Chairiawaty Chairiawaty, Chairiawaty
Islamic Communication, Bandung Islamic University

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Branding Identity Chairiawaty Chairiawaty
Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2012): Oktober
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.884 KB) | DOI: 10.15642/jik.2012.2.2.%p

Abstract

Branding
Keefektifan Komunikasi Antarpesona pada Wanita Pemetik Teh dan Ketertarikannya dengan Partisipasi Sosial Mereka dalam Kegiatan Kemasyarakatan di Desa Warnasari Chairiawaty, Chairiawaty; Syam, Nia Kurniati
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 2 No.1 (2004) Ethos: Jurnal Penelitian dan Pengabdian (Sains & Teknologi)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

the research is entitled "the effectiveness of interpersonal
Standardized Certification for Indonesian Female Migrant Workers: Towards Qualified Domestic Workers Kiki Zakiah; Chairiawaty
Salasika Vol 1 No 2 (2018): Salasika (Indonesian Journal of Gender, Women, Child, and Social Inclusion's Stud
Publisher : Asosiasi Pusat Studi Wanita/Gender & Anak Indonesia (ASWGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1749.266 KB) | DOI: 10.36625/sj.v1i2.13

Abstract

This research paper is entitled Standardized Certification for Indonesian Female Migrant Workers: Towards Qualified Domestic Workers. The problem of the research was derived from the fact that Indonesia is the highest sender of female migrant workers. Based on the data taken from BNP2TKI, female migrant workers from Indonesia mostly work in domestic sector as housemaids. Unfortunately, most of them are still considered unskilled. There is a quite significant difference between Philippines and Indonesia’s government policy in positioning migrant workers. The government of Philippines is very serious about preparing policy to position migrant workers by providing diplomatic protection, since they realize that the income from remittance can reach 20 %, and preparing public education policy concerning migration in the form of massive pre-departure orientation in migrant worker areas. In order for Indonesian migrant workers to compete with other workers, government is required to prepare the migrant workers to fulfill requirements and standards and prepare the agenda for strengthening legal recognition of their work as housemaids. Nusron Wahid, BNP2TKI chairperson, stated that Indonesian migrant workers need to improve their skills. This is necessarily required to change the face of Indonesian migrant workers. Skill improvement program for migrant workers is provided by Labor Training Centers that can be found in every province in Indonesia. Labor Training Center offers some programs and activities both for migrant workers and public, so they can improve their knowledge, skill and character This research focused on how migrant workers empower themselves in terms of knowledge, skill, and character building through certified programs given by Labor Training Center. The research problems can be identified as follows: (1) to what extent can the certified programs given by Labor Training Center upgrade migrant worker’s knowledge, (2) to what extent can the certified programs given by Labor Training Center increase migrant worker’s skill, and (3) to what extent can the certified programs given by Labor Training Center improve migran workers’ character. The objectives of the research are: (1) to find out the map of the knowledge development of migrant workers taking the certified programs in Labor Training Center; (2) to know the improvement of migrant workers’ skill s, and (3) to find out the improvement of migrant workers’ character s . The research used descriptive qualitative method. The data were gathered from previous research, in form of journals, documents and participant observation. From the data gathered, it was found out that the initiation programs organized by Labor Training Center was the dissemination of information about working abroad. This was aimed to give information to those who wanted to work outside Indonesia legally, securely, and appropriately, and to give information on opportunities to find some jobs overseas along with the advantages and disadvantages. This is one way to prepare Indonesian migrant workers to be ready to work outsideIndonesia. This means that migrant workers are given some knowledge to be well-prepared workers. In order to increase the skill of migrant workers, Labor Training Center offered some skill upgrading programs supported by practices. The skills are divided into: personal skill, social skill, and technology skill such as housework activities, social interaction, communication media, and many more. The aim was to improve the skill of migrant workers. As for character development, Labor Training Center offered some trainings, such as motivation, ethics, self-defense, work ethos, and personality. These are very needed to ensure migrant workers’ mental preparedness. The findings of the research showed that the knowledge of the migrant workers increased after they took part in the programs conducted by Labor Training Center. They knew that they needed to have legal contract when they worked overseas so that they could work safely, securely and appropriately. They would not be kicked out form a certain country any more. In terms of skill, the migrant worker could increase their social and technology skill to equip them to work overseas, whereas in terms of character building, the migrant workers could have positive mind and strong confidence to work overseas.
Branding Identity as Da’wah Strategy: Islamic Business Ethics Chairiawaty Chairiawaty; Kiki Zakiah
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 14, No 2 (2020): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v14i2.10595

