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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Kreatif CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL ECONOMINA Jurnal Pengabdian Masyarakat Nusantara Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Journal of Economics and Management Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Applied Management and Business Administration Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Bisnis Ekonomi Journal Integration of Social Studies and Business Development
Dini Yani
Universitas Buana Perjuangan Karawang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KAJIAN STRATEGI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN DAYA TARIK WISATA KULINER: TINJAUAN PADA UMKM GONZE CIANJUR JAWA BARAT DI ERA NEW NORMAL Dini Yani; Dexi Triadinda
Jurnal Manajemen & Bisnis Kreatif Vol 8 No 1 (2022): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2961

Abstract

ABSTRAK Secara budaya kuliner menggambarkan identitas lokal suatu pendukung budaya yang mencirikan lingkungan dan kebiasaan yang akrab disebut sebagai kearifan lokal. Salah satu sumber daya alam yang terdapat di Indonesia berupa aneka ragam tanaman yang memiliki beragam manfaat salah satunya adalah bunga kecombrang. Bunga kecombrang/ Honje ini memiliki manfaat gizi yang menciptakan ide kreasi dan inovasi pangan berupa Sambal Gonze, Pickles Elatior (acar kecombrang), Abon Gonze, Tiktuk Gonze, dan Gonze Tea (teh bunga kecombrang). Sambal Gonze adalah sambal honje atau sering disebut kecombrang, yang bahan baku kecombrangnya didapat dari kecombrang liar lokal dari hutan Cianjur. Kecombrang sendiri sudah dikenal memiliki zat antioksidan yang tinggi. Wanginya yang khas membuat citarasa sambal kecombrang berbeda dengan jenis sambal lainnya. Untuk sambal kecombrang GONZE, sambalnya dominan sekali dengan citarasa kecombrang, berbeda dengan sambal kecombrang brand lain. Sambal Gonze menggunakan cabe, bawang, dan rempah lainnya dalam keadaan fresh dan segar. Tidak ada tambahan cabe kering sebagai penambah rasa pedas. Sambal Gonze tidak ada level kepedasan. Jika ada perbedaan tingkat kepedasan, murni dari bahan baku cabe yang dipanen di beberapa tempat dan waktu yg berbeda. Kata Kunci: Strategi, Digital Marketing, GONZE
STRATEGI MEMBANGUN BRANDING BRAND IMAGE MELALUI DIGITAL MARKETING PADA KOPI SANGGABUANA KARAWANG DI ERA 5.0 Dini Yani; Dexi Triadinda; Indriyani Indriyani; Muhsin Efendi; Muhammad Sawir
Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 4 (2022): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v4i4.175

Abstract

Kabupaten Karawang yang terkenal dengan Kota Industri ternyata menyimpan banyak potensi alam yang tidak diketahui oleh masyarakat luas, bahkan warga masyarakat asli karawang sekalipun. Salah satu Desa di Selatan karawang ternyata menyimpan begitu besar potensi alam yang terletak di kaki gunung sanggabuana. Selain daerah wisata salah satu potensi alam nya adalah perkebunan kopi, dimana hasil Kopi dari Desa Mekar Buana ini memiliki kualitas yang sangat Bagus, bahkan Kopi jenis Robusta yang diproduksi menempati peringkat kedua di tingkat Provinsi Jawa barat. Penyelenggaraan pengabdian ini bertujuan untuk membangun sebuah Ekowisata yang diawali dengan mendirikan Kampung Kopi di Desa Mekarbuana Kecamatan Tegalwaru Kabupaten Karawang, yang diharapkan dapat meningkatkan kesejahteraan masyarakat melalui pengembangan Potensi desa. Untuk mendukung tingkat pendapatan masyarakat. Salah satunya adalah melalui pengenalan promosi digital, dimana salah satu kendala yang terbesar saat ini belum dilakukannya promosi digital dengan baik dan benar oleh masyarakat sehingga perlu diadakan sosialisasi Pengenalan promosi digital. Metode awal dalam pengabdian ini berupa sosialisasi dan persamaan persepsi dengan pihak BUMDES dan Masyarakat Desa Mekar Buana. Tahap kegiatan yang akan dilakukan berupa studi observasi dan penggalian informasi. Hasil yang diharapkan dalam pengabdian awal ini berupa tergalinya informasi tentang peta kebutuhan Desa Mekarbuana dalam membangung Kampung Kopi Berbasis Ekowisata
Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): Desember: International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.489 KB) | DOI: 10.55606/ijemr.v1i3.59

Abstract

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.  
PENGARUH KONTEN DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DI TIKTOK SHOP PADA MAHASISWA PROGRAM STUDI DI MANAJEMEN UNIVERSITAS BUANA PERJUANGAN KARAWANG Nur Fauziah; Puji Isyanto; Dini Yani
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4854

