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Asmawih
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SWOT Analysis In Strategy Sales Call on Sales and Marketing Department At The Hotel All Seasons Jakarta Thamrin Asmawih; Daniel Stephanus Limidy; Sahlan Toro; Tobaroni; Diyan Maulidasari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.257

Abstract

Purpose: This research reviews the sales call strategy on the room occupancy rate at the All-Seasons Jakarta Thamrin. The process of this sales call has strengths, weaknesses from within, and opportunities and threats from outside, which are presented in the results of the SWOT data processing technique consisting of IFAS and EFAS Matrix. Based on the analysis, it is known that the position of All Seasons Jakarta Thamrin is currently in quadrant I, namely the part of the Growth strategy or aggressive growth, with an IFAS score of 1.09 and an EFAS score of 0.59. Thamrin Hotel. This research aims to discover the sales call strategy's strengths, weaknesses, opportunities, and threats. Research methods: This research uses a descriptive research method Qualitative. To answer the problems encountered by collecting data. This is done by describing or describing the data that has been collected. The process of determining the sample was carried out by using purposive sampling with four respondents who were taken randomly. The products offered are rooms, meeting packages, and products. The skills mastered are communication, Public Speaking, analytics, and negotiations to create win-win solutions between guests and hotels. Result and discussion: This research shows that the room occupancy rate sales call at Hotel All Seasons Jakarta Thamrin has good internal strength and opportunities externally to seize the existing market. Although it still requires more teams to support operations. Apart from having a millennial concept, this hotel is also located in a strategic business district, department stores, and tourist attractions in downtown Jakarta. Prices negotiated during sales call activity can be an opportunity or a threat. Implication: Prices negotiated during sales call activity can be an opportunity or a threat. The asking price can be above the contract price. However, it can also be a threat because the asking price is higher than the standard room price that has been determined, and it is necessary to increase promotion and advertising and develop social media as an advertising tool to ensure comfort, profit, and flexibility of booking hotel rooms to salespeople.   Keywords: Hotel, Occupancy, Sales Call, Strategy.
Analisis Pengaruh Harga Kamar Terhadap Penjualan Kamar Di Montigo Resorts Nongsa, Batam Adeline Tania; Asmawih
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This thesis is done in order to find out the room rate variation that will affect the room sales in a hotel. Therefore, the writer would like to examine the problems regarding the room rates offered by Montigo Resorts Nongsa which is have any affect to the room sales in Montigo Resorts Nongsa, Batam. The problem identification that could be found in this research is: How the influence of room rates on room sales at Montigo Resorts Nongsa, Batam and how the effect of the room rates towards the room sales at Montigo Resorts Nongsa, Batam. The research purposed to be achieved through this research are: to find out how the influence of the room rates on the level of room sales at Montigo Resorts Nongsa, Batam also to find out how big the influence of the room rates towards room sales at Montigo Resorts Nongsa, Batam. This test was conducted at Montigo Resorts Nongsa, Batam, with a total population of 50.680 guest and a sample size of 100 respondents. Based on the results of research conducted that the hypothesis that stated there is a positive and significant connection between room rates towards room sales at Montigo Resorts Nongsa, Batam could be proved. The results of the linear regression summary output model is the coefficient of determination (R square) of 0.8711 or 87,1%, it shows that the dependent variable (room occupancy rate) are influenced by independent variables (room rates), while the remaining 12,9% is explained by other variables outside the tested variable in this research. R value of 0.933 (a), indicating that the magnitude of the strong positive relationship between room rates towards room occupancy rate. Seen in the coefficients column of room rate models, there is a sig value of 0.000 whose value is smaller than the probability value of 0.05 (sig. 0.000 < 0.05) and a positive t value of 25.711 and tcount > ttable with a significance level of 5% (25.71 > 1.985, indicating that the room rates variable have a positive and significant relationship towards room sales variable. Advice that could be given by the writer in this research are: The hotel must maintain the quality of products and services provided in order to maintain the level of satisfaction of guests who come to stay for the first time or guests who come to stay again also the hotel should maintain the room rates so that the room sales is maintained or increased stability.
Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
Analisa Willingness To Pay Melalui Healthy Food Tamu Hotel Di Masa Adaptasi Kenormalan Baru Di Hotel Aviary Bintaro Nicko Gana Saputra; Asmawih; Ajeng Julyani Ryzanti
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This research aims to analyze the characteristics of healthy food consumers among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, determine the average willingness to pay value for healthy food among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, and identify the factors that influence the willingness to pay for healthy food at Hotel Aviary Bintaro. The data analysis used in this research is quantitative, including validity and reliability tests. The research was conducted at Hotel Aviary Bintaro. The population of this study is hotel guests at Hotel Aviary Bintaro. The collected data will be processed and described quantitatively.
Co-Authors Adeline Tania Ajeng Julyani Ryzanti Bella Marsha Daniel Stephanus Limidy Diyan Maulidasari M Zacky Faluti Ni Made Dwiyana Rasuma Putri Nicko Gana Saputra Novi Handayani Reza Imani Syawal Sahlan Toro Tobaroni