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All Journal Sultra Journal of Economic and Business

Suyuti HM

Unknown Affiliation

Author-ID : 5431560

Economics, Econometrics & Finance

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THE INFLUENCE OF INDIVIDUAL CHARACTERISTICS AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. BOSOWA BERLIAN MOTOR, KENDARI BRANCH Zainuddin Zainuddin; Asri Djauhar; Suyuti HM
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of individual characteristics and work environment on employee performance at PT. Bosowa Berlian Motor, Kendari Branch. The sample in this study were as many as 43 respondents who were taken census at PT. Bosowa Berlian Motor, Kendari Branch. This study uses multiple linear regression analysis tools. The study results found that simultaneously individual characteristics and work environment have a positive and significant effect on employee performance. Partially individual characteristics and work environment have a positive and significant effect on employee performance.

PERANAN BUMDES UNIT USAHA FUTSAL DALAM PEMBANGUNAN MASYARAKAT DI DESA KALIBU KECAMATAN KULISUSU KABUPATEN BUTON UTARA Muh Zabir Zainuddin; Suyuti HM; Asri Djauhar; Ali Taufik
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Knowing the profit level of the futsal field tenant business (BumDes) in the village of Kalibu, Kulisusu sub-district, North Buton Regency.Knowing the business feasibility of a futsal field tenant (BumDes) in Kalibu Village, Kulisusu District, North Buton RegencyThis study aims to find out what the profit level of a futsal field tenant business is and how the feasibility of a futsal field tenant business is in Kalibu Village, Kulisusu District, North Buton Regency. This study uses descriptive data analysis, which presents data according to the information obtained in the field. The data in this research are primary and secondary data. As for the results of this study, the calculation of the R/C ratio of the Futsa Field Tenant Business (BUMDes) in Kalibu Village, Kulisusu District, North Buton Regency, that the Futsa Field Business (BUMDes) is feasible to run. The head or manager of the BUMDes business unit has the task of assisting the director in managing, developing and managing BUMDes businesses that are in accordance with the potential of the village and the needs of the community.

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA Fitri Adriana; Muh Zabir Zainuddin; Suyuti HM; Rasidin Utha
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM. This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation. The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.

PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA APOTEK UHO KENDARI Muh Zabir Zainuddin; La Ode ABdul Manan; Sahyunu Sahyunu; Suyuti HM; Ridha Taurisma Lajaraia; Ifin Naim
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study was to examine and explain the effect of the marketing mix on customer loyalty at UHO Kendari pharmacy both partially and simultaneously. This research approach is quantitative by using survey method with explanatory survey design. Data was collected using an instrument in the form of a questionnaire. Sampling technique with non-probability sampling method. The type of non-probability sampling used is purposive sampling with judgment sampling with respondent criteria so that the sample in this study is 70 respondents. The analytical tool used is multiple linear regression. In managing data and drawing conclusions, the researchers used the SmartPLS program (Partial Least Square). The results showed that the product had a positive and significant effect on customer loyalty. Price has a positive and significant effect on customer loyalty. Place has a positive and significant effect on customer loyalty. Promotion has a positive and significant effect on customer loyalty. With a high enough R-Square value in influencing the independent variable on the dependent variable.

Co-Authors Ali Taufik Asri Djauhar Fitri Adriana Ifin Naim La Ode Abdul Manan Muhammad Zabir Zainuddin Rasidin Utha Ridha Taurisma Lajaraia Sahyunu Sahyunu Zainuddin Zainuddin

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