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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Abditani : Jurnal Pengabdian Masyarakat
La Sisi
Universitas Sembilanbelas November Kolaka
Agriculture, Biological Sciences & Forestry

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TINGKAT EFISIENSI SALURAN PEMASARAN KOMODITAS BERAS (Studi Kasus: Desa Polenga Kecamatan Watubangga Kabupaten Kolaka) Campina Illa Prihantini; Budi Samudra; Yuli Purbaningsih; Lian Yunike; Indriani Nurul Suraturohmi; La Sisi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7937

Abstract

The number of rice production produced by Kolaka Regency is included in the five largest in Southeast Sulawesi Province. It is interesting to study whether this fact has a real impact on farmers as the first marketing agency. Polenga Village was chosen as the research location because this village is one of the largest rice-producing villages in Kolaka Regency. Writing this article aims to 1) identify rice marketing patterns in Polenga Village, 2) analyze the amount of marketing margin in Polenga Village, and 3) analyze the functions of marketing institutions carried out by each rice marketing agency in Polenga Village. This type of research is descriptive, qualitative and quantitative. Sources of data in this study, namely primary data obtained from respondents and secondary data obtained from agencies related to the research. The analysis carried out is the analysis of marketing margins and analysis of the functions of marketing institutions. The results showed that there were three main patterns of rice marketing in Polenga Village, namely: (I) from farmers directly to consumers, (II) from farmers to collectors and then to consumers, and (III) from farmers to collectors to retailers and ends up in the consumer. The second finding is that the highest marketing margin value is in Marketing Channel III, which is IDR 1.000 per kilogram. Meanwhile, in the second marketing channel, only IDR 500 per kilogram and the marketing channel I no marketing margin was found. Based on the analysis of the functions of marketing institutions, each institution has performed three main functions of marketing institutions, namely the physical function, the exchange function, and the facility function. The conclusion that can be drawn is that the most efficient marketing channel is Marketing Channel I where no marketing marjin is found and direct sales occur to consumers.
MODEL PENGEMBANGAN USAHA PADA PEMBERDAYAAN MASYARAKAT PENGOLAH GULA AREN MELALUI DIVERSIFIKASI PRODUK OLAHAN GULA AREN DI DESA LAMONDAPE KECAMATAN POLINGGONA KABUPATEN KOLAKA Yuli Purbaningsih; Irsan Rahman; Neks Triani; Syahdar Baba; Muhammad Ihsan Andi Dagong; Hasrin; Zulkhar Naim; Aulia Uswa Noor Khasanah; Arizal Hatam; Muhammad Rizal; Gustia; Rahmat Ari. F; Ikra; Aminah Sagista; La Sisi
Jurnal Abditani Vol. 6 No. 2 (2023): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v6i2.292

Abstract

Potensi ekonomi produktiv di Desa Lamondape ditopang oleh kehadiran kelompok usaha ekonomi salah satunya adalah kelompok usaha gula Aren ‘Guren Lamondape’ merupakan mitra kelompok produktif secara ekonomi. Aktifitas produksi gula aren pada kelompok usaha bahan baku pembuatan gula aren tersedia pada masing-masing anggota kelompok usaha. Pembuatan gula aren membuka peluang usaha yang menjanjikan keuntungan dan layak untuk dikembangkan jika, dikelola dengan baik dan terus-menerus secara profesional serta didukung dengan teknologi pengolahan dan teknologi pemasarannya. Permasalahan kelompok pengolah gula aren yaitu pada bidang produksi dan pemasaran. Kegiatan pemberdayaan Kosabangsa melakukan pelatihan dan pendampingan terkait model pengembangan usaha melalui diversifikasi produk. Hal ini dapat memberikan dampak peningkatan ketrampilan dan pengetahuan tentang upaya memberikan nilai tambah produk gula aren yaitu membuat gula semut aren. Sehaingga keberlanjutan dari kegaitan ini dapat berdampak pada peningkatan pendapatan pelaku usaha gula aren sebagai pengembangan Produk Unggulan Desa (PUD) khususnya untuk komoditi aren dan produk olahan gula aren.
Co-Authors Aminah Sagista Arizal Hatam Aulia Uswa Noor Khasanah Budi Samudra Gustia Hasrin Ikra Indriani Nurul Suraturohmi Irsan Rahman Lian Yunike Muhammad Ihsan Andi Dagong Muhammad Rizal Neks Triani Prihantini, Campina Illa Rahmat Ari. F Syahdar Baba Yuli Purbaningsih Zulkhar Naim