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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Buana Pengabdian Jurnal Pengabdian Masyarakat Nusantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dexi Triadinda
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Management and Bussines (JOMB)

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Strategi Konten Marketing pada Media Sosial Instagram sebagai Strategi Pemasaran Digital Sate Taichan Senayan Maulana Sanderson Pasaribu; Netti Nurlenawati; Dexi Triadinda
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7450

Abstract

This research aims to identify and analyze the content marketing strategies implemented by Sate Taichan Senayan in facing intense competition on the Instagram platform. The research method uses a qualitative approach by collecting primary data through interviews and direct observation of the owner of Sate Taichan Senayan, while secondary data is obtained from journals, articles and library studies. Content analysis is used as the main framework to explore the content marketing strategy implemented by the company. The research results revealed that Sate Taichan Senayan adopted an approach based on the four stages of the customer journey: attention, interest, desire and action. In conclusion, provides in-depth insight into how culinary companies manage their content to achieve marketing effectiveness in the digital era, especially on visual platforms such as Instagram. Keywords: Content Marketing, Social Media, Digital Marketing
Co-Authors Atika Dwi Mabruroh Dessy Septia Azzarah Dini Yani Djuliana Fathurrohman Dwi Epty Dwi Epty Hidayaty Dwi Epty Hidayaty Fadhilah Fatin Haya Maharani Lubis Indriyani Indriyani Karthika Dwi Jayanti Martani Aji Maulana Sanderson Pasaribu Miya Mailla Sofy Muhammad Sawir Muhsin Efendi Netti Nurlenawat Netti Nurlenawati Octha Farras Robih Putri Alviyana Dewi Sudrajat Rahmi Yuliandhari Rengga Madya Pranata Riani Wulandari Robby Fauji Silviana Rohman