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Perancangan Kampanye Berkebaya untuk Melestarikan Budaya Indonesia kepada Gen Z Vanesha Vanesha; Elizabeth Susanti; Jessica Yonatia
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 1 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i1.1807

Abstract

Many Indonesian women no longer wear kebayas because they consider them impractical and prefer modern clothing. This research aimed to create a campaign by creating visual communication design media so that Indonesian women want to wear kebayas in their daily lives. The method used in the research is descriptive, with data obtained from interviews, questionnaires, which were responded to by 112 respondents, and literature studies. The research results used above, below, and through-the-line media techniques. The media used were posters, billboards, Instagram, and creating a booth by distributing brochures, tote bags, and notebooks. This campaign will make Indonesian women aware of their love of Indonesian culture and want to wear kebaya daily.
Peranan Sosial Media dalam Mengedukasi Generasi Muda Mengenai Literasi Keuangan untuk Membangun Kebiasaan Menabung Richard Julianus Rajagukguk; Elizabeth Susanti
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 10 No 2 (2024): Ideas: Pendidikan, Sosial, dan Budaya (Mei)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v10i2.1717

Abstract

Good financial literacy can help someone understand the importance of saving and managing money wisely. This research aims to determine the level of financial literacy and the role of social media on the financial behavior of the younger generation. Data collection in this research used case study comparisons with secondary data from existing research journals. The research results show that the role of social media in educating financial literacy is still low compared to the negative influence of social media as a trigger for consumer behavior in the younger generation. The role of social media in educating the younger generation about financial literacy can positively impact efforts to prevent consumer behavior and increase the younger generations awareness of the importance of saving