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All Journal IJIES (International Journal of Innovation in Enterprise System) Jurnal Ilmiah Wahana Pendidikan
Firza Khalisha Rinjany
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Religion Computer Science & IT Control & Systems Engineering Education Social Sciences Other

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Perancangan Model Bisnis Dengan Pendekatan Business Model Canvas Sebagai Strategi Pengembangan Bisnis pada Usaha Toko Online MFD Studio Firza Khalisha Rinjany; Sinta Aryani; Nanang Suryana
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 16 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.904 KB) | DOI: 10.5281/zenodo.7067539

Abstract

The growth of the fashion industry has become an opportunity for business actors, particularly small business owners, to develop their enterprises. MFD Studio is a women’s clothing online shop. Based on the available opportunities, MFD Studio has numerous chances to expand their business. However, MFD Studio faces a lot of rivals in the fashion business, which limits its ability to compete. Based on that condition, MFD Studio’s sales target is not achieved. This research aims to determine the business strategy through the business model canvas in order to increase sales. In this research, we identify MFD Studio's business model canvas existing, customer profile, and analyze the business model environment. After the data is collected, it is then processed using SWOT analysis. Based on the SWOT analysis, a business model strategy is obtained and then formulated into a proposed business model canvas. The results of this research are MFD Studio has to develop a strategy in the value.proposition, customer relationship, channels, cost structure, and revenue streams.
Organizational Contribution to E-business Adoption for SMEs in The World Sinta Aryani; Yati Rohayati; Asih Aulia Putri; Firza Khalisha Rinjany
International Journal of Innovation in Enterprise System Vol 7 No 02 (2023): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v7i02.210

Abstract

The aim of this study is to identify the issues faced by SMEs all around the world in adopting e-business. This is a work of literature study with the classification based on technological, organizational, and environmental (TOE). The study collects 116 articles from various journal portals. The finding of this study is the factors that concerned the most in adopting e-business among the SMEs which are related to the organization. The organization has a contribution of 50% compared to technology and the environment. Under the organization, human resource is a prominent key to be improved if the SMEs want to adopt e-business well. This situation applies in the continents of Asia America, Europe, Australia, and Oceania. Only African SMEs concern more about management rather than human resources. This study does not consider the interplay between the factors, however, the practical implication of this study is that the finding can be used as input for decision-makers who have an interest in improving the performance of SMEs or raising the level of SMEs in their region, one of which is by increasing the adoption rate of e-business among SMEs. Further, there is an opportunity for future research in investigating the strength of the relationship in each factor to the adoption of e-business, or even in between factors. The contribution of this study is to provide thorough synopsis regarding the factors that need to be considered by the SMEs if they want to adopt e-business.
Co-Authors Aryani, Sinta Asih Aulia Putri Nanang Suryana Yati Rohayati