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All Journal Journal of Dedicators Community NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ekonomi ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Public Service And Governance Journal

Sugito Sugito

Universitas Medan Area

Author-ID : 2980102

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Articles

The Effect of Distribution Costs and Distribution Channels on the Sales of PT. Pasha Jaya Medan Muhammad Hafiandi Prahada; Muhammad Yamin Siregar; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Distribution basically is the activity of delivering products from the hands of producers to the hands of consumers or customers in good condition, on time and in accordance with the wishes of the buyer. The distribution process can be done either directly or through a chain of distributors or intermediaries. In distribution activities, there must be distribution costs and distribution channels. Distribution costs and distribution channels must be managed properly in order to have a positive impact on sales. The purpose of this study was to determine the effect of distribution costs and distribution channels on sales of PT. Pasha Jaya Medan. The population in this study amounted to 9 companies that bought PT. Pasha Jaya Medan. Each of these companies, taken 5 respondents so that the total sample amounted to 45 respondents. Samples were taken using a saturated sampling technique. (significant effect on the sales of PT. Pasha Jaya Medan, Distribution Channel ( no significant effect on the sales of PT. Pasha Jaya Medan, and Distribution Costs and Distribution Fees simultaneously affect the sales of PT. Pasha Jaya Medan.

The Influence of Product Innovation and Prices on The Purchase Intention of Vivo Handphone Products in Anita Posel Pancur Batu Store Said Maulana Ishak Sirait; Amrin Mulia Nasution; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

This study aims to find out whether Product Innovation has a significant effect on the intention to buy vivo cellphone products at the Pancur Batu anita cellphone shop, and to find out whether the price has a significant effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store. The population in this research is the consumer of anita handphone shop. The sample in this study was 71 respondents using multiple linear regression analysis. The results of this study can be seen that Product Innovation (X1) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu anita cellphone shop, Price (X2) has a significant positive effect on the purchase intention of vivo cellphone products at the Pancur Batu cellphone anita store.

Pengaruh Punishment Dan Reward Terhadap Kinerja Karyawan Pada PT. Gelatik Supra Kantor Cabang Medan Amelia Yuliana; Sugito Sugito; Amrin Mulia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

This study aims to determine "The Influence of Punishment and Rewards on Employee Performance at PT. Gelatik Supra Medan Branch Office”. The type of data in this study is associative, which is a research that is asking the relationship between two variables. The population in this study were 40 contract employees. Data collection techniques in the form of distributing questionnaires to employees. The sample used in this study were contract employees of the operational and supporting divisions of PT. Gelatik Supra Medan Branch Office. Data processing was carried out using the SPSS version 21 application, with descriptive analysis and hypothesis testing of multiple linear analysis. The results of this study indicate that: (1) the punishment variable partially affects the performance of the employees of PT. Gelatik Supra Medan. (2) partially reward variables affect the performance of employees of PT. Gelatik Supra Medan. (3) Simultaneously punishment and reward have a positive and significant effect on the performance of employees of PT. Gelatik Supra Medan.

Pengaruh Word of Mouth, Citra Perusahaan dan Kepercayaan Terhadap Keputusan Pembelian Produk PT. Penta Valent Medan Fanny Amalia; Adelina Lubis; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1279

Decision making’s very important for individuals and organizations. The purchase decision is the final result of a thought and action in making a purchase decision to use, use, consume goods or services that meet their needs and desires. The purpose of this study was to determine the effect of word of mouth, corporate image and trust on product purchasing decisions of PT. Penta Valent Medan. This type of research is quantitative research. The population of this research is the consumers of PT. Penta Valent, totaling 202 dispensaries and hospitals in the city of Medan. The number of samples was 134 pharmacies and hospitals with the sampling technique using the Slovin formula. The data used are primary data and secondary data. Primary data is obtained from questionnaires and interviews, secondary data is obtained from literature, previous research and so on. The data analysis technique used multiple linear regression. The results of this study indicate that simultaneously the variables word of mouth, company image and trust have a positive and significant effect on product purchasing decisions of PT. Penta Valent Medan. Partial test shows that the variable word of mouth has a positive effect on purchasing decisions, the variable company image has a positive and significant effect on purchasing decisions and the variable trust has a positive effect on purchasing decisions.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN USAHA KECIL MENENGAH PADA USAHA CAFÃ‰ DI MEDAN Jafar Syahbuddin Ritonga; Sugito Sugito; Yuni Syahputri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 2 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i2.2023.696-701

