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All Journal Jurnal Siasat Bisnis Journal The Winners JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Benefit: Jurnal Manajemen dan Bisnis International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Terapan Manajemen dan Bisnis Al Tijarah Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jurnal Manajemen Maranatha Dinasti International Journal of Digital Business Management Economics and Digital Business Review Charity : Jurnal Pengabdian Masyarakat eProceedings of Management
Cut Irna Setiawati
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Analisis Struktur Organisasi Universitas Telkom Pangarso, Astadi; Nurrahmasari, Intan Garnita; Nurnida, Ida; Rengganis, Renni; Setiawati, Cut Irna
Jurnal Terapan Manajemen dan Bisnis Vol 2, No 1 (2016)
Publisher : Institute fo Managing and Publishing Scientific Journals

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Abstract

In the modern view, the structure becomes an important part in the analysis of the organization because structure as a part of an organization that is directly in contact with the environment. This study was conducted to analyze the organizational structure of Telkom University (Tel-U) at this time which means seeing how the Tel-U organizational structure of complexity, formalization, centralization, and coordination aspect based on the viewpoint of faculty.The variable used in this research that an organizational structure which consist of four dimensions (complexity, formalization, centralization, and coordination). The sample in this study is Management Coordinator Transformation and Affairs Chief in each faculty of Tel-U with purposive sampling. Processing data using descriptive analysis using Microsoft Excel as the analysis tool. The result showed that the organizational structure of Telkom University as a whole are included in the category sufficient good (respectable) with an average total score of 68%.
Failure Factors among Young Entrepreneurs in Higher Education Institution: A Study from Telkom University Setiawati, Cut Irna; Atarita, Abi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4721

Abstract

The purpose of this research was to determine factors that caused the failure of young entrepreneurs in Telkom University among the participants of 2016-2017 competition and exhibition. This research applied a quantitative method with a descriptive and explorative research type. Techniques of collecting data were using questionnaires. This research used the nonprobability sampling method that was saturated sampling because of all members of the population of 116 respondents in this research. Data analysis was using Principal Component Analysis (PCA). The results show the five new factors causing the failure among young entrepreneurs in Telkom University who participate in the Business Plan Competition and Creative Market Exhibition in 2017, are: (1) improper asset and marketing management, (2) unqualified entrepreneurial characteristics, (3) unwell anticipation of capital and regulation pressure, (4) financial and non-financial failures, and (5) ignored by the owner.
E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM Putu Puspita Sari Sastradi Putri; Cut Irna Setiawati
Jurnal Aplikasi Manajemen Vol 19, No 4 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.11

Abstract

This research measured the effect of e-service quality on e-consumer satisfaction which has an impact on repurchase intention. This research aims to describe how the e-service quality conducted by e-commerce, named Bukalapak, affected e-consumer satisfaction, which will impact Bukalapak repurchase intention. This research uses quantitative methods with descriptive analysis. This research sampling technique was non-probability sampling and invited 150 respondents purchased on Bukalapak more than once as experience. Regarding data analysis techniques, this research used descriptive analysis and PLS-SEM analysis through SmartPLS 3.0 software. Based on description analysis, the e-service quality impacts e-consumer satisfaction since e-commerce provider has been provided programs such as the clear direction of giving comments and purchase feedback through online and application. Unfortunately, the repurchase intention on the e-commerce platform is below expectation (under sales). SEM-PLS results showed that e-service quality has a significant impact on e-consumer satisfaction in using e-commerce platforms. E-service quality has a significant impact on repurchase and e-consumer satisfaction has an impact on repurchase intention in using Bukalapak. Based on the results, e-service quality impacts repurchase intention through e-consumer satisfaction as a mediating variable in e-commerce platforms.
Understanding The Driver Motivation of Women Entrepreneurs in Bandung Cut Irna Setiawati; Titin Rini Kartini
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 3 (2018): IJBE, Vol. 4 No. 3, September 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.3.299

