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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Madaniya Jurnal Pengabdian dan Kewirausahaan Semanggi: Jurnal Pengabdian kepada Masyarakat EXERO : Journal of Research in Business and Economics Inovasi Jurnal Pengabdian Masyarakat (IJPM) IMPACTS: International Journal of Empowerment and Community Services
Sutadi, Theodorus
Universitas Sanata Dharma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Pengembangan Jiwa Kewirusahaan Masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul Daerah Istimewa Yogyakarta Rubiyatno Rubiyatno; Theodorus Sutadi; Albertus Yudi Yuniarto; Patrick Vivid Adinata; Nicko Kornelius Putra
Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 5, No 1 (2022): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v5i1.2504

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan wawasan mengenai kewirausahaan, serta membangkitkan dan meningkatkan jiwa kewirausahaan bagi masyarakat Dusun Ngasemayu Desa Salam Kecamatan Patuk Kabupaten Gunung Kidul. Metode yang digunakan adalah penyuluhan dan pendampingan. Kegiatan pengabdian mampu meningkatkan pemberdayaan masyarakat dalam bidang penanaman jiwa kewirausahaan. Hasil pengabdian ini mampu menggerakkan jiwa kewirausahaan peserta sehinggga lebih mengembangkan usaha agar menjadi usahanya menjadi lebih besar, baik dalam jumlah produk yang dihasilkan maupun dalam  pemasaran..
PENINGKATAN MINAT, MOTIVASI DAN KESIAPAN BERWIRAUSAHA MASYARAKAT PEDUKUHAN NGRUNGGO, DESA GETAS, KECAMATAN PLAYEN, KABUPATEN GUNUNGKIDUL Rubiyatno Rubiyatno; Theodorus Sutadi; Patrick Vivid Adinata; Ima Kristina Yulita
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i2.2324

Abstract

Ngrunggo vilage has abundant natural resources in the form of agricultural products namely cassava and corn. However, this potential has not been able to optimally increase the income of citizens. The women villager in the village already have sufficient skills to produce processed products from cassava. However, they still feel hesitant to develop the cassava chip business seriously. This community service aims to provide insight about entrepreneurship, as well as generate interest, motivation and increase entrepreneurship readiness for women villagers on Ngrunggo, Getas village, Playen district, Gunung Kidul regency. The method used is group counseling or group approach that is a counseling that is related to the target group counseling. The results of this service show that participants have an adequate interest, motivation and entrepreneurial readiness to run a business. Although the interests, motivations and readiness are still in the form of attitude, not in the form of action.
EFFORTS TO INCREASE COFFEE STORE BUSINESS INCOME THROUGH FINANCIAL LITERATURE DURING THE COVID-19 PANDEMIC: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi
SEMANGGI : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 02 (2022): Oktober 2022
Publisher : LPPM Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.993 KB) | DOI: 10.38156/sjpm.v1i02.131

Abstract

The existence of a coffee shop (warkop) as a business option for the community is very easy to find where it serves coffee of various types. The ease of entering the coffee shop market has an impact on the competition between coffee shops in obtaining increasingly fierce consumers. The COVID-19 pandemic also has an impact on the sustainability of coffee shops because income has decreased and cannot finance business operations. Micro, Small and Medium Enterprises (MSMEs) coffee shops who have good financial literacy will be able to manage finances and increase business income. This community service aims to provide assistance to coffee shop business actors, especially in Omak Kopi SMEs regarding financial literacy and financial management. The results of this assistance are MSME actors Omak Kopi (1) have financial literacy in the medium category including financial institution service products to invest by saving, making loans, and insurance; and (2) able to perform financial management by making good financial records. This assistance has implications for increasing financial literacy and managing business finances which in turn increases the income of MSME actors during the COVID-19 pandemic. Financial Literacy; Business Income; Coffee Shop
PERILAKU HERDING BERDASARKAN TIPE INVESTOR DALAM KEPEMILIKAN SAHAM Studi Kasus pada Saham LQ-45 Periode September 2014Agustus 2017 Gregorius Dolok Ambarita; Theodorus Sutadi; Rubiyatno Rubiyatno
EXERO : Journal of Research in Business and Economics Vol 1, No 1 (2018)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.521 KB) | DOI: 10.24071/exero.v1i1.1661

