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All Journal Jurnal Siasat Bisnis Journal The Winners JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Benefit: Jurnal Manajemen dan Bisnis International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Terapan Manajemen dan Bisnis Al Tijarah Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jurnal Manajemen Maranatha Dinasti International Journal of Digital Business Management Economics and Digital Business Review Charity : Jurnal Pengabdian Masyarakat eProceedings of Management
Cut Irna Setiawati
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Journal : SEIKO : Journal of Management

 1 
Analisis Minat Pengguna Layanan Telemedicine Halodoc Di Kota Bandung Dengan Menggunakan Model Modifikasi UTAUT2 Tanika Melinda; Cut Irna Setiawati
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2212

Abstract

Abstrak Halodoc merupakan perusahaan kesehatan teknologi, yang bergerak di bidang sosialisasi konsultasi kesehatan online. Didirikan oleh Jonathan Sudharta di Jakarta pada tahun 2016 dan merupakan salah satu dari 100 perusahaan kesehatan digital global teratas yang diterbitkan oleh Medical Technology Report. Penelitian ini ditunjukan untuk mengkaji faktor-faktor yang berpengaruh antara perilaku minat konsumen atas pelayanan kesehatan menggunakan aplikasi Halodoc di Kota Bandung dengan menggunakan teori Modified Technology Acceptance and Use Model 2 (UTAUT 2). Penelitian ini menerapkan pendekatan deskriptif untuk menjelaskan persepsi konsumen terhadap variabel dan mengkaji hubungan sebab akibat antar variabel berdasarkan hipotesis penelitian. Pemungutan data dilakukan dengan membagikan kuesioner online melalui Google Forms, mendapatkan 324 orang yang tinggal di Kota Bandung. Metode analisis data menerapkan Structural Equation Modeling (SEM) menggunakan software SmartPLS.3.0. Hasil kajian mendapatkan hasil bahwa termuat lima faktor yang mempengaruhi Behavioral Intention dalam modifikasi model UTAUT 2 yaitu nilai harga, kebiasaan, fasilitas kondisi, ekspektasi kinerja, dan risiko yang dirasakan. Pada saat yang sama, ada tiga efek positif pada perilaku penggunaan, yaitu Behavior Intention, Habit dan Facilitating Condition Dalam penelitian ini, baik faktor behavioral intent (70,25%) dan use behavior (66,78%) dihitung memiliki daya penjelas yang kuat, dan termasuk dalam kategori “Large Godness of Fit”. Kata Kunci : Telemedicine; Halodoc; Modifikasi UTAUT 2 Abstract Halodoc is a health technology company, which is engaged in the socialization of online health consultations. Founded by Jonathan Sudharta in Jakarta in 2016 and is one of the top 100 global digital health companies published by Medical Technology Report. This study aims to analyze the factors that influence the behavior of consumer interest in health services using the Halodoc application in the Bandung using the Modified Technology Acceptance and Use Model 2 (UTAUT 2) theory. This study uses a descriptive approach to explain consumer perceptions of variables and examines causal relationships between variables based on research hypotheses. Data was collected by distributing online questionnaires through Google Forms, for 324 people living in the city of Bandung. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS.3.0 software. The results showed that there were five factors that influenced Behavioral Intention in the modification of the UTAUT 2 model, namely price value, habits, condition facilities, performance expectations, and perceived risk. At the same time, there are three positive effects on usage behavior, namely Behavior Intention, Habit, Facilitating Condition In this study, both behavioral intent (70.25%) and use behavior (66.78%) were calculated to have strong explanatory power, and were included in the "Large Godness of Fit" category. Keywords: Telemedicine; Halodoc; Modification of UTAUT 2
Pengaruh Customer Relationship Management Berupa Goclub Feature terhadap Loyalitas Pengguna Aplikasi Gojek di Kota Bandung Resti Resti; Cut Irna Setiawati
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2214

