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<![CDATA[PENGARUH MARKETING PUBLIC RELATION TERHADAP KEPUTUSAN MENGUNJUNGI OBJEK WISATA (Survei Pada Wisatawan Nusantara Pasca Tsunami) ]]>
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 8, No 1 (2008): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v8i1.1006
<![CDATA[Objek wisata pada masa kini sudah menjadi salah satu sumber pemasukan devisa yang cukup besar bagi Negara. Pantai Pangandaran adalah salahsatu objek wisata yang dimiliki oleh Jawa Barat, khususnya pemerintah Kabupaten Ciamis, dari sisi potensi Pantai Pangandaran sangat eksotik dijadikan objek wisata berskala dunia, dan mampu menyedot wisatawan baik mancanegara ataupun nusantara. Namun sayang, penataan Pantai Pangandaran masih jauh dari memuaskan, karena kebersihan Pantai Pangandaran yang kurang terjaga akibat dari pedagang kali lima yang berjejer di pinggir pantai ditambah lagi Pantai Pangandaran terkena bencana alam tsunami sehingga secara psikologis calon wisatawan yang akan memilih Pantai Pangandaran sebagai tempat kunjungan wisatanya merasa ketakutan. Hal ini membuat arus pengunjung ke Pantai Pangandaran mengalami penurunan drastis. Karena itu Dinas Kebudayaan Dan Pariwisata Kabupaten Ciamis mengambil langkah promosi melalui kegiatan marketing public relations yang terdiri dari kegiatan publikasi, kegiatan event, dan kegiatan news. Hal ini dilakukan untuk menarik kembali pengunjung. Metode yang digunakan adalah metode explanatory survey dimana metode ini menjelaskan hubungan sebab akibat antar variabel penelitian yaitu tentang pengaruh marketing public relations dan keputusan mengunjungi objek wisata sebagai variabel tidak bebas. Teknik pengambilan sampel yang digunakan adalah systematic random sampling Sedangkan pengolahan data menggunakan analisis jalur.Berdasarkan pengujian statistik diperoleh hasil bahwa marketing public relations mempunyai pengaruh yang positif dan signifikan terhadap keputusan mengunjungi objek wisata Pantai Pangandaran sebesar 88.4% yang termasuk kedalam kategori sangat kuat/sangat tinggi. Â ]]>
<![CDATA[PENGARUH LINGKUNGAN FISIK ORGANISASI (SERVICESCAPE) TERHADAP KEPUTUSAN MENGUNJUNGI MUSEUM NEGERI SRI BADUGA BANDUNG ]]>
<![CDATA[Widjajanta, Bambang]]>;
<![CDATA[Avrianti, Ginna Indah Wulan]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 9, No 1 (2009): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v9i1.1055
<![CDATA[Dewasa ini industri pariwisata merupakan industri terbesar dalam perekonomian. Sektor pariwisata menjadi salah satu penggerak utama perekonomian di Indonesia. Indonesia sebagai negara yang kaya akan objek wisatanya menargetkan kunjungan wisatawan sebesar tujuh juta orang pada tahun 2007 dengan pencapaian devisa sebesar 5,4 milliar dollar USA. Pariwisata saat ini merupakan sektor kegiatan berorientasi ekspor terbesar kedua setelah migas. Rendahnya tingkat kunjungan di Museum Negeri Sri Baduga ditandai dengan mulai jarangnya pengunjung yang tertarik untuk berkunjung ke museum. Dikarenakan hal tersebut maka Museum Negeri Sri Baduga Bandung harus membuat beberapa langkah untuk dapat meraih jumlah pengunjung yang lebih, sehingga dapat bersaing dengan industri yang sejenis. Upaya yang dilakukan adalah dengan cara memberikan/menawarkan lingkungan fisik organisasi (servicescape) yang lebih baik sehingga memotivasi masyarakat untuk mau mengunjungi museum. Tujuan dari penelitian ini adalah untuk memperoleh temuan mengenai tanggapan responden terhadap lingkungan fisik organisasi (servicescape) Museum Negeri Sri Baduga Bandung; Untuk memperoleh temuan mengenai tingkat kunjungan di Museum Negeri Sri Baduga Bandung; dan Untuk mengetahui besarnya pengaruh lingkungan fisik organisasi (servicescape) terhadap kunjungan di Museum Negeri Sri Baduga Bandung.Berdasarkan variabel yang diteliti maka jenis penelitian ini adalah penelitian deskriptif dan verifikatif. Jangka Waktu penelitian bersifat cross sectional method. Populasi penelitian ini adalah pengunjung Museum Sri Baduga Bandung berjumlah 93.403 orang. Berdasarkan teknik penarikan sampel secara systematic random sampling dengan menggunakan rumus Slovin diperoleh sampel sebesar 250 sampel. Teknik pengumpulan data dilakukan dengan studi literatur, observasi, wawancara, dan kuesioner. