Rasidin Utha
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PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN PADA APOTEK FIALIA FARMA KENDARI Rasidin Utha; Herman Titop; Titik Syuhraeni
Sultra Journal of Economic and Business Vol 1 No 2 (2020): Edisi Oktober 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.713 KB) | DOI: 10.54297/sjeb.Vol1.Iss2.136

Abstract

This study aims to determine the influence of compensation on employee performance at the Fialia Farma Pharmacy Kendari. The number of respondents in this study were 7 people. The sampling technique uses census technique. Data analysis techniques were performed using simple linear regression. The results of this study indicate that compensation influences the performance of employees who work at the Fialia Farma Pharmacy Kendari.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA WAROENG X-BRO DI KOTA KENDARI Salianto .; La Ode Abdul Manan; Rasidin Utha
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.459 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran dalam meningkatkan penjualan pada Waroeng X-Bro di Kota Kendari. Penelitian kualitatif ini menggunakan studi kasus deskriptif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah analisis kualitatif model interaktif.Hasil penelitian menunjukkan bahwa strategi pemasaran dalam meningkatkan usaha penjualan yang dilakukan Waroeng X-Bro di Kota Kendari adalah strategi bauran pemasaran dengan menggunakan strategi produk makanan dan minuman yang dibutuhkan oleh konsumen, strategi harga yang bersaing dengan nilai rata-rata yang rendah dan mudah terjangkau oleh konsumen, Waroeng X-Bro melakukan strategi promosi bersama perusahaan mitra untuk menaikan minat konsumen di Waroeng X-Bro dan strategi tempat dimana Waroeng X-Bro mendirikan tempat usaha di pusat keramaian serta menyiapkan tempat duduk yang nyaman dan tempat parkir gratis bagi pelanggan.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PELANGGAN UNTUK MENGGUNAKAN JASA SALON BUNDA RIDA Fitri Adriana; Muh Zabir Zainuddin; Suyuti HM; Rasidin Utha
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.63 KB) | DOI: 10.54297/sjeb.Vol3.Iss1.231

Abstract

The Effect of Service Quality and Price on Customer's Decision to Use The Services of Bunda Rida Salon. Thesis, Management Study Program, Faculty of Economics and Business. Guide I: Mr. H.Muh.Zabir Zainuddin, and Mentor II: Mr. Suyuti HM. This research aims to find out the influence of service quality and price on customer decisions to use the services of Salon Bunda Rida. To achieve these goals, qualitative and quantitative data, data collection techniques are used with observations, interviews, and documentation. The population in this study is a customer of Salon Bunda Rida. The samples in this study used multivariate analysis (correlation or multiple regression), then the number of sample members was at least 10 times the variables studied (independent + dependent). In this study there are 2 independent variables and 1 dependent variable (there are 3 variables), then 3 x 10 = 30. So the number of samples in this study is as many as 30 respondents. . The data was collected through questionnaires and analyzed using multiple linear regression analyses and using hypothesis tests, i.e. partial t tests and simultaneous F tests. The results of the analysis showed that there was a significant and positive influence between the quality of service and price on the decisions of customers, both partially and simultaneously.
PENGARUH PANDEMI COVID-19 TERHADAP KINERJA KEUANGAN BANK SULTRA CABANG PEMBANTU KONAWE KEPULAUAN Sahyunu Sahyunu; Rasidin Utha; Evin Savitri
Sultra Journal of Economic and Business Vol 3 No 2 (2022): Edisi Oktober 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.76 KB) | DOI: 10.54297/sjeb.Vol3.Iss2.336

Abstract

This research was conducted at the Konawe Islands Sub-Branch of Southeast Sulawesi Bank. This research is whether the financial performance of the Konawe Islands Sub-Branch Sultra Bank using the CAMEL (Capital, Asset, Management, Earning and Liquidity) method is in a healthy predicate? Therefore, the goal to be achieved is to determine the financial performance of the Konawe Islands Sub-Branch Sultra Bank using the CAMEL method. This study uses quantitative and qualitative methods using a comparative approach, because the data used are in the form of numbers. The results showed that the financial performance of the Konawe Islands Sub-Branch of Southeast Sulawesi in terms of solvency (CAR) in 2019 was 5.21% healthy and in 2020 it was 38.62% unhealthy. In terms of the Quality of Earning Assets (KAP), it is healthy, namely 3.96% in 2019 and 4.09% in 2020. From a healthy Net Profit Margin (NPM), in 2019 it was 67.78% and in 2020 it was 63.08%. In terms of profitability (ROA) according to healthy BI standards, in 2019 it was 6.99% and in 2020 it was 5.03%. Meanwhile, in terms of liquidity and profitability, the Bank's financial performance is not healthy, both BOPO and LDR ratios. The BOPO ratio in 2019 was 185.61% and in 2020 it was 177.23%. The value of the LDR ratio in 2019 was 161.41% and in 2020 it was 139%, because it exceeded BI standards and was unable to utilize existing assets to obtain maximum profit and did not perform costs well.