Abstract

The influence of social media in the marketing field in the current era of digital technology makes social media a tool used to attract buying interest from consumers. The government implemented various policies in the era of the Covid-19 pandemic to minimize the spread of the virus, this triggered changes in the use of the internet in the community. Tiktok is a well-known media, there are many types of video content created by Tiktok users, one of which is marketing content aimed at increasing buying interest on Tiktok through the Tiktok Shop feature. In the Tiktok Shop menu there is also a review menu as a reference for buyers to obtain product information. This attraction has resulted in business players starting to look at Tiktok Shop as a platform for marketing tools. In this study, the author uses a quantitative descriptive method based on multiple linear regression analysis. The results of this study indicate that all hypotheses, digital marketing content, and electronic word of mouth have a significant and positive effect on buying interest at Tiktok Shop among students study program at the University of Buana Perjuangan Karawang. However, if without digital marketing content and electronic word of mouth, or the two independent variables are not implemented, there will be a decrease in buying interest and consumers will move to other markets. On the other hand, if digital marketing content and electronic word of mouth are implemented, all independent variables can increase buying interest at Tiktok Shop.Keywords: Digital Marketing..
Effect Of Financial Literacy On Financial Management Of Smes In Building An Ectourism-Based Coffee Village In Mekarbuana Village, Tegalwaru District, Karawang District Ery Rosmawati; Wike Pertiwi; Dini Yani; Zenita Apriani
Journal of Applied Management and Business Administration Vol. 1 No. 2 (2023): January - March
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.703 KB) | DOI: 10.59223/jamba.v1i2.25

Abstract

One of the villages in South Karawang, which is located at the foot of Mount Sanggabuana, has a very high natural tourism potential, with a distance between the village and the city center of around 45.30 km. The demographic location which is quite far from the City Center coupled with post-pandemic conditions means that people's income is still below average and has even decreased. Financial management is one of the main problems in MSMEs because many ignore the importance of financial literacy.This is in line with the results of the National Financial Literacy and Inclusion Survey (SNLIK) conducted by the Financial Services Authority (OJK) in 2019 which shows that both in terms of understanding and use of financial products/services, people in rural areas are still quite behind compared to the rest of the population. who live in the city area. This research was conducted to determine the effect of financial literacy on financial management. The method used in this research is quantitative research. Based on the results of research with the help of SPSS version 26, it is known that the R square is 0.373. Which means bthat the variable financial literacy affects financial management 37.3% and the remaining 62.7 is influenced by other factors. The results of the calculation of the t test show that t count is greater than t table (4.084 > 2.048) so it can be concluded that there is a significant influence between financial literacy and financial management in MSMEs in Mekarbuana Village.
Penerapan Bauran Promosi pada Radio Lazuar 94.1 FM Miya Mailla Sofy; Dexi Triadinda; Dini Yani
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.994

Abstract

Media penyiaran, khususnya radio merupakan media yang sangat penting dalam periklanan dan promosi. Perkembangan industri media menyebabkan persaingan yang tidak dapat dihindari. Oleh karena itu, radio harus melakukan promosi yang dapat menyampaikan pesan secara efektif dan tepat sasaran agar dapat terus bertahan di era digital. Penelitian ini bertujuan untuk mengetahui penerapan bauran promosi dalam meningkatkan jumlah pengiklan pada Radio Lazuar 94.1 FM. Metode penelitian yang digunakan adalah metode penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Informan dalam penelitian ini adalah karyawan Radio Lazuar yaitu Manajer Operasional dan Marketing dan karyawan divisi Content Creator. Pengambilan sumber data menggunakan teknik purposive sampling. Temuan penelitian menunjukkan bahwa Radio Lazuar menerapkan bauran promosi yaitu (i) periklanan menggunakan media cetak seperti koran, media elektronik seperti website, radio streaming, media sosial, dan media luar ruangan seperti papan nama, (ii) promosi penjualan dengan memberikan promosi berupa bonus, (iii) penjualan personal yaitu melakukan kontak langsung dengan para calon pengiklan/klien, presentasi penjualan, door to door dan follow up database, (iv) pemasaran langsung yaitu komunikasi secara langsung dengan pelanggan yang ada di database melalui email dan telepon, (v) hubungan masyarakat yaitu dengan menjaga hubungan baik dengan berbagai pihak. Kegiatan yang dilakukan seperti bakti sosial, kegiatan sponsorship, dan kegiatan lainnya.
PROSES REKRUTMEN DAN SELEKSI CALON TENAGA KERJA MITRA DI BPS KARAWANG Fitri Nuraini; Puji Isyanto; Dini Yani
JURNAL ECONOMINA Vol. 2 No. 6 (2023): JURNAL ECONOMINA, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i6.610