Abstract

This research focused on the herding behavior based on the types of investors in the Indonesian capital market 2014-2017. This research used the method of Vector Autoregression (VAR). The research consist of investor shares volume by using a sample of companies which listed on the stock index LQ-45 month period September 2014 to August 2017. The results of VAR analysis shows that the impact of herding behavior that is significantly affected by a fellow investor. The results of the IRF show a response to the average shock occurred during the first month, variance decomposition results show the impact of the behavior of fellow investors responded only type of investor. While the results of Granger causality show that there is a causal relationship between the type investors is going in one direction. The results of the four analyzes can explain the existence of herding behavior in the Indonesian capital market, although the effect only on a fellow investor type.
Pendampingan Strategi Pemasaran Produk Maggot demi Peningkatan Pendapatan Rumah Tangga di Kampung Wisata Kali Gajah Wong Yogyakarta Rubiyatno Rubiyatno; Venantius Mardi Widyadmono; Maria Angela Diva Vilaningrum Wadyatenti; Theodorus Sutadi; Christina Heti Tri Rahmawati; Josephine Wuri; Trisnawati Rahayu
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.531

Abstract

Industri pariwisata di Indonesia terus berkembang pesat, terutama di Yogyakarta yang terkenal dengan beragam destinasi wisata menarik. Salah satunya adalah Kampung Wisata Kali Gajah Wong, yang saat ini sedang berusaha meningkatkan pendapatan masyarakat lokal melalui pengembangan produk maggot. Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan solusi permasalahan mitra melalui strategi pemasaran produk terkait pengemasan sehingga dapat meningkatkan pendapatan ekonomi rumah tangga dengan menjual produk yang sudah siap jual dengan kemasan menarik. Pendampingan pengembangan strategi pemasaran produk maggot dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi Universitas Sanata Dharma pada pelaku usaha maggot di Kampung Wisata Kali Gajah Wong. Dari pendampingan yang dilakukan, terlihat peningkatan yang signifikan dalam penjualan produk maggot. Strategi pemasaran yang dirancang mampu menarik minat wisatawan untuk membeli produk maggot dan meningkatkan pendapatan rumah tangga di Kampung Wisata Kali Gajah Wong. Pengembangan produk maggot juga memberikan dampak positif terhadap lingkungan, karena memanfaatkan sumber daya alam yang ada dengan meminimalisir limbah organik. Dengan adanya pendampingan dan bimbingan dalam pengembangan strategi pemasaran dan penggunaan kemasan produk yang efektif, diharapkan rumah tangga dapat merasakan peningkatan pendapatan yang berkelanjutan.
Pengembangan Business Model Canvas untuk Penguatan Bisnis di UMKM De Thela Moyudan Sleman Rubiyatno Rubiyatno; Theodorus Sutadi; Christina Heti Tri Rahmawati; Florentinus Nugro Hardianto
Inovasi Jurnal Pengabdian Masyarakat Vol 1 No 3 (2023): IJPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.154

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkuat atau mempertajam ide bisnis dan pengembangan bisnis UMKM De Thela. Kegiatan ini berupa pendampingan pada mitra dalam pengembangan Business Model Canvas (BMC) sehingga pemilik UMKM De Thela dapat review dari proses bisnis UMKM De Thela. Kegiatan ini sangat melibatkan pemilik sehingga tim terbantu dalam pendampingan sehingga dapat mengembangkan business model canvas UMKM De Thela yang menggambarkan proses bisnis yang sesuai realita. Hasil kegiatan ini, UMKM De Thela mempunyai business model canvas untuk dapat digunakan memperkuat bisnis UMKM De Thela terutama terkait pemasaran produk, yang diharapkan meningkatkan pendapatan dan menjaga keberlangsungan usahanya pada masa setelah pandemi covid-19. Kegiatan ini diharapkan dapat terus berlanjut sehingga UMKM De Thela lebih berkembang di masa yang akan datang, terutama terkait dengan pendampingan pemasaran.
Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi; Trisnawati Rahayu
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12995

Abstract

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era. Keywords: Business Legality, Entrepreneurship, Marketing, Income
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.
Co-Authors Albertus Yudi Yuniarto Christina Heti Tri Rahmawati Christina Heti Tri Rahmawati Florentinus Nugro Hardianto Florentinus Nugro Hardianto Gregorius Dolok Ambarita Ima Kristina Yulita Josephine Wuri Maria Angela Diva Vilaningrum Wadyatenti Nicko Kornelius Putra Patrick Vivid Adinata Rubiyatno Rubiyatno Rubiyatno Rubiyatno Rubiyatno Rubiyatno Rubiyatno Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono