Article Per Year (5 Year)
p-Index From 2019 - 2024
3.364
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi Akuntabel : Jurnal Ekonomi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Acitya Bhakti Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Manajemen, Bisnis dan Kewirausahaan A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Mira Nurfitriya
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
SIKAP KEWIRAUSAHAAN DAN PENGARUHNYA TERHADAP PERKEMBANGAN USAHA KERAJINAN BATIK DI TASIKMALAYA Mira Nurfitriya
Jurnal Pendidikan Ekonomi Vol.11 No.1 Maret 2018
Publisher : Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.878 KB)

Abstract

The problem in this research is business development in the form of profit of batik entrepreneurs in batik center of Tasikmalaya city that fluctuated up and down in the last 5 months. This is due to the lack of positive mental attitudes of batik entrepreneurs in the form of entrepreneurial attitudes such as confidence, task-oriented attitude and outcome, risk-taking attitude, leadership attitude, future-oriented attitude, and the attitude of originality (creativity and innovation) to improve its business development. In this study, the object of research is the batik entrepreneurs in the center of batik handicrafts Tasikmalaya city. The sample in this research were 31 people taken with saturated sampling technique. The method used in this research is explanatory survey using questionnaire as data collecting tool and technique using simple linear regression, in data analysis using SPSS 11.5 for Windows program. Based on the result of the research, it is found that partially variable of entrepreneurship attitude has a positive and significant effect on business development. From the research results also obtained R2 value of 74.1% which shows that the influence of entrepreneurial attitude toward business development is equal to 74.1%, meaning 74.1% change in the profit of batik entrepreneurs in the center of batik handicrafts Tasikmalaya city influenced by entrepreneurial attitude and the rest 25.9 % influenced by other factorsDOI: https://dx.doi.org/10.17977/UM014v11i12018p001  
ANALISIS STRATEGI PEMASARAN DIGITAL UMKM TERDAMPAK COVID-19 DI KOTA TASIKMALAYA Tika Koeswandi; Azizah Fauziyah; Mira Nurfitriya; Ery Adam Primaskara
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.393 KB) | DOI: 10.55606/jumbiku.v1i3.91

Abstract

Penelitian ini merupakan jenis penelitian deskriptif kualitatif, yaitu jenis penelitian yang bertujuan mengidentifikasi, menganalisis, mengsintesis dan menggambarkan implementasi digital mareting yang telah dilakukan oleh UMKM Kota Tasikmalaya selama pandemi Covid-19. Terdapat 97 UMKM di Kota Tasikmalaya yang dijadikan sample penelitian. Data diambil menggunakan teknik FGD, kuesioner dan observasi. Data yang didapatkan kemudian dianalisis dengan menggunakan SWOT, STP dan bauran pemasaran. Hasil dari penelitian ini menunjukan bahwa Penelitian ini menyimpulkan bahwa strategi Digital marketing yang diimplementasikan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 merupakan strategi yang yang mengadaptasikan produk-produk UMKM berdasarkan SWOT, STP, dan bauran pemasaran. Digital marketing telah membantu UMKM untuk dapat beradaptasi dengan perubahan kebutuhan pasar perubahan perilaku konsumen dan juga kebijakan pemerintah. Ada 4 Digital marketing yang digunakan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 di antaranya: sosial media marketing search engine optimization, content marketing, dan affiliate marketing. Saran bagi penelitian selanjutnya adalah untuk menganalisis dampak Digital marketing terhadap kinerja pemasaran UMKM di kota Tasikmalaya.
Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya Mira Nurfitriya; Azizah Fauziyah; Tika Annisa Lestari Koeswandi; Ismail Yusuf; Nizza Nadya Rachmani
Acitya Bhakti Vol 2, No 1 (2022): ACITYA BHAKTI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/acb.v2i1.14618

Abstract

Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).
ANALYSIS OF THE ROLE OF SOCIAL ENTERPRISE STUDIO DAPUR IN POVERTY ALLEVIATION IN TASIKMALAYA REGENCY Mia Lestari; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.642 KB)

Abstract

The purpose of this was to analysis of the role of social enterprise studiProsperous living is an ideal condition that is expected by the whole community, so that many efforts are made by the government or the community, one of which is by building social enterprise. Studio Dapur is a social enterprise that has an eco-socialpreneur concept and has a goal to improve the quality of life of people in the surrounding villages. This article will discuss the role of social enterprise that will be carried out by Studio Dapur in alleviating poverty in Tasikmalaya Regency.
Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Muhammad Luthfi Mubarok; Mia Lestari; Mira Nurfitriya; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.662 KB)

