Article Per Year (5 Year)
p-Index From 2019 - 2024
1.383
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana Jurnal Masyarakat Merdeka (JMM) Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Abdi Makarti Surya : Jurnal Pengabdian Kepada Masyarakat
Setya Indah Isnawati
Universitas Ngudi Waluyo
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Energy Environmental Science Public Health Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Menginvestigasi Keefektifan Perubahan Di Perguruan Tinggi Menggunakan Analisis 7s Mckinsey Setya Indah Isnawati; Suharnomo Suharnomo; Ahyar Yuniawan
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 1 No 2 (2020): Periode Agustus 2020-JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.443 KB)

Abstract

This study aims to determine the effectiveness of the organization to the changes using McKinsey 7S analysis. The method used is qualitative research with case study approach. Results of the study revealed that the factor changes in the UNW is commitment and loyalty of employees, roles and skills of human resources, development of potential human resources, organizational development and technological progress. Based on McKinsey 7S, also found changes that occur in each of its component S, where each component still requires a change in achieving an effective organization. Changes in UNW also includes the metaphor of the organization as a machine, in which these changes have been effective.
PELATIHAN FOTOGRAFI PRODUK MENGGUNAKAN SMARTPHONE UNTUK MENINGKATKAN VISUAL BRANDING PADA UMKM KERAJINAN TANDUK SAPI DESA PUCANG, MAGELANG Setya Indah Isnawati; Ari Eko Budiyanto; Ahmad Ali
ABDI MAKARTI Vol 1, No 2 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.552 KB) | DOI: 10.52353/abdimakarti.v1i2.328

Abstract

Product photos with smartphones can be a solution for MSMEs in facing the risk of access to the market. Smartphones are now equipped with cameras and photo editing applications that are very adequate and easy to create visual branding. One of the product photos used in the Community Service (PkM) training this time is product photography. The partner of this PkM is "Toko Subur", which is a horn and souvenir handicraft business which is located in Pucang Village, Secang, Magelang. The problem raised is the limitation of soft skills in applying smartphones for product photography purposes. For this reason, the PkM Team provides a solution in the form of simple product photography training using a smartphone and other supporting properties. The method used is direct training using a smartphone or simple property for SMEs "Toko Subur" as well as joint discussions regarding the obstacles they face. The output of this PkM is the formation of soft skills for MSME actors in the field of product photography to create visual branding so that they are able to attract potential consumers and increase sales from both social media and e-commerce.
STRATEGI KOMUNIKASI BISNIS MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN POTENSI DESA: (STUDI PADA DESA TAMBAKROTO, PEKALONGAN) Setya Indah Isnawati
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1723

Abstract

Various business sectors have started to use social media as a means of promotion as well as business development, including in developing the potential that exists in Tambakroto Village, Kajen District, Pekalongan Regency. In this village, the potentials include processing wood waste into handicrafts, containers/places for salted fish (reyeng), batik, dry land, rice fields and nature tourism. This study aims to analyze the business communication strategies carried out to increase the potential of the village. Using the descriptive analysis method, the researcher provides an overview of how business communication strategies through social media can potentially improve villages. The object of research is the community leaders of Tambakroto Village. The results of the research and discussion stated that Tambakroto Village already uses the Whatsapp and Facebook platforms to interact, and uses business communication strategies in the form of organization communication, business correspondence, specific / technical data exchange, and promotional communication. However, more efforts are still needed, namely maximizing existing social media (websites), adding Instagram and Youtube platforms and collaborating with local influencers/celebgrams/content creators.
Business Model Canvas (BMC) dalam Pengembangan Bisnis Fashion Muslim Setya Indah Isnawati; Noor Laila Ramadhani; Jaya Ramadaey Bangsa
Jurnal Dinamika Ekonomi & Bisnis Vol 20, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i1.3986

Abstract

The fashion industry in Indonesia needs business growth methods to withstand the Covid-19 epidemic and the growing cost of essential supplies. Kedjora Grosir is a micro, small, and medium-sized enterprise (MSME) in the Magelang Regency that deals in Muslim clothing and accessories, and it needs a plan to survive and grow in the face of the ongoing COVID-19 epidemic. The method employed was the Business Model Canvas (BMC). Qualitative descriptive methods were used, with both primary and secondary sources, to complete the study. The objective of the study is to use the Company Model Canvas (BMC) and the SWOT analysis to choose a winning business plan (Strength, Weakness, Opportunity and Threat). Incorporating e-commerce companies as business partners, developing websites for product marketing, and working with the young mothers’ community were components of the research and the findings of the SWOT analysis constituted an improvement plan. The value proposition also includes advising shoppers on how best to pair various clothing items. The owner of Kedjora Grosir, a Muslim clothing retailer, can use the study findings to shape the company's future
PELATIHAN KONTEN MARKETING PADA INDUSTRI OTOMOTIF DENGAN MEDIA VIDEO MARKETING DI PT WAHANA INVESTASINDO SALATIGA Setya Indah Isnawati; Mona Inayah Pratiwi; Jaya Ramadaey Bangsa
Jurnal Abadimas Adi Buana Vol 6 No 02 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i02.a6337