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengetahuan kewirausahaan, kemandirian pribadi dan motivasi terhadap keberhasilan usaha (studi kasus cafe di kecamatan medan maimun). Jenis penelitian ini adalah penelitian asosiatif. Populasi penelitian ini adalah pemilik usaha cafe di kecamatan medan maimun yang jumlahnya 33 cafe. Sampel dalam penelitian ini adalah 33 responden dengan 33 pemilik usaha cafe di kecamatan medan maimun yang dimana menggunakan sampel jenuh. Pada hasil penelitian bahwa Pengetahuan kewirausahaan bernilai positif namun tidak berpengaruh dan tidak signifikan, Kemandirian pribadi bernilai positif namun tidak berpengaruh dan tidak signifikan dan Motivasi berpengaruh positif dan signifikan, Pengetahuan kewirausahaan, Kemandirian pribadi, dan Motivasi secara serempak berpengaruh positif dan signifikan.

Penguatan Posyandu dalam Pencegahan Stunting Melalui Deteksi Dini Berbasis Aplikasi dan Pendampingan Wirausaha di Sumatera Utara Roni Gunawan; Arifah Devi Fitriani; Dian Maya Sari Siregar; Asrul Asrul; Dahrul Siregar; Sugito Sugito
Journal of Dedicators Community Vol 7, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i1.3765

Reducing the stunting rate is still a national priority at this time, one of the important pillars that can be strengthened is monitoring and evaluation. One way is through early detection using the application as a monitoring medium. The implementation is the Posyandu which incidentally is the spearhead in the field, in order to strengthen the Posyandu efforts, the Posyandu needs to be supported to be economically productive and able to use the application. The method used is entrepreneurship training and application use, application use assistance, and entrepreneurial assistance. The results of this activity are able to use applications so that they are able to detect stunting toddlers early, then Posyandu has a productive business which part of the profits are used to help the operation of Posyandu

The Effect of Price Discount, Store Atmosphere and Bonus Pack on Purchase Decisions (Study on Carefour Consumers) Aryani Sairun; Sugito Sugito
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

From the initial research that the researchers did and from the information obtained and observations made, it can be said that there were differences in consumer purchasing decisions on Dettol and Lifebuoy soap products intended for public health. The purpose of this research is to find out whether the price discount, store atmosphere and bonus pack on purchasing decisions (study on consumers Carefour). From the research results show that the value count for X1 (0.751 <1.984) and Sig (0.455> 0.05), then the price discount does not significantly influence the purchase decision. For the value of X2 obtained tcount (3.946> 1.984) and Sig (0.000 <0.05), thus the store atmosphere has a significant effect on purchasing decisions. For the value of X3 obtained t count (13.959> 1.984) and Sig (0.000 <0.05), thus the bonus pack has a significant effect on purchasing decisions. The calculated F value is 132.280 greater than F table (n - k - 1) = 2.696) and sig F <5% (0.000 <0.05), this means that simultaneously the price discount, store atmosphere and influential bonus pack variables simultaneously. significant to purchasing decisions. As a suggestion that can be raised, among others, the company should pay attention to the employee's discount price, where the price discount greatly affects the purchase decision both personally and for the company as a whole. significant to purchasing decisions.

