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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Novi Handayani
Politeknik Sahid
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Pengaruh Green Marketing Terhadap Green Consumer Behavior Fore Coffee Di Jakarta Ni Made Dwiyana Rasuma Putri; Reza Imani Syawal; Novi Handayani; Asmawih; M Zacky Faluti; Bella Marsha
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dari green marketing terhadap green consumer behaviour di Fore Coffee Emporium Pluit Jakarta. Variabel yang digunakan dalam penelitian ini adalah green marketing (X) dan green consumer behaviour (Y). Populasi dalam penelitian ini menggunakan populasi tidak terbatas dengan sampel kebetulan (incidental sampling). Total sampel dalam penelitian ini adalah sebanyak 96 orang responden yang membeli produk Fore Coffee dan memenuhi beberapa kriteria. Metode pengumpulan data mengunakan kuisioner atau angket dengan 5 poin skala likert yang disebarkan melalui google forms. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa green marketing berpengaruh secara positif dan signifikan terhadap green consumer behaviour yang berarti semakin baik strategi green marketing yang ditawarkan semakin baik pula tingkah laku konsumen hijau.
Virtual Tour Method as an Alternative Tourism Experience During The Covid-19 Pandemic (Case Study of Villages Nglanggeran, Yogyakarta) Nuryadina Augusrini; Yanti Suzana; Novi Handayani; Rhamadeta Thasya Putri
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.296

Abstract

Purpose: The aim of this research is to take a consumer perception and to find out the interest of consumer about virtual tour and wants to get the impact tourists feel regarding the virtual tour in Nglanggeran Village Research method: This research uses qualitative research through observation, interview, and survey. The author makes observations by participating in virtual tours online and conducting interviews with virtual tour participants to obtain data. Results and discussion: There are three big results obtained that the virtual tour still had much homework to fix and reach because of several factors that obstructed it. The first factor: the virtual tour cannot make visitors feeling enjoy the tour. The second factor: visitors cannot be satisfied with the tour by virtual because there is not interaction directly with nature. The third factor: another visitors are not enjoy the virtual tour because it’s not real. That means virtual tour must be fixed from the internet connection, guide, time duration, facilities, and infrastructure that can make tourists feel the actual travel experience like  real and live. Implication: Virtual tours are indeed inviting tourists to carry out tourism activities during a pandemic. However, several factors can minimize the tourist experience in virtual tours. This means that Virtual tours can be used as an alternative for traveling during a pandemic, but the inhibiting factors must be seen so that they can be maximized.   Keywords: COVID-19, Virtual Tour, Nglanggeran Tourism Village, Tourist Interest, Travel Experience
Co-Authors Asmawih Bella Marsha M Zacky Faluti Ni Made Dwiyana Rasuma Putri Nuryadina Augusrini Reza Imani Syawal Rhamadeta Thasya Putri Yanti Suzana