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All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Benny Fikri Yaldi
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Promosi Terhadap Keputusan Tamu Menginap di Kyriad Hotel Bumiminang Kota Padang Benny Fikri Yaldi; Hijriyantomi Suyuthie; Nidia Wulansari
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 2 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i2.38172

Abstract

This research is a follow-up of the importance of recent promotional efforts on guests' decisions to choose to stay at hotels, this research is causal associative research. The sample in this study was 100 guests using a non-probability sampling technique. Data collection techniques by distributing questionnaires with as many as 30 statements. Furthermore, the data is processed using a simple linear regression analysis technique. The results of testing the hypothesis obtained the value of R Square with the number 0.092 which means that there is an influence of the promotion variable and the stay decision variable with a number of 9.2% and then 90.8% is influenced by other factors. regression coefficient 0.456 with Sig 0.002 < 0.05. This means that each increase of 1 promotion unit can increase 0.456 units of Stay Decision
Co-Authors Hijriyantomi Suyuthie Nidia Wulansari