Abstract

This study aims to analyze the branding identity used as a da'wah strategy. Besides, the research is directed to find the concept of Islamic business ethics as a branding identity. This study used the descriptive qualitative method. The object of research is the slogan as one of the branding identities carried out in 10 companies. The results showed that branding identity as a da'wah strategy was carried out in two ways: Qolam (oral and written). Six institutions use Islamic business ethics in their slogans directly and clearly, while four institutions do not state business ethics. The slogan as an Islamic branding identity refers to the principles of communication in Islam, namely Qawlan Sadidan, Qawlan Balighon, Qawlan Karieman, and Qawlan Layyinan.Penelitian ini bertujuan untuk menganalisis identitas Branding digunakan sebagai strategi dakwah. Selain itu, penelitian diarahkan untuk menemukan konsep etika bisnis Islam sebagai identitas Branding. Penelitian ini menggunakan metode deskriptif-kualitatif. objek penelitian adalah Slogan sebagai salah satu identitas branding yang dilakukan pada 10 perusahaan. Hasil penelitian menunjukkan bahwa identias branding sebagai strategi dakwah dilakukan dalam dua cara yaitu secara Qolam (lisan maupun tulisan). Sebanyak 6 institusi menggunakan etika bisnis Islam dalam slogan mereka secara langsung dan jelas, sedangkan 4 institusi tidak menyatakan etika bisnis secara langsung dan jelas. Penggunaan slogan sebagai identitas branding Islam merujuk pada prinsip komunikasi dalam Islam yakni Qawlan Sadidan, Qawlan Balighon, Qawlan Karieman dan Qawlan Layyinan.
Pemaknaan Perempuan Kepala Keluarga terhadap Pesan-Pesan Pada Radio Komunitas Pekka FM Chairiawaty Chairiawaty
Communicatus: Jurnal Ilmu komunikasi Vol 3, No 2 (2019): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v3i2.5785

Abstract

The research objective is to obtain a picture of the female head of household in interpreting broadcasts on Pekka FM Community Radio in Batumulik Village, Lombok, including; knowledge of broadcasts on Pekka FM radio, the most popular radio broadcasts, benefits and changes that occur to female household heads after listening to Pekka FM radio broadcasts. Research using the phenomenological method. Data collection is done through observation, interviews, and documentation. The results showed that female heads of the household knew and knew Pekka FM Radio as a radio that delivered broadcasts and provided knowledge about various things, the most preferred radio broadcasts by informants were about women's reproduction, adolescent health, family planning, pregnancy, news about Pekka, entertainment and advertising. The change felt by women household heads after listening to broadcasts on Pekka FM Radio is that it can change the mindset and mentality of women household heads, so that they become confident, diligently care for the body, and dare to speak. Broadcast programs that provide significant change can answer the needs of the audience.Tujuan penelitian adalah untuk memperoleh gambaran mengenai Perempuan Kepala Keluarga dalam memaknai siaran-siaran pada Radio Komunitas Pekka FM di Dusun Batumulik Lombok, meliputi ; pengetahuan terhadap siaran-siaran di radio Pekka FM, siaran radio yang paling diminati, manfaat dan perubahan yang terjadi pada perempuan kepala keluarga setelah mendengarkan siaran-siaran radio Pekka FM. Penelitian menggunakan metode fenomenologi. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa, Para perempuan kepala keluarga mengenal dan mengetahui Radio Pekka FM sebagai Radio yang menyampaikan siaran-siaran dan memberikan pengetahuan mengenai berbagai hal, siaran radio yang paling disukai oleh para informan adalah mengenai reproduksi wanita, kesehatan remaja, KB, kehamilan, berita seputar Pekka, hiburan dan iklan. Perubahan yang dirasakan oleh para perempuan kepala keluarga setelah mendengarkan siaran-siaran pada Radio Pekka FM adalah, dapat mengubah pola pikir dan mental para perempuan kepala keluarga, sehingga menjadi percaya diri, rajin merawat tubuh, dan berani berbicara. Program-program siaran yang memberikan perubahan signifikan adalah yang mampu menjawab kebutuhan khalayak.
Keefektifan Komunikasi Antarpesona pada Wanita Pemetik Teh dan Ketertarikannya dengan Partisipasi Sosial Mereka dalam Kegiatan Kemasyarakatan di Desa Warnasari Chairiawaty Chairiawaty; Nia Kurniati Syam
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 2 No.1 (2004) Ethos: Jurnal Penelitian dan Pengabdian (Sains & Teknologi)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v0i0.1621