Abstract

Abstrak Kondisi persaingan perusahaan berbasis digital semaikin ketat, saat ini perusahaan dituntut untuk dapat memberikan yang terbaik agar dapat mempertahankan dan meningkatkan loyalitas pelanggan. Salahnya satu cara bagi perusahaan adalah dengan menerapkan customer relationship management (CRM) yaitu dengan adanya program loyalitas pelanggan. Adanya program loyalitas yang dilakukan oleh Gojek yang di namakan GoClub memiliki banyak keunggulan, namun dari banyaknya keunggulan yang dimiliki masih banyak ditemukan keluhan mengenai GoClub. lPenelitian lini lbertujuan luntuk lmengetahui ldan lmenganalisis lcustomer lrelationship lmanagement l(CRM) lterhadap lloyalitas lpengguna laplikasi lGojek ldi lKota lBandung. lMetode lpenelitian lyang ldigunakan ladalah lmetode lkuantitatif ldengan ljenis lpenelitian ldeskriptif-kausalitas. lPengambilan lsampel ldilakukan ldengan lteknik lnon lprobability lsampling lyang ldigunakan ladalah lnon-probabiblity lsampling ldengan l100 lresponden lpengguna laplikasi lGojek ldi lKota lBandung. lTeknik lanalisis ldata lyang ldigunakan lanalisis ldeskriptif ldan lanalisis lregresi lsederhana. lBerdasarkan lhasil lanalisis ldeskriptif lcustomer lrelationship lmanagement l(CRM) ldan lloyalitas lpelanggan lsudah ltermasuk ldalam lkategori lsangat lbaik. lBerdasarkan lhasil lpenelitian lmenunjukan lbahwa lcustomer lRelationship lmanagement lberupa lGoClub lfeature lmemiliki lpengaruh lyang lsignifikan lterhadap lloyalitas lpengguna laplikasi lGojek ldi lKota lBandung ldengan lpersentase lsebesar l83,9% ldan lsisanya l16,1% ldipengaruhi loleh lfaktor llainnya lyang ltidak lditeliti lpada lpenelitian lini. Kata Kunci: Customer Relationship Management, Loyalitas Pelanggan. Abstract The competitive conditions of digital-based companies are getting tighter, currently companies are required to be able to provide the best in order to maintain and increase customer loyalty. One way for companies is to implement customer relationship management (CRM), namely by having a customer loyalty program. The existence of a loyalty program carried out by Gojek called GoClub has many advantages, but from the many advantages it has, there are still many complaints about GoClub. lThis lstudy laims lto ldetermine land lanalyze lcustomer lrelationship lmanagement l(CRM) lon lthe lloyalty lof lGojek lapplication lusers lin lthe lcity lof lBandung.The lresearch lmethod lused lis la lquantitative lmethod lwith lthe ltype lof ldescriptive-causality lresearch. lSampling lwas ldone lby lnon-probability lsampling ltechnique lused lwas lnon-probabiblity lsampling lwith l100 lrespondents lusing lthe lGojek lapplication lin lthe lcity lof lBandung. lThe ldata lanalysis ltechnique lused lwas ldescriptive lanalysis land lsimple lregression lanalysis. lBased lon lthe lresults lof ldescriptive lanalysis lof lcustomer lrelationship lmanagement l(CRM) land lcustomer lloyalty lis lincluded lin lthe lvery lgood lcategory. lBased lon lthe lresults lof lthe lstudy, lit lshows lthat lcustomer lrelationship lmanagement lin lthe lform lof lGoClub lfeature lhas la lsignificant linfluence lon lthe lloyalty lof lGojek lapplication lusers lin lthe lcity lof lBandung lwith la lpercentage lof l83.9% land lthe lremaining l16.1% lis linfluenced lby lother lfactors lnot lexamined lin lthis lstudy. Keywords: Customer Relationship Management, Customer Loyalty.
Co-Authors Abdillah Ibnu Hiban Hamdani Abi Atarita Adzka Ayuna Ginanjar Agus Maolana Hidayat Astadi Pangarso Atarita, Abi Farah Atsila Budyanna Ida Nurnida Relawan Intan Garnita Nurrahmasari, Intan Garnita Nabila Noorkania Hamzah Palti Marulitua Sitorus Putu Puspita Sari Sastradi Putri Renni Rengganis, Renni Resti Resti Sasky Isnaeni Ahdiyawati Sherly Artadita Sita Deliyana Firmiarly Suciati Puspitaningrum Tanika Melinda Titin Rini Kartini Vicha Tafeni Meitasari Zidnie Ilma Zulfaa Putri Nabiilah