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linear sederhana.Hasil penelitian menunjukkan lingkungan fisik organisasi (servicescape) Museum Negeri Sri Baduga Bandung menurut pengunjung berkategori sedang. Indikator yang berkontribusi paling tinggi ialah air quality, sedangkan indikator yang memiliki kontribusi paling rendah ialah design exterior. Keputusan untuk mengunjungi Museum Negeri Sri Baduga Bandung menurut sebagian besar pengunjung sangat rendah dengan indikator yang memiliki kontribusi paling tinggi berupa frekuensi dan yang memberikan kontribusi paling rendah ialah indikator pilihan nama museum. Hasil lainnya menunjukkan adanya pengaruh signifikan dari lingkungan fisik organisasi (servicescape) terhadap keputusan untuk mengunjungi Museum Negeri Sri Baduga Bandung.]]>
<![CDATA[Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian ]]>
<![CDATA[Aisyah, Anni]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 1 (2019): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v19i1.17667
<![CDATA[The purpose of this research is to find out the influence of  promotion mix toward purchase decision on wuling confero users in Indonesia. This research used cross sectional method and descriptive approach with survey explanatory method, and the sampling is 106 respondent. The result of research indicate that the promotion mix in good category and purchase decision in the good category. The data analysis technique used to find out the correlative relationship in this study is path analysis. To test the hypothesis, where the method of analysis carried out in this quantitative research is the verification analysis method, path analysis is carried outIn the research finding if the conditions of the promotion mix is good, the it will increase purchase decision]]>
<![CDATA[Co-Branding Dan Pengaruhnya Terhadap Brand Image ]]>
<![CDATA[Pratama, Rommy]]>;
<![CDATA[Widjajanta, Bambang]]>;
<![CDATA[Razati, Girang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 1 (2017): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v17i1.17531
<![CDATA[The purpose of this study was to determine the effect of Credit Problems and Profitability. The methodology of this research was carried out in a period of five years, for ten banks, in the framework of the research design used was historical data, for non-random samples using historical data, the design of this study used pooled design. This study uses a descriptive and verification approach with hypothesis testing methods and data analysis techniques using panel data regression. The findings of this study are Credit Problems affecting Profitability. The difference is determined in the independent variables, objects and research methods, population and research samples, research period, measurement tools and research results, as well as sources of theory and foreign journals and foreign books and research results.]]>
<![CDATA[Pengaruh Lingkungan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan ]]>
<![CDATA[Pratami, Tyas Oki]]>;
<![CDATA[Purnama, Ridwan]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 18, No 1 (2018): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v18i1.17586
<![CDATA[The background of this research is a low performance of the employee. It is a decline in performance appraisal results and reduced production which exceeds the tolerance limit of the company . The purpose of reasearch (1) find out the description of work environment, (2) find out the description of motivation, (3) find out the description of employee's performance, (4) find out the effect of work environment on employee's performance, (5) find out the effect of motivation on employee's performance, (6) find out the influence of work environment and motivation on employee's performance in PT. Harian Pos Kota di Jakarta. and 7) The relationship between work environment with motivation. The research is an employee's of PT. Harian Pos Kota di Jakarta. This type of research is descriptive and verification. The method in this research is random sampling with sample 175 peoples. Technical analysis of the data used in multiple linear regression with SPSS 24.0. The result of this research is employee's performance is positively influenced by work environment, employee's performance is positively influenced by the motivation, employee's performance is positively influenced by the work. environmental and motivation, and there is a positive relationship by correlation between work environment and motivation]]>
