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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Azhyra Rana Pinasthika
Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

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Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Heny Hendrayati; Marchela Indah Atrisia; Azhyra Rana Pinasthika; Perengki Susanto; Rosa Prafitri Juniari
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): November 2022
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
Co-Authors Atrisia, Marchela Indah Heny Hendrayati Perengki Susanto Rosa Prafitri Juniari