Abstract

Sensus adalah pencarian informasi secara deskripftif tentang anggota suatu populasi. Sensus merupakan hal yang sering dilakukan oleh BPS disetiap tahunnya berdasarkan perintah dari pemerintah. Dalam pelaksanaan sensus Badan Pusat Statistik tentunya membutuhkan mitra yang akan membantu berjalannya sensus. Tujuan penelitian ini menjelaskan bagaimana proses rekrutmen mitra bps Karawang. Teknik pengumpulan data dilakukan dengan cara wawancara langsung kepada pegawai bps, mencari informasi di internet dan buku, dan wawancara langsung kepada mitra bps. Artikel ini menjelaskan tentang tahapan rekrumen tenaga kerja di bps Karawang mulai dari pendaftaran online sampai diterima menjadi mitra bps. Menurut penelitian ini rekrutmen yang baik sangat berpengaruh dalam mencapai target dan mencari data akurat yang dibuuhkan oleh BPS.
Pengaruh Literasi Keuangan Terhadap Pengeloaan Keuangan Umkm Kedai Utuy Pulojaya Lemahabang Hoeriah Hoeriah; Dini Yani; Puji Isyanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1939

Abstract

The level of education affects financial management as seen from indicators of understanding work and also business actors understand the prospects for the business to be carried out in the future, so that financial understanding is needed. Lack of financial literacy or understanding of MSME actors about finance makes MSME actors wrong in financial management or financial planning still low. In making financial decisions effectively and efficiently a business actor is required to have good knowledge of financial management, this ability is known as financial literacy. This study aims to determine the effect, level of education, income, understanding of financial literacy and financial attitudes on the behavior of financial managers in Micro, Small and Medium Enterprises (MSMEs) actors have several different definitions in each literature according to agencies or institutions and even laws. After conducting an interview with one of the MSMEs, it can be compared with the theoretical basis obtained from some of the literature that supports this writing. So the existence of financial literacy for MSMEs can help in managing MSME finances in terms of their profits and expenses.
Strategi Pemasaran Berbasis Digital Marketing Terhadap Kualitas Layanan (Studi Kasus Pada Bkkbisa) Atika Dwi Mabruroh; Puji Isyanto; Dini Yani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1945

Abstract

A marketing strategy based on Digital Marketing is an effective marketing strategy because it can provide a very large role for the progress of the development of a company. With the trend of using the internet in Indonesia which is already very large, companies are increasingly taking advantage of digital developments which are increasing over time by implementing their marketing strategy as one of their tactics to increase company traffic and achieve the expected targets. This study aims to determine how much influence the implementation of digitalbased marketing strategies has on service quality at BKKBISA. This research method is a qualitative approach using a case study model and a phenomenological method. Respondents in this study were BKKBISA users throughout the island of Java, Indonesia. The study population was 382,199 people and a sample of 100 respondents using BKKBISA. The data collection technique was carried out through structured interviews on a Likert scale and distributed via Google form. The results of this study indicate that digital marketing plays a major role in BKKBISA's marketing strategy which is carried out digitally so that it affects the quality of services available at BKKBISA.
Evaluasi Kinerja Pegawai Berdasarkan Hasil Nilai Indeks Kepuasan Masyarakat Pada Pelayanan Kantor Imigrasi Kelas I Non Tpi Karawang Periode Mei 2023 Dwi Rahmadia Putri; Puji Isyanto; Dini Yani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1947

Abstract

This study aims to determine the level of public satisfaction with public services Immigration Office Class I Non TPI Karawang. This research is a type of descriptive research. This research was conducted at the Non-TPI Karawang Class I Immigration Office in May 2023. The data collection technique was carried out by filling out a QR Code-based questionnaire in collaboration with the Legal and Human Rights Research and Development Agency. And from the results of this study it can be seen that the Community Satisfaction Index (IKM) for Class I Non-TPI Karawang Immigration Office services received a Very good predicate.
Co-Authors Aam Widiawati Adelia Pritasari Kusumawardani Adella Salsabila Andini Andini Arista Ardiningrum Atika Dwi Mabruroh Ayu Wulandari Cherilya Alfara Natasya Dexi Triadinda Dwi Rahmadia Putri Elmira Deviani Ery Rosmawati Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Fitri Nuraini Hoeriah Hoeriah Indriyani Indriyani Isyanto, H. Puji Lailatul Shalsabila Lilis Nurkholisoh Mahdiyyah Indah Hasica Melawati Purwasih Miya Mailla Sofy Mochammad Rouf Muhammad Sawir Muhammad Yusuf Muhsin Efendi Nika Yulianisa Nur Fauziah Pramana Purbayaksa Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Wike Pertiwi Winanda Ayu Risma Maulida Zenita Apriani