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All Journal AL-ARBAH: Journal of Islamic Finance and Banking JSSM Abdi Makarti Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Ahmad Ali
Universitas Ngudi Waluyo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN FOTOGRAFI PRODUK MENGGUNAKAN SMARTPHONE UNTUK MENINGKATKAN VISUAL BRANDING PADA UMKM KERAJINAN TANDUK SAPI DESA PUCANG, MAGELANG Setya Indah Isnawati; Ari Eko Budiyanto; Ahmad Ali
ABDI MAKARTI Vol 1, No 2 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.552 KB) | DOI: 10.52353/abdimakarti.v1i2.328

Abstract

Product photos with smartphones can be a solution for MSMEs in facing the risk of access to the market. Smartphones are now equipped with cameras and photo editing applications that are very adequate and easy to create visual branding. One of the product photos used in the Community Service (PkM) training this time is product photography. The partner of this PkM is "Toko Subur", which is a horn and souvenir handicraft business which is located in Pucang Village, Secang, Magelang. The problem raised is the limitation of soft skills in applying smartphones for product photography purposes. For this reason, the PkM Team provides a solution in the form of simple product photography training using a smartphone and other supporting properties. The method used is direct training using a smartphone or simple property for SMEs "Toko Subur" as well as joint discussions regarding the obstacles they face. The output of this PkM is the formation of soft skills for MSME actors in the field of product photography to create visual branding so that they are able to attract potential consumers and increase sales from both social media and e-commerce.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
PENGARUH KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI MELALUI KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL INTERVENING PADA KARYAWAN PT POS INDONESIA KOTA KUDUS JAWA TENGAH Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali; Sudiyono
Journal of Social Sustainability Management Vol. 3 No. 2 (2023): APRIL 2023
Publisher : Journal of Social Sustainability Management

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Abstract

The purpose of this study was to determine the effect of the variable Competence, Career Development, and Organizational Commitment on employee performance improvement. The data used in this study were primary data in the form of distributing questionnaires as many as 100 respondents to PT Pos Indonesia Kudus employees. The sampling technique used in this study was purposive sampling. The test of this study used path analysis and to test the effect of the intervening variables the sobel test was used. The results showed that (1) competence has a positive effect on organizational commitment. (2) career development has a positive effect on organizational commitment. (3) competence has a positive effect on employee performance. (4) career development has a positive effect on employee performance. (5 organizational commitment has a positive effect on employee performance. Regarding the variable organizational commitment is not able to become an intervening variable, an employee is expected to work actively and help each other so that it can increase organizational commitment. Then by making employees have a strong sense of organizational commitment and grow slowly by creating a work atmosphere like a family, by implementing this family management, employees will feel comfortable, feel more psychologically cared for, and feel a family bond
Visual Merchandising Pada UMKM KEDJORA Magelang Ahmad Ali; Noor Laila Ramadhani; Arda Raditya Tantra; Abdul Aziz; Teguh Harso Widagdo
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 1 (2024): Februari : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i1.230

Abstract

Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education about relevant social issues. Community service through visual merchandising can provide benefits such as increasing awareness of environmental and social issues, empowering local producers, and creating an inclusive shopping environment for all levels of society. In addition, this initiative can also increase the sustainability of the local economy and create stronger relationships between stores and the surrounding community. This community service shows that visual merchandising is not just about creating aesthetically appealing displays, but also about harnessing the power of retail stores to have a positive impact on society. Therefore, the integration of community service principles in visual merchandising strategies can be a significant step in building sustainable relationships between business and society.
Strategi Human Capital Development Guna Membangun Sustainable Organization dengan Maqasid Syariah Pada Pegawai Kementrian Agama Kabupaten Semarang Satria Avianda Nurcahyo; Sudiyono Sudiyono; Meida Rachmawati; Teguh Harso Widagdo; Ahmad Ali
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2024): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v2i2.1525

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pengembangan sumber daya manusia (Human Capital Development) dalam membangun organisasi yang berkelanjutan dengan pendekatan Maqasid Syariah pada pegawai Kementerian Agama Kabupaten Semarang. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa strategi pengembangan human capital yang efektif melibatkan pelatihan berkelanjutan, peningkatan kompetensi profesional, dan penanaman nilai-nilai syariah dalam budaya organisasi. Implementasi Maqasid Syariah dalam pengembangan sumber daya manusia tidak hanya meningkatkan kinerja pegawai tetapi juga memastikan kesejahteraan holistik yang mencakup aspek spiritual, moral, dan sosial.Hasil penelitian mengungkapkan beberapa temuan penting: (1) Pelatihan berkelanjutan yang mengintegrasikan nilai-nilai syariah telah meningkatkan motivasi dan produktivitas pegawai; (2) Peningkatan kompetensi profesional melalui program pengembangan karir telah berhasil meningkatkan kualitas pelayanan publik; (3) Penanaman nilai-nilai Maqasid Syariah dalam budaya organisasi telah menciptakan lingkungan kerja yang lebih harmonis dan beretika tinggi. Selain itu, penelitian ini menemukan bahwa keterlibatan pegawai dalam pengambilan keputusan strategis memperkuat komitmen mereka terhadap tujuan organisasi yang berkelanjutan. Penelitian ini memberikan kontribusi penting dalam merumuskan kebijakan pengembangan sumber daya manusia yang berkelanjutan dan sesuai dengan prinsip-prinsip syariah, yang diharapkan dapat menjadi model bagi lembaga pemerintah lainnya.
Co-Authors Abdul Aziz Arda Raditya Tantra Eko Budiyanto, Ari Eko Budiyanto Ari Jaya Ramadaey Bangsa Meida Rachmawati Noor Laila Ramadhani Satria Avianda Nurcahyo Setya Indah Isnawati Sudiyono Sudiyono Sudiyono Teguh Harso Widagdo