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All Journal Jurnal Entrepreneur dan Manajemen Sains Jurnal Akuntansi Syariah (JAkSya)
Melda Melda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KERAGAMAN PRODUK, CITA RASA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Melda Melda; Eti Arini; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 2 (2020): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.951 KB) | DOI: 10.36085/jems.v1i2.918

Abstract

The economic industry is currently the largest industry throughtout the world and contribute large development on world economy. Specifically, in Bengkulu Province, the strategies that should be applied to attract and increase the economy such as a variety of product diversity, taste and brand image. This study aims to analyze the effect of product diversity, taste and brand Image at the Lia Jaya Crackers factory at Talang Pauh Village, Pondok Kelapa Bengkulu, Central Bengkulu. The samples were 125 respondents by using accident sampling technique. The data that has been collected by using Multiple Linear Regression analysis techniques, determination coefficient analysis (R2), and partial test (t test), simultaneous test (f-test). The results of the study can be seen from the diversity of products were positive and significant effect on purchasing decisions. Product Diversity (X1), Taste (X2), Brand Image (X3) jointly influence the Purchasing Decision (Y) at Lia Jaya Crackers, Talang Pauh Village, Pondok Kelapa District, Central Bengkulu. This is evidenced by the F-test showed the value of F_count > F-table 1.190 (102.504> 1.190) and (sig-α = 0.000 <0.05). This means H0 is rejected and Ha is accepted. The correlation coefficient test obtained value R-value = 0.847 and determination coefficient R ^ 2 =0.718, value has the meaning that Product Diversity (X_1), Taste (X2), Brand Image (X3) contribute significantly to effect of 0.718 or 71.8% on the purchasing decision (Y) at the Lia Jaya Crackers Purchase Decision, while the remaining 28.2% is not influenced by other variables not discussed in this study. Keywords: Product Diversity, Tastes, Brand Image, Purchasing Decisions
PENYUSUNAN LAPORAN KEUANGAN BERDASARKAN STANDAR AKUNTANSI KEUANGAN ENTITAS TANPA AKUNTABILITAS PUBLIK ( SAK-ETAP) PADA JINGGA BATIK BUKITTINGGI Dahlia Dahlia; Zelly Denofriza; Melda Melda
Jurnal Akuntansi Syariah (JAkSya) Vol 3, No 2 (2023): JAkSya Jurnal Akuntansi Syariah
Publisher : IAIN BATUSANGKAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaksya.v3i2.6815

Abstract

This study aims to determine the financial statements at Jingga Batik Bukittinggi, to find out the financial statements according to SAK ETAP and also the suitability of the preparation of financial statements at Jingga Batik Bukittinggi with generally accepted accounting standards, namely SAK ETAP. This research uses quantitative descriptive method. The focus of research is documents or records related to financial statements. Sources of data in this study using primary and secondary data sources obtained from Owner Jingga Batik Bukittinggi. Data collection techniques using interview and documentation techniques. The results of the study found that the recording system carried out by Jingga Batik Bukittinggi was still very simple, only recording income and expenses. Financial statements according to SAK ETAP consist of income statements, statements of changes in equity, statements of financial position, statements of cash flows, and notes to financial statements. Jingga Batik Bukittinggi has not prepared financial reports in accordance with generally accepted standards due to limited knowledge and understanding in the field of accounting so that the preparation of financial statements is not in accordance with SAK ETAP.
Co-Authors Dahlia Dahlia Eti Arini Yulinda, Ade Tiara Zelly Denofriza