Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Sultra Journal of Economic and Business
Richar Heser Manggau
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE & BISTRO KENDARI Herman Titop; Richar Heser Manggau; Safuruddin .
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.804 KB) | DOI: 10.54297/sjeb.Vol1.Iss2.134

Abstract

This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe& Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe& Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe& Bistro Kendari." store the atmosphere would increase the purchase decision , with the results of testing based on test as much as thitung>ttabel namely5.479> 1.7340.000 significance and value of .
Co-Authors Herman Titop Safuruddin .