Garuda - Garba Rujukan Digital

FLASH SALE DAN IMPULSE BUYING KONSUMEN E-COMMERCE PADA MASA PANDEMI COVID-19 Atrisia, Marchela Indah; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.38931

The Covid-19 pandemic has caused many losses in all sectors and various parties, both business actors and consumers. Due to restrictions from the government in reducing the transmission of Covid-19, some trade sectors have begun to switch from offline to digital. This makes transactions through e-commerce also increase sharply. One of the sales promotions that is often used by e-commerce platforms to increase sales is through a flash sale program. This study aims to see whether the flash sale program has an influence on impulse buying during the Covid-19 pandemic. Sampling was done through convenience sampling technique and got 119 respondents as a sample. The data analysis method used is validity test, reliability test, and simple linear regression analysis which is processed using SPSS 23. The results of the research conducted indicate that the flash sale program has an influence in increasing impulse buying.

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Heny Hendrayati; Marchela Indah Atrisia; Azhyra Rana Pinasthika; Perengki Susanto; Rosa Prafitri Juniari
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): November 2022
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence between the variables.

SOCIAL MEDIA MARKETING AND FASHION PURCHASE INTENTION IN INDONESIA'S TRANSITIONAL ECONOMY Marchela Indah Atrisia; Lely Syafawi; Nurmalla Sari
Image : Jurnal Riset Manajemen Vol 12, No 1 (2023): IMAGE: Jurnal Riset Manajemen, April 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v12i1.51637

The research set out to look at how social media marketing in the fashion business in Indonesia, a developing nation, affects consumers' propensity to make a purchase. This study surveyed 118 people in Indonesia using an online survey instrument. The proposed theoretical model was tested using Smart PLS and structural equation modeling (SEM). The bootstrapping method was used to test the hypotheses and the mediating roles of brand awareness and customer satisfaction. Despite the direct influence of social media marketing on purchase intention, brand awareness and customer satisfaction do not mediate the relationship between the two. This study contributes to the literature by shedding light on the impact of social media marketing on brand awareness, customer satisfaction, and purchase intention in transition economies, such as Indonesia. Findings from this study have practical applications because they can help marketers in a variety of contexts design social media marketing strategies that are more likely to be successful in reaching their intended audiences despite economic uncertainty.

The influence of the environment on the implementation of good university governance in private universities in the city of Bandung Eka Surachman; Heny Hendrayati; Meriza Hendri; Marchela Indah Atrisia; Noviana Riza
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243266

This research aims to investigate the influence of the external and internal environment on the application of the principles of Good University Governance (GUG) and their implications for the quality of private universities (PU) in Bandung City. This study uses a quantitative approach with a research instrument in the form of a questionnaire designed to measure perceptions of external and internal environmental conditions, implementation of GUG, competitive strategies, and quality of PU. The research results show that the external and internal environment has a significant influence on the implementation of GUG at PU Bandung. In particular, the external environment has a significant impact on the implementation of GUG, emphasizing the importance of paying attention to external factors in implementing good University Governance. Apart from that, the internal environment also has a significant impact, indicating the need for PU managers to pay attention to internal conditions in implementing GUG. The findings of this research confirm that the external and internal environment plays an important role in implementing GUG at PU Bandung. Furthermore, the implementation of GUG has a positive impact on the overall quality of PU. Therefore, it is recommended that private university managers pay attention to both the external and internal environment in an effort to improve the quality of private universities in the city of Bandung. By implementing GUG principles well, private universities can strengthen their competitive strategies and overall improve their quality in society

The influence of the environment on the implementation of good university governance in private universities in the city of Bandung Eka Surachman; Heny Hendrayati; Meriza Hendri; Marchela Indah Atrisia; Noviana Riza
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243266

Good university government is related to the entire system that is formed starting from rights, processes and control, both inside and outside company management. This research aims to investigate the influence of the external and internal environment on the application of the principles of Good University Governance (GUG) and their implications for the quality of private universities (PU) in Bandung City. This study uses a quantitative approach with a research instrument in the form of a questionnaire designed to measure perceptions of external and internal environmental conditions, implementation of GUG, competitive strategies, and quality of PU. Data analysis was carried out by carrying out normality tests, data linearity tests, and SEM assumptions. The research results show that the external and internal environment has a significant influence on the implementation of GUG at PU Bandung. The findings of this research confirm that the external and internal environment plays an important role in implementing GUG at PU Bandung. Furthermore, the implementation of GUG has a positive impact on the overall quality of PU. By implementing GUG principles well, private universities can strengthen their competitive strategies and overall improve their quality in society.

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