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Journal : Jurnal Studi Pemerintahan

 1 
The Role of Local Mass Media in the Publicity of Public Policy in Yogyakarta PERMATASARI, ANE
Jurnal Studi Pemerintahan Vol 4, No 1 (2013): February 2013
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.707 KB)

Abstract

The objective of this research is to study the role of local mass media in the publicity process of a publicpolicy. Media is considered to hold the power to construct an agenda concerning on particular issues orincidents so that they gain public’s attention. Media highlights the issues by providing space and time sothat public is continuously exposed and eventually aware of the particular issue, and people deem it asimportant and build their belief on it. The method employed in this research is phenomenologicalqualitative. The apparoach is characterized by its actual setting, in that the researcher is the keyinstrument, and the data is descriptive in nature. This means that this reasearch aims to obtain datadescription that describe the composition and characteristics of the unit being studied. The result showsthat Public Policy on gender mainstreaming as stated in Presidential Instruction No. 9/2000 on GenderMainstreaming - requiring at least 5 media taken as sample of this research – is considered notnewsworthy so that the frequency of the issue reporting in mass media is very rare, or even, never exists.
The Role of Local Mass Media in the Publicity of Public Policy in Yogyakarta PERMATASARI, ANE
Jurnal Studi Pemerintahan Vol 4, No 1 (2013): February 2013
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.v4i1.112

Abstract

The objective of this research is to study the role of local mass media in the publicity process of a publicpolicy. Media is considered to hold the power to construct an agenda concerning on particular issues orincidents so that they gain public’s attention. Media highlights the issues by providing space and time sothat public is continuously exposed and eventually aware of the particular issue, and people deem it asimportant and build their belief on it. The method employed in this research is phenomenologicalqualitative. The apparoach is characterized by its actual setting, in that the researcher is the keyinstrument, and the data is descriptive in nature. This means that this reasearch aims to obtain datadescription that describe the composition and characteristics of the unit being studied. The result showsthat Public Policy on gender mainstreaming as stated in Presidential Instruction No. 9/2000 on GenderMainstreaming - requiring at least 5 media taken as sample of this research – is considered notnewsworthy so that the frequency of the issue reporting in mass media is very rare, or even, never exists.
Co-Authors Agista Siskasari Amin Sapto Saputro Amin Sapto Saputro, Amin Sapto Atik Septi Winarsih Awang Darumurti, Awang Bhakti Gusti Walinegoro Bhakti Gusti Walinegoro Davinia Farah Salwahanan Dwian Hartomi Akta Padma Eldo Kencono, Dewi Sekar M. Bambang Edi Susyanto Muhammad Iqbal Nindya Tiara Fatikha Nur Sofyan Prasetiyo, Yoko Riezky Padillah Safitri Rizki Sandi Laksono Sari, Sovia Sitta Sigit Handoko Suciati Suciati Yeni Widowaty Yeni Widowaty Yoko Prasetiyo