Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian dan Kewirausahaan
Catarina Cori Pradnya Paramita, Catarina Cori Pradnya
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KONSEP KAIZEN (5S) TERHADAP PENINGKATAN DAYA SAING USAHA KECIL DAN MENENGAH (UKM) S, Netty Laura; Paramita, Catarina Cori Pradnya
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1132

Abstract

This study looks at the phenomenon of the sector of Small and Medium Enterprises (SMEs) have a very strategic and important role that can be reviewed from various aspects. It takes the right concept to improve SMEs by implementing the Kaizen Concept (5s) which is a concept already used by big companies. This research is conducted to know the effect of Kaizen Concept on Improving Competitiveness of SMEs. The study used primary data with the dissemination of research questionnaires. Respondents of this research are all SMEs in North Jakarta. The results of this study explain that Aspect Seiri (compact) (X1) has a significant influence on Competitiveness of SMEs (Y). Seiton (Rapi) (X2) has a significant effect on the competitiveness of SMEs in North Jakarta, Seiso Aspect (Resik) (X3) has a significant effect on SME Competitiveness (Y) in North Jakarta. Respondents perceive Seiso (Resik) that belongs quite high. Seiso contribution (Resik) to SME's Competitiveness is explained by 35.7%. Seiketsu aspect (Rawat) (X4) gives a significant influence to SME Competitiveness (Y) in North Jakarta. This means that the better Seiketsu (Rawat) (X4) it will be good also Competitiveness of SMEs (Y) in North Jakarta. The Shitsuke (Rajin) aspect is not significant in influencing the Competitiveness of SMEs in North Jakarta. Simultaneously, Seiri variables, Seiton (Rapi), Seiso (Resik), Seiketsu (Rawat), Shitsuke (Rajin), show a positive and significant impact on SME Competitiveness. Keywords: Kaizen (5s), Competitiveness, Small and Medium Enterprises (SMEs)
The Influence of Business Location and Word of Mouth on Purchasing Decisions Sudirjo, Frans; Paramita, Catarina Cori Pradnya; Yani, Indri; Marjuki, Marjuki; Utami, Eva Yuniarti
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6178

Abstract

A strategic business location that is close to the target market is one of the factors that researchers believe can influence consumer purchasing decisions. This close location will make consumers decide to purchase, be satisfied, and communicate with other consumers to encourage enthusiastic other consumers to share purchasing decisions with producers who have sales points in strategic locations. Therefore, this research aims to analyze the influence of business location and word of mouth on consumer purchasing decisions. This research is quantitative research with an explanatory approach that uses a questionnaire method in collecting data. The questionnaire was distributed to Indomaret and Alfamart consumers spread throughout Indonesia with the criteria of having shopped at least 3 times. The questionnaire contains statements of agree, strongly agree, disagree, strongly disagree, and neither agree nor the same on the 16 question items asked. The result thi research show the Business Location variable can have a positive relationship and a significant influence on Purchasing Decisions because the P-Values value is positive and is below the significance level of 0.036. This is in line with the researcher's statement and the direction of the questionnaire questions above which shows that a strategic business location can increase purchasing decisions because it is easy to reach, close, and does not take a lot of time. Thus, the first researcher's hypothesis and beliefs can be justified and accepted. Apart from that, the results of the second research hypothesis and beliefs also show the same results if the Word of Mouth variable has a positive relationship and a significant influence on Perchase Decision because the P-Values value is positive and is below the 0.05 significance level, namely 0.029. It is reasoned that word of mouth or word of mouth communication between consumers can increase purchasing decisions and enthusiasm between consumers. Keywords: Business Location, Word of Mouth, Purchase Decision
Co-Authors Frans Sudirjo Indri Yani, Indri Marjuki Marjuki S, Netty Laura Utami, Eva Yuniarti