Abstract

In order to support the increasing number of entrepreneurs in West Java, since 2015 Dra. Mutia Oktaviana as a woman entrepreneur and Disperindag of West Java have established Product Marketing Association (APPU) West Java. This is an association which has 200 members with the composition of 180 female entrepreneurs (90%); it has potential to rise by year to year. Therefore, this research aims to know the factors which could motivate the women who are members of APPU West Java to become women entrepreneurs especially in Bandung. This research used quantitative method with descriptive and explorative research. The sample collection utilizes a technique of Nonprobability sampling and insidental sampling with 106 respondents. In addition, the data were analyzed using a factor analyzing technique which could motivate each of the entrepreneurship supporting factors. Based on the factor analyses technique using 21 factors, the results produced the formation of 7 new factors, namely family oriented, family background and friends, income stability, hobby and facility support, public existency, challenges and risks, and phisycal limitation. The most dominant factor is family oriented consisting of the following variables: running business as well as doing housework, having more time with family, creating job opportunity for family member, and the possibility of getting big profit.Keywords: women entrepreneur motivations, factor analysis, APPU
KEBERHASILAN HOTEL BERWAWASAN RAMAH LINGKUNGAN DI ASIA-PASIFIK: FAKTOR PENDORONG APAKAH YANG DOMINAN? Cut Irna Setiawati; Palti Sitorus
Jurnal Siasat Bisnis Vol. 18 No. 1 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss1.art5

Abstract

Saat ini bidang operasional hotel ditekankan untuk lebih memperhatikan isu lingkungan karena dampak kerusakan yang ditimbulkan dari aktivitas perhotelan meningkat dan penggunaan jumlah sumber daya alam yang besar. Namun dalam penerapannya tergantung faktor pendorong antara lain government, customer demand, level of competition, greenness at the organizational level dan attitude toward change. Tujuan dari penelitian ini: (1) mendeskripsikan faktor pendorong dalam penerapan operasional hotel berwawasan ramah lingkungan; dan (2) menemukan faktor dominan penerapan operasional hotel ramah lingkungan pada kawasan Asia dan Pasifik secara spesifik. Berdasarkan tujuan, jenis penelitian ini adalah eksploratif. Teknik analisis dilakukan secara analisis isi (content analysis), analisis-sintesis serta model data reduction, data display dan conclusion drawing/verification. Hasil penelitian menunjukkan bahwa kelima faktor pendorong terdapat pada seluruh objek hotel ramah lingkungan dengan tingkat kekuatan mendorong yang berbeda. Selain itu, diperoleh faktor dominan holistic environmental practices-driven, resort-driven dan government-driven pada kawasan Asia dan Pasifik.Kata kunci: Operasional, Faktor Pendorong, Kinerja Lingkungan.
Failure Factors among Young Entrepreneurs in Higher Education Institution: A Study from Telkom University Cut Irna Setiawati; Abi Atarita
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4721

Abstract

The purpose of this research was to determine factors that caused the failure of young entrepreneurs in Telkom University among the participants of 2016-2017 competition and exhibition. This research applied a quantitative method with a descriptive and explorative research type. Techniques of collecting data were using questionnaires. This research used the nonprobability sampling method that was saturated sampling because of all members of the population of 116 respondents in this research. Data analysis was using Principal Component Analysis (PCA). The results show the five new factors causing the failure among young entrepreneurs in Telkom University who participate in the Business Plan Competition and Creative Market Exhibition in 2017, are: (1) improper asset and marketing management, (2) unqualified entrepreneurial characteristics, (3) unwell anticipation of capital and regulation pressure, (4) financial and non-financial failures, and (5) ignored by the owner.
Kompetensi Kewirausahaan Para Knitting Entrepreneur Terhadap Kinerja Usaha (Kasus pada Sentra Industri Rajut Binong Jati Bandung) Cut Irna Setiawati; Sasky Isnaeni Ahdiyawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 1 Juni 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i1.14086

Abstract

Abstract Micro, Small, and Medium Enterprises (MSMEs) as a business group that is proven to be able to survive in a situation of economic crisis. The existence of the ASEAN-China Free Trade Area agreement opens opportunities for MSME entrepreneurs to be able to develop but can also result in domestic products competing with products originating from China which is famous for its lower prices. This is also felt by knitting entrepreneurs at the Binong Jati Knitting Industry Center which can have an impact on the performance of their business. This study aims to see and analyze the relationship between financial competence and entrepreneurial competence on the business performance of non-knitting entrepreneurs at the Binong Jati Industrial Center, Bandung. This research uses quantitative methods and descriptive analysis methods. Sampling in this study is probability sampling with the type of simple random sampling with a number of respondents 78 knitting entrepreneurs in Binong Jati Rajut Industry Center. The data analysis method used in this study is Structural Equation Modeling (SEM) with data processing using SmartPLS. The results of this study indicate that entrepreneurial competence has a significant effect on the performance of financial ventures with a significant contribution of 59.4% and entrepreneurial competence also has a significant effect on non-financial business performance with a contribution of 45.8%.
Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin Suciati Puspitaningrum; Cut Irna Setiawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14085

