Social Science and Contemporary Issues Journal

 1 
Strategi Pemasaran Dalam Upaya Meningkatkan Loyalitas Anggota di Baitul Maal Wa Tamwil Insan Mulia Palembang Muhammad Aprizal Tahir; Nurseri Hasnah Nasution; Manalullaili Manalullaili
Social Science and Contemporary Issues Journal Vol. 1 No. 2 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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Abstract

This study aims to analyze the marketing strategy used by BMT Insan Mulia Palembang in an effort to increase member loyalty as well as the supporting and inhibiting factors in implementing the BMT Insan Mulia Palembang marketing strategy to increase member loyalty. This research is a type of field research (field research), this research approach is a qualitative descriptive approach. Sources of data used are primary and secondary data, with data collection techniques of interviews, observation and documentation. In addition, this study also uses data analysis methods including data reduction, data presentation and drawing conclusions. The results of this study indicate that BMT Insan Mulia Palembang has implemented a marketing strategy in an effort to increase member loyalty. The marketing strategy implemented uses the 7P marketing mix which includes product, price, place, promotion, people, physical evidence, and process. The result achieved from implementing the marketing strategy is that the number of loyal members has increased every year because BMT Insan Mulia always prioritizes the needs and desires of its members by providing maximum service and building positive relationships with members. then the supporting factors for BMT Insan Mulia's marketing strategy to increase member loyalty are convenience for members in making deposits and withdrawals, closeness between employees and members so that positive relationships are established, provision of quality facilities to support operational activities, and the provision of regular training to improve the quality of qualified human resources. is at BMT Insan Mulia Palembang so as to be able to create reliable and professional employees. The inhibiting factors are that there is still a minimum number of competent human resources in the field of marketers, there are still people who lack trust in institutions and there are many competitors so that members have more choices.
Manajemen Strategi Dalam Mempertahankan Eksistensi Pondok Pesantren Nurul Islam Sribandung Oktavia Anggraini; Achmad Syarifuddin; Manalullaili Manalullaili
Social Science and Contemporary Issues Journal Vol. 1 No. 2 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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This research is entitled "Strategic Management in Maintaining the Existence of Nurul Islam Seribandung Islamic Boarding School". This study aims to determine the efforts of the Nurul Islam Seribandung Islamic boarding school and the strategic management carried out to maintain its existence. This research is a qualitative research type with a descriptive approach. The data sources in this study are primary data sources and secondary data. Data collection techniques by interview, observation and documentation. The results of this study indicate that the efforts made in maintaining the existence of the Nurul Islam Seribandung Islamic boarding school are by maintaining the existing traditions at the Islamic boarding school then by recruiting human resources and building good relations with alumni, the community and also the government. The Nurul Islam Seribandung Islamic boarding school has implemented a fairly good management strategy. Although there are several challenges faced in carrying out its strategy such as insufficient human resources, constrained funding sources, and inadequate facilities and infrastructure. So that causes this Islamic boarding school to experience a decrease in the number of students. But even so, The Nurul Islam Seribandung Islamic boarding school still stands as an Islamic educational institution that is known by the public. Keywords: Strategic Management, Existence, Islamic Boarding Schools
Co-Authors Abdur Razzaq Achmad Syarifuddin Achmad Syarifudin, Achmad Ahmad Harun Yahya Alham Irvani Apri Juliansa Choiriyah Choiriyah Elvira Putri Utami Eni Murdiati Fahmi Thohiri Fathur Rahmi Afdhila Fifi Hasmawati Ghea Frasilia Putri Utamia Habibun Nazar Hamidah Hamidah Hayatun Nupus Ilham Wijaya Irham Sugandhi Irham Sugandhi Jawasi Jawasi Kusnadi Kusnadi M Akbar M Amin Sihabudin M. Amin Sihabuddin Muhammad Aprizal Tahir Nur Salamah Nuraid Nuraid Nurseri Hasnah Nasution Nyimas Tammara Andini Oktavia Anggraini Rica Ayu Permata Sari Riska Amelia Rukmana Sari Syaidhina Rizki Tanzilal Windy Wingki Azwandi Saputra Winny Agustia Riznanda Yuni Maharini