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All Journal POINT Journal of International Conference Proceedings Economics and Business Journal
Abdul Rahman Kadir
Universitas Hasanuddin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Leadership’s Influence on Staff Performance Through Job Satisfaction at the University of West Sulawesi in Majene Regency Andi Suryani Syamsuddin; Abdul Rahman Kadir; Syamsu Alam; Madris Madris
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1672

Abstract

Leadership is a leader’s ability to influence an individual or community to reach an aim together. Leadership is a style, an act, or an attitude of a leader to its members.  This study aims to analyze the leadership’s influence on job satisfaction and performance achievement at the University of West Sulawesi. This was conducted from October to November 2021 at the University of West Sulawesi. There were 60 participants involving 20 leaders, 20 staff, and 20 students. The participants were taken randomly or it is called random sampling technique with cluster technique. The data in this study was primary data and it was taken through participants’ responses to a questionnaire. The data were analyzed quantitatively with the inferential statistics method. The analysis technique used is Structural Equation Modeling (SEM) with a variance-based approach or component-based approach through Partial Least Square. The result of the study shows that leadership influences significantly on job satisfaction and performance achievement at the University of West Sulawesi. Moreover, job satisfaction also influences significantly on job satisfaction. Keywords: Job Satisfaction, Leadership, Performance, University of West Sulawesi
Pengaruh Gaya Kepemimpinan Transaksional Dan Locus Of Control Terhadap Prestasi Kerja Pegawai Dalam Lingkungan Kantor Dinas Komunikasi Dan Informatika Kota Makassar Prasita Novitrianinggit; Abdul Rahman Kadir; Sobarsyah Sobarsyah
POINT: Jurnal Ekonomi dan Manajemen Vol 5 No 1 (2023): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v5i1.1835

Abstract

Penelitian ini bertujuan untuk menganalisis dan memahami pengaruh gaya kepemimpinan transaksional dan locus of control secara parsial dan simultan terhadap prestasi kerja pegawai pada Kantor Dinas Komunikasi dan Informatika Kota Makassar. Jenis penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif dan data yang dikumpulkan bersumber dari data primer dengan teknik pengumpulan data melalui kuesioner terhadap 82 responden sesuai kondisi tahun 2022, serta dianalisis secara statistik inferensi. Hasil penelitian ini menunjukkan bahwa secara parsial yaitu variabel gaya kepemimpinan transaksional tidak memiliki pengaruh signifikan terhadap prestasi kerja, dan variabel locus of control mempunyai pengaruh yang signifikan terhadap prestasi kerja, lalu secara simultan, gaya kepemimpinan transaksional dan locus of control secara bersama-sama mempunyai pengaruh signifikan terhadap prestasi kerja yang kesemuanya dengan tingkat kepercayaan 95%.
The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc Atdriansyah Arismunandhar Sunarwia; Abdul Rahman Kadir; Djumidah Maming; Nuraeni Kadir; Dian A.S. Parawansa; Fahrina Mustafa
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.90

Abstract

By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Co-Authors Andi Suryani Syamsuddin Atdriansyah Arismunandhar Sunarwia Dian A.S. Parawansa Djumidah Maming Fahrina Mustafa Madris Madris Nuraeni Kadir Prasita Novitrianinggit Sobarsyah Sobarsyah Syamsu Alam