Garuda - Garba Rujukan Digital

ANALISIS PENGARUH FAKTOR MODAL, KEMAMPUAN DAN LOKASI USAHA TERHADAP KEBERHASILAN UKM PADA PUSAT OLEH-OLEH KHAS BENGKULU Eti Arini; Heldi Sahputra; M. Galy Nyoman
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 1 (2020): Januari
Publisher : UM. Bengkulu

The purpose of this research is to determine the effect of capital, ability and business location on the success of SMEs at the center of souvenirs typical of Bengkulu. This research is a quantitative descriptive research. The samples in this study were 28 typical Bengkulu business owners who were located in Soekarno-Hatta street Anggut Atas Village, Ratu Samban District, Bengkulu City. The results of multiple linear regression tests show that capital has a significant effect on the success of SMEs (tcount= 3.375 and Sig = 0.001), ability has a significant effect on the success of SMEs (tcount = 1.567 and Sig = 0.009), and business location has an effect on the success of SMEs (tcount = 3.861 and Sig = 0.002). Key word: Capital, Skill, Business Location, SMEs

PENGARUH KERAGAMAN PRODUK, CITA RASA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Melda Melda; Eti Arini; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

The economic industry is currently the largest industry throughtout the world and contribute large development on world economy. Specifically, in Bengkulu Province, the strategies that should be applied to attract and increase the economy such as a variety of product diversity, taste and brand image. This study aims to analyze the effect of product diversity, taste and brand Image at the Lia Jaya Crackers factory at Talang Pauh Village, Pondok Kelapa Bengkulu, Central Bengkulu. The samples were 125 respondents by using accident sampling technique. The data that has been collected by using Multiple Linear Regression analysis techniques, determination coefficient analysis (R2), and partial test (t test), simultaneous test (f-test). The results of the study can be seen from the diversity of products were positive and significant effect on purchasing decisions. Product Diversity (X1), Taste (X2), Brand Image (X3) jointly influence the Purchasing Decision (Y) at Lia Jaya Crackers, Talang Pauh Village, Pondok Kelapa District, Central Bengkulu. This is evidenced by the F-test showed the value of F_count > F-table 1.190 (102.504> 1.190) and (sig-Î± = 0.000 <0.05). This means H0 is rejected and Ha is accepted. The correlation coefficient test obtained value R-value = 0.847 and determination coefficient R ^ 2 =0.718, value has the meaning that Product Diversity (X_1), Taste (X2), Brand Image (X3) contribute significantly to effect of 0.718 or 71.8% on the purchasing decision (Y) at the Lia Jaya Crackers Purchase Decision, while the remaining 28.2% is not influenced by other variables not discussed in this study. Keywords: Product Diversity, Tastes, Brand Image, Purchasing Decisions

PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH) Agef Setiawan; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty

PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI Hana Krisdayanti; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study.Â Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer Buying Interest.

Marketing Strategy Through Digital Marketing To Increase Sales Volume (Case study on the ECO laundry business at JL.Danau Panorama, Bengkulu City) Liza Febriani; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1280

This study aims to determine marketing strategies through digital marketing in order to increase sales volume (a case study in the eco laundry business at Jl.Danau Panorama, Bengkulu City. by consumers. Prices are set in accordance with the capital issued by the Laundry Eco business. The location where the Eco Laundry business was founded is very strategic. Promotion of the Eco Laundry business in carrying out its promotional activities has utilized developing technology, namely social media. The existence of digital marketing makes it easy to get information. From this research it can be concluded that the strengths are affordable prices, satisfactory quality of laundry results.Weaknesses are higher machine production costs.Opportunities faced by Laundry Eco, which has utilized internet technology by marketing through social media.The threat faced is rising raw material prices. Digital marketing is used by Laundry Eco, namely social media Facebook, Instagram and WhatsApp.

Influence Of Service Quality, Location dnd Facilities For The Decision To Visit Back At The Promise Soul Cafe, Bengkulu City Femmy Valentina; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1284

The purpose of this study was to determine the effect of service quality on the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City, to determine the location that influences the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City. To find out which facilities influence the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City and to find out the quality of service locations and facilities simultaneously influence the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City. This research is a type of quantitative research. Data collection techniques are observation, documentation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of the study it was concluded that: Service quality (X1) influences the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the quality of service increases, the decision to visit also increases. Location (X2) influences the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the location increases, the decision to visit also increases. Facilities (X3) affect the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the facilities increase, the decision to visit also increases. Service quality (X1), location (X2) and facilities (X3) affect the decision to visit (Y) at the Bengkulu Jiwa Cafe, meaning that if the quality of service, location and facilities increases, the decision to visit also increases.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search