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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Akuntansi Universitas Udayana International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Ni Made Dwiyana Rasuma Putri
Politeknik Sahid
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

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PENGARUH TINGKAT FINANCIAL LITERACY DAN FAKTOR SOSIODEMOGRAFI TERHADAP PERILAKU KEPUTUSAN INVESTASI INDIVIDU Ni Made Dwiyana Rasuma Putri; Henny Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.09.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.406 KB) | DOI: 10.24843/EEB.2017.v06.i09.p09

Abstract

The purpose of this study is to explain the influence level of financial literacy and sociodemographic factors on behavior of individual investment. Respondents are unmarried employees in Denpasar with a sample of 83 peoples. Determination of sample using non-probability sampling with accidental sampling approach.Data were analyzed by using Multiple Linear Regression Analysis. The results of this study indicate that the level of financial literacy has a positive effect on the behavior of individual investment decisions, whereas the differences in influence between men and women on the behavior of individual investment decisions and income negatively affect the behavior of individual investment decisions. Based on the results of statistical data financial literacy variables have the greatest influence in determining the behavior of individual investment decisions compared with sociodemographic factors. This explains that a person's knowledge of managing his personal finances is a key factor in determining an investment decision.
Co-Authors Asmawih Bella Marsha Henny Rahyuda Jessica Tritanya M Zacky Faluti Novi Handayani Pamela Reni Sulistiyowati Reza Imani Syawal Rieke Rinova