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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA DALAM MENINGKATKAN LOYALITAS PENGGUNA LAYANAN GOFOOD DALAM APLIKASI GOJEK DI FAKULTAS EKONOMI UNIVERSITAS WIDYAGAMA MAHAKAM SAMARINDA Robby Cahyadi
OBOR: Oikonomia Borneo Vol. 1 No. 1 (2019): April
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v1i1.1820

Abstract

This study aims to determine the extent of the influence of price and service quality on satisfaction in order to increase the loyalty of users of the Go-Jek application based on Gofood at the Faculty of Economics, WidyaGama Mahakam University, Samarinda. The hypotheses tested are (1) there is a significant effect of price on the satisfaction of users of the Gojek application based on Gofood. (2) There is a significant effect of service quality on the satisfaction of users of the Gojek application based on Gofood. (3) There is a significant effect of price and quality of service together on user satisfaction. (4) And there is a significant effect of satisfaction on the loyalty of users of the Gojek application based on Gofood. Of all the variables show that the contribution. However, the dominating variable is the service quality variable with the largest significant value.
INNOVATION AND ENTREPRENEURSHIP AS PILLARS OF ECONOMIC DEVELOPMENT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR SOCIETY Benediktus Rolando; Robby Cahyadi; Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2024): AGUSTUS
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Innovation and entrepreneurship are key elements of economic development. The focus is on creating new ideas, technologies and business processes that can be more efficient and productive. Innovation means creating creative solutions that can be initiated, developed and marketed according to changing market needs, while entrepreneurship refers to the process of starting and advancing entrepreneurial life by managing new companies, creating labour, bringing economic diversification in a sustainable manner. The study conducted in this research uses the literature research method. The results show that Innovation and entrepreneurship have several macro effects that impact the economy. At the micro level, first of all, they create new jobs, which helps to lower the unemployment rate and improve social welfare. Secondly, innovation and entrepreneurship serve as an important way of diversifying the economy. This in turn helps lower the level of dependence on a single sector and increases the resilience of the economy to external shocks. Third, a business culture shaped by entrepreneurial spirit fosters economic dynamism and a sustainable innovative ecosystem.
EVALUATION OF PROJECT-BASED LEARNING IMPLEMENTATION TO ENCOURAGE STUDENT CREATIVITY AND INNOVATION Robby Cahyadi; Moh. Imron Rosidi; Nanang Abdillah
Indonesian Journal of Education (INJOE) Vol. 4 No. 2 (2024): AUGUST
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Project-Based Learning (PBL) has been recognized as an effective approach to enrich the learning process by providing students with opportunities for in-depth exploration of real-world problems. The purpose of this study is to evaluate the implementation of PBL in enhancing students' creativity and innovation. This research examines how PBL can encourage students to develop critical thinking, collaboration and problem-solving skills that are relevant to the needs of today's working world. This study used the literature research method. The results show that PBL is successful in creating a more dynamic learning environment and stimulating student creativity. In many cases, students who engage in project-based learning show significant improvement in terms of the ability to think critically and innovatively. In addition, PBL also encourages the development of important 21st century skills such as teamwork, communication and independence. This study found that one of the keys to the success of PBL in enhancing students' creativity and innovation lies in the ability of educators to provide comprehensive challenges to students and keep them engaged in the learning process. However, challenges such as teacher readiness and limited learning time in some contexts are points that require further attention to maximize the effectiveness of PBL.