Pengaruh Customer Bonding dan Customer Experience Terhadap Loyalitas Pelanggan Shampo NR Kecamatan Medan Sunggal (Studi Kasus Pada PT. Ikapharmindo Putramas) Putri Ezramia Pasaribu; Wan Rizca Amelia; Sugito Sugito
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1687

This purpose of study was to determine and analyze the effect of customer bonding and customer experience on customer loyalty of Shampoo NR at districts of medan sunggal (student case study of PT.Ikapharmindo Putramas Medan)’’. The research method used was exploratory research, where the variables were measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionair). population in this study were all NR Shampoo customers. totaling 57 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 57 people. Data processing using SPSS version 23 software, with descriptive analysis and hypothesis testing with multiple regression analysis. The results showed that: (1) partially customer bonding variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal ; (2) partially customer experience variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal; (3) At the same time, there is a significant positive impact between customer retention and customer experience. Customer Retention NR Shampoo PT. Ikapharmindo Putramas Medan

THE INFLUENCE OF GREEN HOTEL AND SERVICE QUALITY ON COSTUMER SATISFACTION IN MADANI HOTEL MEDAN Ika Melati Puji Asputri; Adelina Lubis; Sugito Sugito
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of Green Hotel and Service Quality on Madani Hotel Medan guest satisfaction. The sample in this study was 98 guests. Multiple linear regression and hypothesis testing are the analytical methods used. The results showed that Green Hotel significantly affected guest satisfaction at Madani Hotel Medan. Service quality affects guest satisfaction at Madani Hotel Medan. Many consumers or guests who want a friendly hotel environment. Therefore, green hotels can form the basis for a marketing strategy great. The quality of service at the hotel is good, and guest satisfaction is high. After the guest is satisfied with the product or service received, guests compare the services provided. If the guest is delighted, they encourage others to buy from the exact location again. Therefore, hotels need to start thinking more maturely about the importance of customer service through service quality. Meanwhile, customer service and satisfaction are increasingly being recognized as important aspects of survival and competitiveness in business.

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mobil Xpander (PT. Sardana Indah Berlian Motor) Sugito Sugito
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.769

The purchase decision is the stage in the buyer's decision-making process where the consumer actually buys. Decision-making actions that include decisions about the types and benefits of products, decisions about product forms, decisions about brands, decisions about the number of products, decisions about the seller and decisions about when to buy and how to pay. The purpose of this study is to analyze the simultaneous and partial effect of product quality and service quality on purchasing decisions. The benefits of this research are for writers as an addition to knowledge about the effect of product quality and service quality on purchasing decisions, for companies as information and guides for companies to improve purchasing decisions through product quality and service quality in the future, and for other parties as input and reference for researchers furthermore. The hypothesis in this research is that there is a positive and significant effect both simultaneously and partially on product quality and service quality on the decision to buy an Xpander car. In this study using a quantitative/associative approach and sampling techniques using non-probability sampling as many as 96 respondents taken from consumers of PT. Sardana Indah Berlian Motor. Sources of data in this study are from primary data and secondary data. Data collection techniques in this study used questionnaires and documentation. The data obtained were then processed and analyzed using multiple linear regression analysis technique models, and processed with the help of the SPSS program through validity tests, reliability tests, data normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous effect tests, partial effect tests, and the coefficient of determination. The results of testing the hypothesis indicate that product quality and service quality simultaneously and partially significantly influence purchasing decisions. Product quality is the dominant variable influencing purchasing decisions.

Co-Authors Amelia Yuliana Amrin Mulia Amrin Mulia Nasution Aryani Sairun Asrul Dahrul Siregar Dian Maya Sari Siregar Fanny Amalia Fitriani, Arifah Devi Gunawan, Roni Ika Melati Puji Asputri Jafar Syahbuddin Ritonga LUBIS, ADELINA Muhammad Hafiandi Prahada Muhammad Yamin Siregar Putri Ezramia Pasaribu Said Maulana Ishak Sirait Wan Rizca Amelia Yuni Syahputri

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