Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mahasiswa Manajemen
Tatit Diansari Reskiputri
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : BUDGETING : Journal of Business, Management and Accounting

 1 
Analisis Pengaruh Brand Ambassador dan Harga pada Aplikasi Ruang Guru terhadap Minat Beli Konsumen pada SMAN 03 Jember Husen Randi; Akhmad Suharto; Tatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 1 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i1.4050

Abstract

This study aimed to determine and analyze the brand ambassador and the price of the Ruangguru application that had a significant effect on the buying interest of SMAN 03 Jember students. This type of research is explanatory research. The population in this study were all students of SMAN 03 Jember, totaling 1040. The sample used was 91 respondents using the purposive sampling technique. The analysis tool uses multiple linear regression. The study's results prove that the brand ambassador and price on the Ruangguru application significantly affect buying interest in SMAN 03 Jember students. Keywords: Brand Ambassador, Price, Buying Interest
Co-Authors Akhmad Suharto Husen Randi Maheni Ika Sari Muhammad Edo Fiorentino Nur Sabilillah Ayuningtias Nurul Qomariah Toni Herlambang