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All Journal Acitya Bhakti A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis
Koeswandi, Tika Annisa Lestari
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya Mira Nurfitriya; Azizah Fauziyah; Tika Annisa Lestari Koeswandi; Ismail Yusuf; Nizza Nadya Rachmani
Acitya Bhakti Vol 2, No 1 (2022): ACITYA BHAKTI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/acb.v2i1.14618

Abstract

Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).
ANALYSIS OF THE ROLE OF SOCIAL ENTERPRISE STUDIO DAPUR IN POVERTY ALLEVIATION IN TASIKMALAYA REGENCY Mia Lestari; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.642 KB)

Abstract

The purpose of this was to analysis of the role of social enterprise studiProsperous living is an ideal condition that is expected by the whole community, so that many efforts are made by the government or the community, one of which is by building social enterprise. Studio Dapur is a social enterprise that has an eco-socialpreneur concept and has a goal to improve the quality of life of people in the surrounding villages. This article will discuss the role of social enterprise that will be carried out by Studio Dapur in alleviating poverty in Tasikmalaya Regency.
THE INFLUENCE OF SERVICE QUALITY (SERVQUAL) ON CONSUMER SATISFACTION OF ISLAMIC EDUCATION SERVICES BUSINESS (PONDOK PESANTREN) Dinny Jamilah; Azizah Fauziyah; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality on consumer satisfaction in the Islamic Education Service Business (Pondok Pesantren). The approach in this study is a quantitative approach, the data source used is primary data, namely data obtained directly from respondents via google form, secondary data, namely information from related agencies and literature studies as well as various journals and research reports related to the research topic. The results of this study are Service Quality has a positive effect on Consumer Satisfaction in the Islamic Education Service Business (Pondok Pesantren) at the Esalama Female Dormitory of Cipasung Islamic Boarding School.
Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Muhammad Luthfi Mubarok; Mia Lestari; Mira Nurfitriya; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.662 KB)

Abstract

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.
Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Sabrina Kathleen; Risma Dewi Nurmelinda; Tika Annisa Lestari Koeswandi; Arief Budiman; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.041 KB)

Abstract

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.
The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Rissa Meldani Putri; Tika Annisa Lestari Koeswandi; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.323 KB)

Abstract

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.
The Influence of Content Marketing Instagram on Consumer Purchase Decisions (Study at Almeera Atelier) Ilham Medi Al Aziz; Azizah Fauziyah; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.364 KB)

Abstract

The purpose of this research is to find out: (1) To find out how the general description related to content marketing and consumer purchasing decisions at the Almeera Atelier company (2) To determine the effect of content marketing on Almeera Atelier consumer purchasing decisions. This study uses 2 variables to test the effect, namely the independent variable, in this study is content marketing (X) and the dependent variable is purchasing decisions (Y). This study uses quantitative data analysis techniques involving 100 samples, namely followers of Almeera Atelier. The result of this research is that there is a positive and significant influence between content marketing and purchasing decisions. This is known by conducting a t-test and one-tailed test which states that there is a positive correlation or significant influence between content marketing (X) on purchasing decisions (Y) at Almeera Atelier. This means that the ability of the independent variable to explain the dependent variable is 44%, the rest is explained by other variables not discussed in this study, such as the influence of influencers, the use of paid advertising and others.
The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development Muhammad Luthfi Mubarok; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (955.225 KB)

Abstract

The purpose of this research is to explain the implementation MuluMile’s social activities program “I want to be” in creating community development. Development is an issue that is often an important discussion in efforts to increase and equalize the economy. Every element of society should take its role in realizing this, including MuluMile. Therefore, the "I Want to Be" program was created as a form of MuluMile's social responsibility towards the surrounding environment. This research uses descriptive-qualitative analysis method. This study concludes that our society should have the same opportunities and opportunities in improving its economy. Especially in realizing the desired profession/job. With the "I Want to Be" program from MuluMile, it is hoped that it will be able to break the gap/distance that is often an obstacle for people who live in areas/rural areas with limited information and infrastructure and make MuluMile as an Integrated Social Enterprise.
Improving The Welfare of Street Children with The Concept of Social Entrepreneurship in Majalaya District Mia Lestari; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (910.9 KB)

Abstract

This article discusses solutions to social problems in Majalaya District, namely street children. Street children should be protected and their rights guaranteed as children in general, in order to become useful human beings and have a bright future. Currently, the handling of street children has begun to be activated properly. It can be seen from the number of shelter houses, orphanages, and studios that facilitate street children in developing themselves with education and soft skills. By being oriented to a social mission, or in this case to help provide the welfare of street children, the concept of social entrepreneurship can be used. Through the use of the embedded social enterprise model and the franchise model, where social enterprises are designed to achieve the goal of creating social and economic value, it will be suitable to be applied in a container to accommodate street children.
INFLUENCE OF CORPORATE SOCIAL APPLICATION RESPONSIBILITY TO PROFITABILITY IN ALMEERA ATELIER Muhammad Amien Khintari; Azizah Fauziyah; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1086.757 KB)

Abstract

The purpose of this study, namely to find out the general description of Corporate Social Responsibility (CSR) and profitability at Almeera Atelier and determine the effect of Corporate Social Responsibility on profitability at Almeera Atelier. The object of this research is Almeera Atelier. The method used in this study is a quantitative research method with descriptive and associative approaches because of the variables that will be examined in relation to it and its purpose is to present a structured picture. The results of this study have an influence in the implementation of CSR on increasing profitability.
Co-Authors Arief Budiman Ayu Pebriani Azizah Fauziyah Dinny Jamilah Ilham Medi Al Aziz Ismail Yusuf Mia Lestari Mira Nurfitriya Muhammad Amien Khintari Muhammad Luthfi Mubarok Nizza Nadya Rachmani Risma Dewi Nurmelinda Rissa Meldani Putri Sabrina Kathleen Teni Mawarni Wanda Puspa Dewi Astuti R