Abstract

the research is entitled "the effectiveness of interpersonal
PEMETAAN ASPIRASI MASYARAKAT TAMANSARI TERHADAP KEWAJIBAN SOSIAL UNISBA Sri Hidayati Djoeffan; Chusharini Chamid; Chairiawaty Chairiawaty; Kausar Rahman; Vivy Sofiah
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 5 No.2 (Juni, 2017) Ethos: Jurnal Penelitian dan Pengabdian (Sains & Teknologi)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v5i2.2338

Abstract

Dalam laporan tahunan Rektor UNISBA, tahun akademik 2014/2015, disampaikan pada HUT ke-57 dari UNISBA, p. 48. Salah satu program UNISBA yang diusulkan pada tahun 2015 adalah pemetaan kebutuhan masyarakat terhadap keberadaan UNISBA, terutama masyarakat sekitar UNISBA. UNISBA sebagai salah satu universitas Islam adalah selayaknya prihatin dengan daerah sekitarnya yang telah mendukung kehidupan universitas dan telah dikenal sebagai desa siswa yang memiliki nuansa tersendiri, masalah dan potensi. Penelitian ini bertujuan untuk mengetahui Aspirasi masyarakat Kelurahan Taman Sari pada keberadaan UNISBA dengan fokus pada isu-isu lingkungan yang meliputi 3 RW berbatasan langsung dengan UNISBA, yaitu RW 13 dan RW studi 14. Penelitian ini adalah studi tahun pertama yang didanai oleh LPPM UNISBA. Dengan menggunakan Survey Lapangan dan metode partisipatif, ditemukan bahwa ada berbagai potensi dan masalah termasuk degradasi fungsional, lingkungan dan visual serta aspirasi masyarakat. Degradasi fungsional digambarkan oleh pengerasan aturan sempadan sungai. Degradasi lingkungan ditemukan dalam kualitas buruk air, udara lembab, kepadatan tinggi, dan ruang publik yang buruk, dan kurangnya vegetasi dan tanah basah, serta genangan air membuat mengenakan kondisi bangunan. Degradasi visual dilihat dari pemandangan yang tidak membuat nyaman, bau, dan kusam. Berdasarkan masalah dan identifikasi potensi serta aspirasi masyarakat dapat disimpulkan beberapa berbagai strategi penelitian dan program untuk layanan masyarakat dalam jangka panjang, jangka menengah, dan jangka pendek yang dapat ditindaklanjuti oleh LPPM Unisba yang dapat melibatkan beberapa fakultas di Unisba.
Komunikasi Verbal yang Dilakukan oleh Jubir Covid 19 di Indonesia Qolbiya Sakinah; Chairiawaty
Jurnal Riset Komunikasi Penyiaran Islam Volume 1, No 1, Juli 2021, Jurnal Riset Komunikasi Penyiaran Islam (JRKPI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.453 KB) | DOI: 10.29313/jrkpi.v1i1.17