Abstract

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.
The Effect of Problem Based Learning Method On Students Creative Thinking Skills In Learning Entrepreneurship Work in The COVID-19 Era Zatsiah Sekar Falah; Azizah Fauziyah; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.927 KB)

Abstract

The purpose of this study is to find out the differences in students' creative thinking ability using the Problem Based Learning Method in prakarya and entrepreneurship subjects, the object of this study is class X SMA Plus Merdeka Soreang students. The method used in this study is a pseudo-experimental method or Quasi Experiment. The results of this study are differences in students' creative thinking ability using the Problem Based Learning Method in craft and entrepreneurship subjects in the Covid-19 Era. 
Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises Vica Widiyana Nurulita; Mira Nurfitriya; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (989.816 KB)

Abstract

The development of the creative industry is not optimal, this is due to the lack of attractiveness of the industry, the dominant position of creative businesses, the immature creative industry business model and the lack of guidance from the government, as well as the business risks that must be faced. This research uses a case study method so that a causal explanation of the conditions in the field can be produced and can answer the "how" and "why" questions so that comprehensive study results can be obtained and can answer the problems that arise in this research. Data was collected by means of literature studies and interviews. The data analysis process is carried out by describing the business through the Social Business Model Canvas (SBMC), and exploring the insights of the social business model with the middleman model.
The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development Muhammad Luthfi Mubarok; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.225 KB)

Abstract

The purpose of this research is to explain the implementation MuluMile’s social activities program “I want to be” in creating community development. Development is an issue that is often an important discussion in efforts to increase and equalize the economy. Every element of society should take its role in realizing this, including MuluMile. Therefore, the "I Want to Be" program was created as a form of MuluMile's social responsibility towards the surrounding environment. This research uses descriptive-qualitative analysis method. This study concludes that our society should have the same opportunities and opportunities in improving its economy. Especially in realizing the desired profession/job. With the "I Want to Be" program from MuluMile, it is hoped that it will be able to break the gap/distance that is often an obstacle for people who live in areas/rural areas with limited information and infrastructure and make MuluMile as an Integrated Social Enterprise.
The Effect OF Teacher's Professional Competence on Student’s Entrepreneurship Competency in Practice and Entrepreneurship Lessons at SMKN 1 Solok Pasya Mutia Reflin; Azizah Fauziyah; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.295 KB)

Abstract

The purpose of this study was to determine the effect of teacher professional competence on student entrepreneurship competence in the subjects of craft and entrepreneurship at SMKN 1 Solok, in this study using a quantitative approach, the data sources used in this study were primary data and secondary data, primary data namely data which is directly obtained from respondents from filling out google forms , while secondary data comes from literature studies in the form of journals, books and laws related to research. The result of the research is that the professional competence of teachers has a positive effect on the entrepreneurial competence of students at SMKN 1 Solok.
Analysis of Almeera Hijab's Marketing Communication Strategy in an Effort to Maintain Consumer Loyalty Amid the Corona Pandemic Outbreak Muhammad Amien Khintari; Dini Hajah Nur; Ilham Medi; Azizah Fauziyah; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.21 KB)

Abstract

The purpose of this study was to determine the loyalty of Almeera Hijab consumers during the Covid-19 pandemic. The research model in this study is to use a qualitative descriptive method, namely the researcher describes and describes the data obtained from the research results then the conclusion is drawn to determine the marketing communication strategy that is in Almeera Hijab. The results of this study are whether or not in the situation of the Covid-19 pandemic, consumer loyalty can still be maintained, even if it does not rule out the possibility of adding new consumers.
Co-Authors A Agisny Alwin Ghilman Anggiet Rachmatya Pratami Ayu Pebriani Azizah Fauziyah Deni Abdul Holik Dini Hajah Nur Ery Adam Primaskara Ilham Medi Ismail Yusuf Koeswandi, Tika Annisa Lestari Lutfiyah Nazifah Mia Lestari Mohamad Hanafi Muhammad Amien Khintari Muhammad Luthfi Mubarok Muhammad Rayza Hemawan Nandang Nandang Nizza Nadya Nizza Nadya Rachmani Novianti Amalia Setiawati Pasya Mutia Reflin Salmia Hani Salmia Hany Teni Mawarni Tika Annisa Tika Koeswandi Vica Widiyana Nurulita Wanda Puspa Dewi Astuti R Zatsiah Sekar Falah