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All Journal Industrial Research Workshop and National Seminar A Social Science and Entrepreneurship Journal
Wanda Puspa Dewi Astuti R
Universitas Pendidikan Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Analisis Strategi Komunikasi Pemasaran Dalam Meningkatkan Loyalitas Konsumen CV. Cipta Karya Mandiri Putri Rizki Fitriani; Luthfi Hakim Choiri; Wanda Puspa Dewi Astuti R; Azizah Fauziyah
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Analisis Strategi Komunikasi Pemasaran Dalam Meningkatkan Loyalitas Konsumen CV. Cipta Karya Mandiri
Entrepreneurship as Social Problem Solving : Case Study in Tasikmalaya Nizza Nadya Rachmani; Mira Nurfitriya; Tika Annisa Lestari Koeswandi; Wanda Puspa Dewi Astuti R
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Social problems are problems that are contrary to the social values adopted by society, such as poverty. Tasikmalaya Regency is one of the areas that has a fairly high poverty rate. MSMEs are one way to alleviate poverty. The purpose of this study is to determine the role of MSMEs in solving social problems in Tasikmalaya Regency. The results of this study are that SMEs play a role in reducing unemployment with the comparison that 1 UMKM is able to empower 2-9 workers. In addition, MSMEs in Tasikmalaya Regency are able to reduce the number of poor people. This can be seen from the average amount of wages received by workers in the MSME sector which is above the monthly expenditure for basic needs with a ratio of IDR 3.150.572,55 to IDR 977.655 per capita.
Co-Authors Azizah Fauziyah Koeswandi, Tika Annisa Lestari Luthfi Hakim Choiri Mira Nurfitriya Nizza Nadya Rachmani Putri Rizki Fitriani