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Safuruddin .
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Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DEPOT ISI ULANG AIR GALON ANDERE Sahyunu .; Surlan .; Safuruddin .
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.338 KB) | DOI: 10.54297/sjeb.Vol1.Iss1.126

Abstract

This study aims to determine the service quality of the Andere Gallon Water Refill Depot, Angata Sub-district, South Konawe Regency to customer satisfaction. The type of this study is a quantitative descriptive. Data collection techniques carried out through literature study and field research in the form of observations, questionnaires, agency data, and documentation. The number of samples used 100 people chosen at random. The analytical method used Linear Regression method. The results of this study showed that the service quality indicator at the Andere gallon water refill depot, Angata Sub-district, South Konawe Regency was good because of high percentage, especially the responsiveness indicator (responsiveness). Customer satisfication at the Andere gallon water refill depot, Angata Sub-district South Konawe Regency was good because the quality of service was higher than customer satisfication which means customers of the Andere water refill gallon, Angata Sub-district of South Konawe regency was very satisfied about the service. Effect of service quality to customer satisfaction, from the regression model the result was obtained significant.
PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE & BISTRO KENDARI Herman Titop; Richar Heser Manggau; Safuruddin .
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.804 KB) | DOI: 10.54297/sjeb.Vol1.Iss2.134

Abstract

This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe& Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe& Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe& Bistro Kendari." store the atmosphere would increase the purchase decision , with the results of testing based on test as much as thitung>ttabel namely5.479> 1.7340.000 significance and value of .
Co-Authors Herman Titop Richar Heser Manggau Sahyunu Sahyunu Surlan .