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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Buana Pengabdian Jurnal Pengabdian Masyarakat Nusantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dexi Triadinda
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Galuh Mas Karawang Dessy Septia Azzarah; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2485

Abstract

Nowadays, many culinary businesses have emerged with various characteristics and uniqueness, accompanied by the number of restaurants that continue to appear, which can be a threat as competition becomes increasingly fierce. This research was carried out with the aim of evaluating the impact of product and service quality on customer satisfaction at Mie Gacoan Galuh Mas Karawang. The research approach used was quantitative with Purposive Sampling, involving 96 respondents who were customers of the restaurant, selected using the Lemeshow formula. Hypothesis testing and multiple linear regression analysis to interpret data. From the research results, it is proven that product quality (X1) and service quality (X2) have a significant impact on customer satisfaction at Mie Gacoan Galuh Mas Karawang. In addition, simultaneously, (X1) and (X2) are also very significant for increasing customer satisfaction (Y). Data analysis shows that the Adjusted R Square value reached 0.763, indicating that 76.3% of the variation in customer satisfaction at Mie Gacoan Galuh Mas Karawang can be explained by the variables of product quality and service quality provided.
Pengaruh Fashion Involvement dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Retail Fashion Uniqlo di Karawang Fadhilah Fatin; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2487

Abstract

The aim of the research is to analyze impulse buying (IB) at Uniqlo fashion retail in Karawang which can be influenced by fashion involvement (FI) and hedonic shopping motivation (HSM). Using a quantitative approach with a verification survey method. Data analysis was carried out using the path analysis method or path analysis with smart pls. Research shows that fashion involvement (FI) and hedonic shopping motivation (HSM) have a significant and positive effect. However, there is no direct effect between fashion involvement (FI) and impulse buying (IB), but there is a direct effect between hedonic shopping motivation (HSM) and impulse buying (IB). Apart from that, it was also found that there was direct effect between fashion involvement (FI) and impulse buying (IB) through hedonic shopping motivation (HSM). The conclusion was that the higher a person's level of fashion involvement (FI) and hedonic shopping motivation (HSM), the higher the possibility of them doing impulse buying (IB) at Uniqlo fashion retail in Karawang. The implications of this research can provide insight for fashion retail managers to better understand consumer behavior in the context of impulse buying (IB) and consider appropriate marketing strategies to increase sales.
Pengaruh Persepsi Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Menggunakan Dompet Digital Shopeepay Haya Maharani Lubis; Netti Nurlenawat; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2565

Abstract

The rapid development of technology provides convenience for its users. Technological advances that compete with finance create changes in people's behavior in making transactions on online purchases. This research aims to find out: 1) The effect of perceived convenience on trust in using shopeepay, 2) The effect of perceived convenience on purchasing decisions using shopeepay, 3) The effect of trust on purchasing decisions using shopeepay, 4) The effect of perceived convenience on purchasing decisions using shopeepay through trust, 5) The effect of perceived convenience and trust simultaneously on purchasing decisions. The research method is explanatory survey with a quantitative approach. The sampling technique used purposive sampling with a sample size of 96 respondents. The data analysis technique is path analysis. Perceived convenience has a positive and significant effect on trust. Partially, perceived convenience has a positive and significant effect on purchasing decisions. Partially, trust has a positive and significant effect on purchasing decisions. There is an indirect influence between perceived convenience on purchasing decisions mediated by trust. Perceptions of convenience and trust have a simultaneous and significant effect on purchasing decisions.
Efektivitas Strategi Pemasaran dalam Membangun Kepercayaan Pengguna Pada BKKBISA Atika Dwi Mabruroh; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2572

Abstract

In maintaining the growth of a business, efforts are needed to develop effective marketing strategies including digital marketing with the marketing mix method and strategies in increasing user trust. This study aims to determine the effectiveness of marketing strategies in building BKKBISA user trust. The research method used was a qualitative approach, data collection techniques were carried out by interview, observation, and documentation with the director of PT TNR Solution Indonesia, BKKBISA users, and HR. Sinergia (BKKBISA partnership). The results of this study indicate that the marketing strategy carried out by BKKBISA in building user trust is with product strategy, price, place, promotion, people, process, and physical evidence. In addition, stratregies are also used in increasing consumer confidence, such as ability, benevolance, and integrity. From the application of these strategies, it was found that the marketing strategy carried out was effective, this was evidenced by the increase in the number of BKKBISA users from before, namely from 516,861 users in early November 2023 to 546,539 users in December 2023. This increase has a good effect on the development of the company
Analisis Persepsi Konsumen Terhadap Kualitas Produk Lavanda Brownies Karawang Rahmi Yuliandhari; Netti Nurlenawati; Dexi Triadinda
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2573

Abstract

The purpose of this study is to investigate customer experiences with Lavanda Karawang goods and examine how customers view the quality of Lavanda Brownies products. The purpose of the qualitative descriptive approach is to gain a deeper understanding of customers' experiences and views regarding the quality of Lavanda Brownies products following a purchase. Data is gathered by observation, documentation, and interviews. Primary data for this study came from informants, and secondary data came from a variety of publications. Validation tests were conducted utilizing a source triangulation method to guarantee the accuracy of the data. The findings indicated that, as one of the elements contributing to a company's competitive advantage, the impression of product quality is significant. Also, customers frequently repurchase Lavanda items.
Co-Authors Atika Dwi Mabruroh Dessy Septia Azzarah Dini Yani Djuliana Fathurrohman Dwi Epty Dwi Epty Hidayaty Dwi Epty Hidayaty Fadhilah Fatin Haya Maharani Lubis Indriyani Indriyani Karthika Dwi Jayanti Martani Aji Maulana Sanderson Pasaribu Miya Mailla Sofy Muhammad Sawir Muhsin Efendi Netti Nurlenawat Netti Nurlenawati Octha Farras Robih Putri Alviyana Dewi Sudrajat Rahmi Yuliandhari Rengga Madya Pranata Riani Wulandari Robby Fauji Silviana Rohman