Abstract

Abstract The lifestyle in the era resulted in people's behavior, one of the activities and related to modern technology is e-commerce. This study aims to define the consumer preferences in Bandung when choosing e-commerce. Respondents in this study were 100 people who live in Bandung and who have used e-commerce, especially Shopee, Tokopedia, Bukalapak, Lazada, Blibli. The sampling method is a non-probability sampling technique. The method used in this research is a quantitative type using technical descriptive analysis and conjoint analysis. With 18 stimuli questions using a Likert scale. The results showed that there was a utility value at the attribute level of cash on delivery by the score is 0.208, an important attribute was in the payment method by the score is 23,882, and the highest consumer value index was stimulation with the combination of attribute payment method (cash on delivery), shipping costs (fixed) cost delivery, delivery speed (order now and sent now), the product warranty (can be exchanged for the same product), security (the website uses a data security system), product (product according to the description provided), website display (product advertisements on website view).
Euphoria and Social Media Related to Organizational Effectiveness, Based on Gangnam Style Case Astadi Pangarso; Cut Irna Setiawati
International Multidiciplinary Conference on Social Sciences (IMCoSS) Vol 1 (2015): 3rd IMCoSS 2015
Publisher : Bandar Lampung University

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Abstract

Social media is part of the information communication technology (ICT) which is important in human life currently. Social media is important because it play a role in the fulfillment of human needs, especially when associated with humans that was created as social creatures. As social creatures, humans build organizations to meet their needs to interact, communicate, collaborate and agree on a goal. In organizations, the organizational effectiveness has an important role in fulfilling the organization purposes. The presence of euphoria phenomenon may provide an explanation linkage between euphoria and organizational effectiveness. This study is a descriptive study, which aims to explain how social media is used as a media to convey the euphoria that contributes to the organizational effectiveness based on gangnam style case. The research method used to collect and analyze secondary data from the related literature study with the research journals. This research is expected to be the basis for future research which can be done empirically and contextually in term of social media that convey euphoria and contribute to organizational effectiveness.
Analisis event marketing dan keputusan pembelian produk fashion lokal dikalangan pengunjung KICKFEST Bandung Cut Irna Setiawati; Vicha Tafeni Meitasari
Al Tijarah Vol 6, No 2 (2020): December 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i2.5334

Abstract

Sejak KICKFEST Bandung tahun 2017 ada penurunan yang terjadi di brand clothing sebesar 30-40% dikarenakan  konsumen beralih ke penjualan online dan e-commerce. Selain itu, faktor lain dari penurunSejak KICKFEST Bandung tahun 2017 ada penurunan yang terjadi di brand clothing sebesar 30-40% dikarenakan  konsumen beralih ke penjualan online dan e-commerce. Selain itu, faktor lain dari penurunan clothing dan distro, karena ada perubahan dalam gaya hidup masyarakat untuk tahun sekarang bergaya dalam bentuk fashion bukan menjadi prioritas, untuk zaman sekarang banyak masyarakat harus memilih liburan ke tempat bagus lalu mem-posting ke sosial media. Sehingga itu menjadi kurangnya suatu ketertarikan pengunjung dalam brand fashion produk lokal di acara KICKFEST Bandung. Penelitian ini untuk menganalisis bagaimana gambaran event marketing dan keputusan pembelian serta untuk menguji seberapa pengaruh event marketing terhadap keputusan pembelian. Penelitian ini termasuk dalam jenis penelitian deskriptif serta metode penelitian kuantitatif. Penelitian ini menggunakan teknik sampling yaitu non-probablity sampling dan menggunakan purposive sampling. Metode pengumpulan data menggunakan kuesioner sebanyak 100 pengunjung. Analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa tanggapan pengunjung KICKFEST Bandung 2019 mengenai gambaran event marketing mendapatkan rata-rata total skor 74,67% dan mengenai keputusan pembelian mendapatkan penilaian paling tinggi dengan total skor nilai 75,9%. Terakhir, event marketing berpengaruh signifikan terhadap keputusan pembelian sebesar 52,85%.
Co-Authors Abdillah Ibnu Hiban Hamdani Abi Atarita Adzka Ayuna Ginanjar Agus Maolana Hidayat Astadi Pangarso Atarita, Abi Farah Atsila Budyanna Ida Nurnida Relawan Intan Garnita Nurrahmasari, Intan Garnita Nabila Noorkania Hamzah Palti Marulitua Sitorus Putu Puspita Sari Sastradi Putri Renni Rengganis, Renni Resti Resti Sasky Isnaeni Ahdiyawati Sherly Artadita Sita Deliyana Firmiarly Suciati Puspitaningrum Tanika Melinda Titin Rini Kartini Vicha Tafeni Meitasari Zidnie Ilma Zulfaa Putri Nabiilah