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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Aria Ar Razi
Universitas Telkom
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Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung Olivine Alifaprilina Supriadi; Rahmiati Aulia; Aisyi Syafikarani; Siti Hajar Komariah; Aria Ar Razi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 5 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i5.10769

Abstract

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity. Keywords: campaign, mascot, SMP Bina Taruna, visual identity
PELATIHAN DESIGN THINKING PADA UMKM BINAAN KAMPUNG DIGITAL SENTRA KREASI Didit Widiatmoko Soewardikoen; Andreas Rio Adriyanto; Aria Ar Razi
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 3 (2022): APTEKMAS Volume 5 Nomor 3 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v5i3.5097

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the mainstay for the Indonesian economy. The pandemic, which has lasted two years and is still ongoing, has an impact on MSME entrepreneurs. The problem that is often encountered is that entrepreneurs are not ready to face sudden changes in the situation. This problem occurs in MSME entrepreneurs in Pameungpeuk District and its surroundings who are members of the MSMEs assisted by the Sentra Kreasi Digital Village Community. Innovation and development of products or services that can respond to these changes is needed. Community service by holding appropriate training to answer this problem, namely design thinking training which is expected to be able to make entrepreneurs remap and develop their products through innovation. The results of this training are to add insight and improve the skills of MSME entrepreneurs in developing products or services in dealing with disruption situations.
Co-Authors Aisyi Syafikarani Andreas Rio Adriyanto Didit Widiatmoko Olivine Alifaprilina Supriadi Rahmiati Aulia Siti Hajar Komariah