Abstract

In industries, whether large, small or medium, need video marketing as a marketing strategy in this 5.0 era. The video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand or brand that will have an impact on increasing product sales. PT Wahana Investasindo Salatiga is an industry engaged in the automotive sector with the Nissan Mobil brand. The sales agents who are members of the industry so far only carry out promotional activities and product sales using direct sales, canvassing and word of mouth methods. Therefore, this community service activity is intended to provide solutions in the form of training to create video marketing content to improve marketing so that it has an impact on increasing product sales. There are 10 training participants. The evaluation of this training is based on the understanding of the training participants in the given sessions and the video content that the participants have successfully created. In addition, a questionnaire was also given to be filled out by participants to assess the quality of the training at the end of the session.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Pelatihan Penulisan Jurnal Ilmiah Nasional Terakreditasi Bagi Dosen Ekonomi Politeknik Bhakti Semesta Salatiga Irsal Fauzi; Abdul Aziz; Jaya Ramadaey Bangsa; Ari Siswati; Setya Indah Isnawati
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.131

Abstract

Kegiatan riset ilmiah termasuk ke dalam pembangunan sumber daya manusia SDM, terutama bagi Dosen ekonomi saat ini, yang salah satu tugasnya diharapkan dap    at menghasilkan ouput berupa artikel maupun jurnal ilmiah sesuai dengan kompetensinya. Tujuan dari Pengabdian kepada masyarakat ini, yaitu untuk memberikan pelatihan menulis jurnal ilmiah yang siap publish pada jurnal ilmiah nasional terakreditasi, yang nantinya akan dapat bermanfaat pada peningkatan penilaian kinerja Dosen, yang berada di bawah naungan Politeknik Bhakti Semesta Kota Salatiga. Bentuk kegiatan ini adalah ceramah, diskusi dan pelatihan. Materi kegiatan ini meliputi, antara lain: 1). Pembekalan materi pembuatan artikel, dan karya tulis ilmiah, 2) Pelatihan sitasi menggunakan Mendeley, 3) publikasi hasil penelitian di jurnal nasional terakreditasi. Pelaksanaan pengabdian dilaksanakan pada 2-3 Februari 2023, yang diikuti sebanyak 15 peserta yang terdiri atas Dosen dan Tenaga Kependidikan. Kesimpulannya, proses pelatihan maupun bimbingan terhadap Dosen Ekonomi di lingkup Prodi S1 Bisnis Digital Politeknik Bhakti Semesta Salatiga dinilai telah berhasil, dengan terwujudnya peningkatan skill SDM dalam membuat jurnal ilmiah dan sudah terbit di jurnal nasional terakreditasi SINTA, serta skill-skill lainnya dalam menunjang kemampuan membuat jurnal ilmiah, serta peningkatan nilai tambah bagi para Dosen.
Strategi Komunikasi Bisnis Di Era Digital Sebagai Upaya Mengembangkan Potensi Desa Tambakroto, Pekalongan Setya Indah Isnawati; Jaya Ramadaey Bangsa; Abdul Aziz
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1713

Abstract

Currently, Tambakroto Village is already strong enough, both in terms of human resources and natural resources and there have been many useful activities carried out in an effort to improve the village economy. They still don't understand how to properly interact with customers/consumers. Ethics in communicating in business is also often neglected, for example in the speed of responding to customer complaints. Therefore, understanding and knowledge are needed for local village management and youth as stakeholders in communicating with the wider community, especially consumers. Knowledge of this business communication strategy is very important for students, business policy makers to the general public so that the management of village potential can be known and understood properly. Good and bad village management greatly affects the management of the potentials of each village so that it can become a source of village economic producers and lift the economy of the villagers around it.
Co-Authors Abdul Aziz Ahmad Ali Ahyar Yuniawan Ari Siswati Eko Budiyanto, Ari Eko Budiyanto Ari Irsal Fauzi Jaya Ramadaey Bangsa Mona Inayah Pratiwi Noor Laila Ramadhani Satria Avianda Nurcahyo Suharnomo Suharnomo