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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Eltie Christi Sandag
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Effect of Store Atmosphere and Location on Buying Interest Eltie Christi Sandag; Ashur Harmadi; I Wayan Gede Antok Setiawan Jodi; Pandu Adi Cakranegara; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7233

Abstract

The purpose of this study is to analyze effect of store atmosphere and location on buying interest. This research uses descriptive and quantitative research methods. The population taken in this study are all visitors who are interested in buying products and services offered at the Medan Unique Market Store. The number of customers who shop at the Medan Unique Market Store cannot be known and confirmed, so this is one of the reasons for using this method due to time constraints and this method is more efficient. The sample in the study is set at 100 respondents. The analytical tool in this study is multiple linear regression. The results show that store atmosphere has a positive and insignificant effect on buying interest. Location has a positive and insignificant effect on buying interest.
Co-Authors Ashur Harmadi Cakranegara, Pandu Adi SETIAWAN JODI, I WAYAN GEDE ANTOK Teguh Setiawan Wibowo