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All Journal Enrichment : Journal of Management Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
I Gusti Made Riko Hendrajana
Institut Pariwisata dan Bisnis Internasional
Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Business Planning Strategy for Etnowellness SPA Products in Pinge Tourism Village, Tabanan Regency Komang Shanty Muni Parwati; I Gusti Made Riko Hendrajana; Dewa Putu Kiskenda Erwanda Putra
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.291 KB) | DOI: 10.35335/enrichment.v12i5.903

Abstract

The existence of a tourist village should provide benefits that have economic value that can be directly felt by the people in the Pinge tourism village. This study discusses how SPA activitiesas part of how to care for health and beauty, it offers products in the form of products from the inside and outside, seen from the type of use. And the business potential of the ethno wellness spa must receive attention. The method that will be used in this research is to look for potential and opportunities to develop SPA ethno wellness products by collecting relevant information through a survey of villagers. Then by using qualitative methods, survey results through interviews, distributing questionnaires and research matters will directly discuss the topic of business development strategy for ethno spa products as one of the tourism products of the Pinge tourism village.Selection of respondents in this study will use purposive sampling. In collecting data, the research team will use the method of observation, interviews, and documentation. Observations will be carried out to identify potential, available materials, marketing strategies that can be developed in the Pinge tourism village. Interviews will be carried out together with villagers, pokdarwis and village officials. Documentation will be used to collect documents and archives related to local wisdom content around the Pinge tourism village. The results of data collection will be analyzed through three stages, namely data reduction, data display, and drawing conclusions. The results of the data analysis will be recipes for ethno wellness spa products based on local wisdom.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PEMASARAN PRODUK TOUR AND TRAVEL DI DESA PINGE Ni Made Ayu Juliantini; I Putu Rizky Mahendra; Tasya Griselda Pangaribuan; I Gusti Made Riko Hendrajana; Firlie Lanovia Amir
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 2 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i2.1290

Abstract

The tourism industry is one of the largest industries in the world, including Indonesia. So, it is said that this industry has considerable influence, so that it becomes an opportunity for business. Pinge Village is a small tourist village that is old enough to offer various tourist attractions jogging trekking, picking flowers, and planting rice. In addition, there are beautiful views, and a cool and beautiful atmosphere. This study aims to determine the influence of Instagram social media promotions on the decisions of tourists visiting Pinge Village. The method used in this research is qualitative method. The qualitative method is a method that observes directly, and this method produces a more comprehensive study of a phenomenon. The results of the study show that there is still a lack of marketing strategy through Instagram social media, a lack of the community's role in developing tour packages.
Co-Authors Amir, Firlie Lanovia Dewa Putu Kiskenda Erwanda Putra I Putu Rizky Mahendra Ni Made Ayu Juliantini Parwati, Komang Shanty Muni Tasya Griselda Pangaribuan