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Journal : Benefit: Jurnal Manajemen dan Bisnis

Kompetensi Kewirausahaan Para Knitting Entrepreneur Terhadap Kinerja Usaha (Kasus pada Sentra Industri Rajut Binong Jati Bandung) Cut Irna Setiawati; Sasky Isnaeni Ahdiyawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 1 Juni 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i1.14086

Abstract

Abstract Micro, Small, and Medium Enterprises (MSMEs) as a business group that is proven to be able to survive in a situation of economic crisis. The existence of the ASEAN-China Free Trade Area agreement opens opportunities for MSME entrepreneurs to be able to develop but can also result in domestic products competing with products originating from China which is famous for its lower prices. This is also felt by knitting entrepreneurs at the Binong Jati Knitting Industry Center which can have an impact on the performance of their business. This study aims to see and analyze the relationship between financial competence and entrepreneurial competence on the business performance of non-knitting entrepreneurs at the Binong Jati Industrial Center, Bandung. This research uses quantitative methods and descriptive analysis methods. Sampling in this study is probability sampling with the type of simple random sampling with a number of respondents 78 knitting entrepreneurs in Binong Jati Rajut Industry Center. The data analysis method used in this study is Structural Equation Modeling (SEM) with data processing using SmartPLS. The results of this study indicate that entrepreneurial competence has a significant effect on the performance of financial ventures with a significant contribution of 59.4% and entrepreneurial competence also has a significant effect on non-financial business performance with a contribution of 45.8%.
Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin Suciati Puspitaningrum; Cut Irna Setiawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14085

Abstract

Abstract The lifestyle in the era resulted in people's behavior, one of the activities and related to modern technology is e-commerce. This study aims to define the consumer preferences in Bandung when choosing e-commerce. Respondents in this study were 100 people who live in Bandung and who have used e-commerce, especially Shopee, Tokopedia, Bukalapak, Lazada, Blibli. The sampling method is a non-probability sampling technique. The method used in this research is a quantitative type using technical descriptive analysis and conjoint analysis. With 18 stimuli questions using a Likert scale. The results showed that there was a utility value at the attribute level of cash on delivery by the score is 0.208, an important attribute was in the payment method by the score is 23,882, and the highest consumer value index was stimulation with the combination of attribute payment method (cash on delivery), shipping costs (fixed) cost delivery, delivery speed (order now and sent now), the product warranty (can be exchanged for the same product), security (the website uses a data security system), product (product according to the description provided), website display (product advertisements on website view).