JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 6, No 2 (2022): November 2022

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector

Heny Hendrayati (Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia)
Marchela Indah Atrisia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Syekh-Yusuf, Tangerang, Indonesia)
Azhyra Rana Pinasthika (Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia)
Perengki Susanto (Manajemen, Fakultas Ekonomi, Universitas Negeri Padang, Padang, Indonesia)
Rosa Prafitri Juniari (Manajemen, Fakultas Ekonomika dan Bisnis, Surabaya, Indonesia)

Article Info

Publish Date
25 May 2023

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.

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Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...