<![CDATA[Strategi Orientasi Pasar Dalam Menciptakan Keunggulan Bersaing ]]>
<![CDATA[Ruhiyantina, Nurrisbayanti]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 2 (2017): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v17i2.17545
<![CDATA[This research was conducted to see how much influence market orientation has on competitive advantage. This type of research is descriptive and verification with samples taken as many as 20 respondents who meet the criteria set out in the study. The data analysis technique in this study uses simple regression. Based on the results of the study using simple regression analysis, the results show that market orientation has a significant effect on competitive advantage. The difference between this research and other research lies in the object of research, the measurement instrument used, the population and the sample of the study, and the results of the research. In this study using theories from journals and books, so the theory used is different.]]>
<![CDATA[Minat Beli: Peran Citra Merek yang Dipersepsikan oleh Konsumen Produk Otomotif ]]>
<![CDATA[Ramadhani, Ulfha]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 1 (2019): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v19i1.17666
<![CDATA[This study aims to reveal the brand image and purchase interest in Daihatsu Terios in Indonesia. This study used a descriptive approach with explanatory survey method. The unit of analysis in this study is prospective consumers Daihatsu Terios in Indonesia as many as 120 orang.Teknik collecting data field study questionnaires. The data analysis technique used is descriptive technique using frequency distribution. Research findings showed that the image of the brand image are in the good category and description buying interest in the excellent category. Differences in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of researchswitching barriers and customer loyalty.]]>
<![CDATA[Meningkatkan Minat Wirausaha Siswa SMK untuk Mengurangi Kemiskinan dengan Perceived Desirability dan Feasibility ]]>
<![CDATA[Asunka, Gallant]]>;
<![CDATA[Widjajanta, Bambang]]>;
<![CDATA[Lisnawati, Lisnawati]]>
<![CDATA[ Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 2 (2017): Strategic ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/strategic.v17i2.17540
<![CDATA[The purpose of this study is how much influence is perceived desirability and feasibility on the interest of entrepreneurship in vocational students. The type of research used is descriptive, verification, with a total sample of 100 students. The data analysis technique used is multiple linear regression. The findings of the research on hypothesis testing can be seen that perceived desirability and feasibility have a positive / large category effect, both on the interest of entrepreneurship in vocational students. The originality of this research was found in the object of research, research period, measuring instruments and research results. The author also adds theories from foreign journals and foreign books.]]>
<![CDATA[GAMBARAN BRAND EXPERIENCE DAN CUSTOMER-BASED BRAND EQUITY PADA SITUS WEDDING MARKETPLACE BRIDESTORY DI INDONESIA INDONESIA ]]>
<![CDATA[Nurfitriani, Nurfitriani]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 3 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i3.14319
<![CDATA[Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category. Â Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study]]>
<![CDATA[GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Hartati, Ajeng Sri]]>;
<![CDATA[Hurriyati, Ratih]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 2, No 1 (2017) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v2i1.5981
<![CDATA[Objective – To describe and determine the influence of lifestyle on purchasing decisions.Design/methodology/approach – This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings – Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions.Originality/value – The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research. Keywords: Marketing, Consumer Behavior, Lifestyle Consumer Purchase Decision, Action Cameras, GoPro.Type Article: Research paper]]>
