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All Journal Jurnal Komunikasi Pembangunan KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Wacana: Jurnal Ilmiah Ilmu Komunikasi Communiverse Coverage: Journal of Strategic Communication
Gusmia Arianti
Program Studi Ilmu Komunikasi, Universitas Al Azhar Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi

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ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR Gusmia Arianti; Alim Setiawan Slamet; Mokhamad Syaefudin Andrianto
KOLEGIAL Vol 5 No 1 (2017): JANUARI-JUNI
Publisher : STIE DWI SAKTI BATURAJA

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Abstract

Radar Bogor is a local daily morning newspaper published in Bogor belongs to Jawa Pos Groups. Newspaper competition is more tightly because of new newspapers emergingand consumer preferences changing. The company must plan innovativemarketing strategy based on consumer satisfaction. The purposes of this study were to identify factors influencing customer satisfaction and to analyze the level of customer satisfactionof Radar Bogor newspaper. The method was used IPA-CSI (Important Performance Analysis-Customer Satisfaction Index). The Analysis coverage 29 attributes. High priority attributes to improve were layout design, print quality and quality of review Bogor Raya column. The result of Level Customer Satisfaction Index is 69.24 percent.
Co-Authors Alim Setiawan Slamet, Alim Setiawan Alma Mandjusri Amiruddin Saleh Andrianto, Mokhamad Syaefudin Rahman Asri Wahyu Budi Priatna