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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Khazanah Sosial
Sri Suryoko
Department Of Business And Administration, Universitas Diponegoro Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Administrasi Bisnis

 1 
Analisis Faktor-Faktor Yang Memengaruhi Partisipasi UKM Tahu Dalam Pengelolaan Lingkungan Hidup di Kota Semarang Sri Suryoko
Jurnal Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i2.28616

Abstract

Until 2015, in the city of Semarang, there are 92 Tofu SMEs. The contribution of SME’s Tofu to the economic quite large, but the industry has the potenstial to pollute teh environment. The purpose of this study was to determine the factors that affect partisipation of Tofu SME’s in environmental management. Tipe of research is explanatory. The sampling technique using non-probability sampling, and the  samples in this study is thirty Tofu SMEs. The analysis is a factor analysis test using SPSS 15,0 for windows. Results of the analysis found that the factors that affect participation of Tofu SME’s consists of variables competence, commitment, and the business environment. Recommendation in this study is the skill to manage the buniness impact Tofu SME’s need to be improved and and increased understanding  that the product is environmentally friendly can be a competitive advantage, from business competitors of the same type or from substitte products.Di Kota Semarang sampai dengan tahun 2015, terdapat 92 usaha kecil dan menengah (UKM) Tahu yang memberi sumbangan cukup besar terhadap perekonomian, namun UKM Tahu berpotensi mencemari lingkungan. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi partisipasi UKM Tahu dalam pengelolaan lingkungan hidup. Tipe penelitian ini adalah ekaplanatori dengan teknik pengambilan sampel yakni purposive sampling dan jumlah sampel 30 usaha Tahu. Analisis data yang digunakan adalah uji analisis faktor dengan bantuan SPSS 15,0 for windows. Hasil analisis ditemukan bahwa faktor-faktor yang memengaruhi partisipasi IKM Tahu di Kota Semarang terdiri dari variabel-variabel kompetensi, komitmen; dan lingkungan usaha. Rekomendasi yang diajukan adalah bimbingan teknis dalam mengelola dampak lingkungan perlu terus ditingkatkan dan peningkatan pemahaman bahwa produk yang ramah lingkungan dapat menjadi keunggulan dalam bersaing, baik dari pesaing usaha sejenis maupun usaha produk pengganti.
Pengaruh Iklan, Harga, dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Revlon Rahmilla Chairani Puspita; Sri Suryoko
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22570

Abstract

This study aims to determine the influence of advertising, price, and brand trust on Revlon cosmetics purchase decision of the undergraduate students of Diponegoro University. Type of research is explanatory research with the population undergraduate students of Diponegoro University, and the number of sample taken is 100. The data collection techniques are questionnaire, documents, and literature review. The sampling technique is purposive sampling. The data analysis techniques are correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test, and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0. Based on the results of the analysis, it is concluded there is a positive and significant influence between advertising, price, and brand trust on purchase decision partially and simultaneously (together). There are other factors that influence the Purchase Decision. Therefore it can be advised that Revlon has to evaluate their message in Revlon advertisement, increase the discount frequency on certain events, and add some product variants.
Pengaruh Gaya Hidup (Lifestyle) dan Harga Terhadap Keputusan Pembelian (Studi Kasus pada Pelanggan Peacockoffie Semarang) Suci Dwi Pangestu; Sri Suryoko
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12725

Abstract

The rapid growth of coffee shops within a few years makes the competition tighter.  Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases that is carried out by Peacockoffie in 2014 resulting in a decrease amount of daily transactions amid growing coffee shop in the city of Semarang. The result shows that the lifestyle and the price have positive and significant impacts upon decision of purchasing. It can be seen from the outcome of simple linier regression of lifestyle towards decision of purchasing and t test. From those two variables (lifestyle and price) that had been partially and simultaneously analyzed, the coefficient of price is higher than lifestyle coefficient. In details, price has the biggest impact towards the decision of purchasing the products of Peacockoffie Semarang, reaching the number 0,288, compared with lifestyle that only get 0,057. The coefficient of determination (R2) of lifestyle and price is 19,6%. This means 19,6% of purchasing decision can be explained by those two variables, while the other 80,4% can be explained by another variable. The suggestions that can be given to increase the purchasing decision is that Peacockoffie should establishes standard operating procedure (SOP) in service and product presentation.
Co-Authors Hari Susanta Nugraha Imas Rokhayati Iva Nurrohmah Muhamad Fian Aditiansyah Muhammad Thoha Nadhifah, Tuti Nelly Rhosyida Rahmilla Chairani Puspita Reni Shinta Dewi Suci Dwi Pangestu Widiartanto Widiartanto