Abstract

Abstract. Communication is a very basic thing in human life, even communication has become a phenomenon for the formation of a society or community that is integrated by information, where each individual in the community itself shares information (Information sharing) to achieve common goals. . In simple terms, communication can occur when there is a similarity between the message and the person receiving the message. In providing information for the task force to accelerate the handling of covid 19 in Indonesia, Achmad Yurianto gave a statement "the rich and the poor" which could cause controversy in a press conference regarding the handling of covid 19. For a Muslim, in speaking, he certainly uses good ethics communication, such as ethics in an Islamic perspective, namely Qoulan Sadidan, Qoulan Balighan, Qoulan Masyura, Qoulan Layyina, Qoulan Karima, Qoulan Ma'rifa. Based on this phenomenon, the researcher conducted a study entitled Verbal Communications Done by The Covid 19 In Indonesia (Verbal Communication Discourse Analysis in Islamic Perspective Online). This qualitative research uses a descriptive study with discourse analysis techniques from an Islamic perspective. This study aims to determine the use of diction, phrases, sentences in verbal communication carried out by the Covid 19 spokespersons in Indonesia in an Islamic perspective. The results obtained from this study are (1) 34 diction which are included in the Islamic perspective. (2) 37 phrases included in the Islamic perspective. (3) 39 sentences that fall into the Islamic perspective. Abstrak. Komunikasi merupakan suatu hal yang sangat mendasar dalam kehidupan manusia, bahkan komunikasi telah menjadi suatu fenomena bagi terbentuknya suatu masyarakat atau komunitas yang terintegrasi oleh informasi, di mana masing-masing individu di dalam masyarakat itu sendiri saling berbagi informasi (Information sharing) untuk mencapai tujuan bersama. Secara sederhana komunikasi dapat terjadi apabila ada kesamaan antara pesan dan orang yang menerima pesan. Dalam memberikan informasi jubir gugus tugas percepatan penanganan covid 19 di Indonesia Achmad Yurianto memberikan pernyataan “si kaya dan si miskin” yang dapat menimbulkan kontroversi dalam suatu konferensi pers dalam penanganan covid 19. Bagi seorang muslim seharusnya dalam berbicara, beliau tentunya menggunakan etika yang baik dalam berkomunikasi, seperti etika dalam perspektif Islam, yaitu Qoulan Sadidan, Qoulan Balighan, Qoulan Masyura, Qoulan Layyina, Qoulan Karima, Qoulan Ma’rifa. Berdasarkan fenomena tersebut, peneliti melakukan penelitian dengan judul Komunikasi Verbal yang Dilakukan oleh Jubir Covid 19 di Indonesia (Analisis Wacana Komunikasi Verbal Dalam Perspektif Islam secara Online). Penelitian kualitatif ini menggunakan studi deskriptif dengan teknik analisis wacana dalam perspektif Islam. Penelitian ini bertujuan untuk mengetahui penggunaan diksi, frase, kalimat dalam komunikasi verbal yang dilakukan oleh jubir covid 19 di Indonesia dalam persepektif Islam. Hasil yang didapatkan dari penelitian ini adalah (1) 34 diksi yang termasuk ke dalam perspektif Islam. (2) 37 frase yang termasuk ke dalam perspektif Islam. (3) 39 kalimat yang termasuk ke dalam perspektif Islam. Kata Kunci: , ,
Pesan Dakwah dalam Akun @Basyasman00 Ismah Faturohmi; Chairiawaty
Jurnal Riset Komunikasi Penyiaran Islam Volume 2, No 1, Juli 2022, Jurnal Riset Komunikasi Penyiaran Islam (JRKPI)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.408 KB) | DOI: 10.29313/jrkpi.v2i1.861

Abstract

Abstract. Da'i activities in this digital era are increasingly being carried out by da'i through various social media that can reach the wider community. One of them is what Husain Basyaiban did on Tiktok social media. Each video content contained in the @Basyaman00 account focuses on activities to convey da'wah messages. Da'wah messages about Aqidah, Sharia and Morals. Where the message has a very important role in the process of forming human character, who behaves according to the teachings of Islam, and upholds Islamic values. This study aims to analyze the Da'wah Message in the @Basyasman00 Account. This qualitative research uses the method of content analysis (Content Analysis). The results of this study indicate that the video content contained in Husain Basyaiban's account contains da'wah messages, namely da'wah messages about Aqidah, Sharia, and Morals. The content tries to give positive impressions and invites followers to live and behave according to Islamic teachings. Abstrak. Aktifitas dakwah di era digital ini semakin gencar dilakukan oleh para da’i melalui berbagai media sosial yang dapat menjangkau masyarakat luas. Salah satunya adalah yang dilakukan oleh Husain Basyaiban pada media sosial Tiktok. Pada setiap konten video yang terdapat dalam akun @Basyaman00 berfokus pada kegiatan menyampaikan pesan dakwah. Pesan dakwah mengenai Aqidah, Syariah dan Akhlak. Dimana pesan tersebut memilki peranan yang sangat penting dalam proses membentuk karakter manusia, yang berperilaku sesuai ajaran agama Islam, serta menjunjung tinggi nilai-nilai Islam. Penelitian ini bertujuan untuk menganalisis Pesan Dakwah dalam Akun @Basyasman00. Penelitian kualitatif ini menggunakan metode analisis isi (Content Analysis). Hasil penelitian ini menunjukan bahwa konten video yang terdapat di dalam akun Husain Basyaiban terdapat pesan-pesan dakwah, yaitu pesan dakwah mengenai Aqidah, Syariah, dan Akhlak. Konten tersebut berusaha memberikan tayangan yang positif dan mengajak followers-nya agar hidup dan berprilaku sebagaimana ajaran Islam.