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Journal : Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)

THE INFLUENCE OF ECONOMIC LITERACY AND ADVERTISING ON CONSUMPTIVE BEHAVIOR IN STUDENTS OF THE FACULTY OF ECONOMICS, STATE UNIVERSITIES (NON-POLYTECHNIC) THROUGHOUT JABODETABEK CLASS OF 2018: PENGARUH LITERASI EKONOMI DAN TERPAAN IKLAN TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA FAKULTAS EKONOMI PERGURUAN TINGGI NEGERI (NON POLITEKNIK) SELURUH JABODETABEK ANGKATAN 2018 Kenny Leonaltus; Harya Kuncara Wiralaga; Dicky Iranto
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 3 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i3.59

Abstract

The consumptive behavior of students from the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class 2018 is certainly influenced by the internal and external conditions of students. The high and low consumptive behavior of students can be influenced by many factors. This study aims to determine the effect of Economic Literacy and Advertising Exposure on Consumptive Behavior of students from the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class of 2018. This research is associative research. The objects of this research are students of the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class 2018, with an unknown population. The sample of this study amounted to 272 respondents determined by the table formula Isaac and Michael. The analytical method used in this research is multiple regression analysis. The results of this study indicate that, economic literacy and advertising exposure partially affect consumptive behavior. The economic literacy variable has a negative and significant impact on consumptive behavior, while the advertising exposure variable has a positive and significant impact on consumptive behavior
FACTORS AFFECTING STUDENT LEARNING ACHIEVEMENT IN ECONOMICS SUBJECTS: FAKTOR-FAKTOR YANG MEMPENGARUHI PRESTASI BELAJAR SISWA PADA MATA PELAJARAN EKONOMI Bunga Bunga; Dicky Iranto; Sri Indah Nikensari
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 2 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i2.67

Abstract

This research was conducted to determine how much influence learning interest, effectiveness of learning media, and learning motivation have on learning achievement in class X economics at SMA Negeri 105 Jakarta during distance learning (PJJ) with learning motivation as an intervening variable. The method used is a quantitative method with a causal approach to causality. The population in this study were students of class X IPS SMA Negeri 105 Jakarta, amounting to 117 students. Determination of the sample using a saturated sample technique by making members of the population as a sample in the study. The data collection technique in this study used a survey method with a closed questionnaire via Google Form. The data used in this study are primary data for the independent variable (X) and secondary data for the dependent variable (Y). The results of this study indicate that the positive and significant relationship is directly and indirectly between the independent variable on the dependent variable